E.ON Hotel Solutions And WeThink Develops A New Green Concept

The energy company E.ON Denmark has been focusing on a completely new business area lately – E.ON Hotel Solutions. And the agency WeThink has helped the company think green from the beginning.

Hotels around the world implement green solutions to minimize their environmental footprint and meet guests’ wishes for sustainable hotel accommodation. E.ON Denmark and WeThink are well aware of that. They have developed a full concept from name to digital communication strategy. And with a very narrow target group, it required an extremely strategic approach to both creative design and media selection.

At E.ON Hotel Solutions, each individual hotel is looked upon holistically with green eyes to find profitable, sustainable and tailored solutions. Both the obvious solutions and those that are more innovative and complex, which may require something way out of the ordinary.


E.ON Denmark has extensive knowledge that they use to support the hotel’s strategic development towards a sustainable future, which they continuously evaluate and expand in collaboration with WeThink.

Lars van Hauen, Chief Innovation Officer responsible for E.ON Hotel Solutions, is pleased with the collaboration;

WeThink has a good business understanding and approach – and not least, a common interest in creating a concept that in a simple communicative and in a visual way explains a very complex product.

WeThink has worked with E.ON Denmark for the past 2 years and knows the business. However, this project is a bit different, since the agency has been involved from the very beginning before the business area was even clearly defined.

Says Ghita Holst, Strategic Director and Partner at WeThink commented,

There is focus on sustainability at E.ON, and it has been great being involved from the start with developing the whole concept for a completely new business area. We have had an interesting dialogue throughout the process and it has been very rewarding that E.ON Denmark had conducted an in-depth analysis before we started.

Hanne Langseth-Nilsson, Head of Marketing at E.ON Denmark, has been responsible for the communication throughout the project – commented,

E.ON Hotel Solutions has come of to a good start and we are very satisfied with the results. We have worked towards a clearly defined goal and with 225% above the CPI, we are more than happy about what has been achieved in the first phase of the project.

About WeThink

WeThink combines creativity with clever media thinking and a handful of courage to deliver results for their clients.