Digital Uncut improved TRG Datacenters’ SEO by focusing the campaign on cryptocurrency to gain reliable links.
TRG Datacenters is a data center based in Houston, Texas. To improve their SEO Digital Uncut wanted to increase their backlink profile through digital PR campaigns, however as their particular niche is quite specific, Digital Uncut had to come up with a way of making datacenters consumer-friendly in order to achieve high-quality coverage.
Digital Uncut’s Solution
Digital Uncut decided that focusing the campaign on cryptocurrency may be an effective way to gain reliable links. Generally, cryptocurrency is produced in data centers, so it was relevant to the client’s brand and it is a topic that appears in media outlets often, so it was also newsworthy.
Digital Uncut looked at the environmental impact of crypto by uncovering how much energy per transaction (KWh) seven of the most well-known currencies use. The data they found was approximate figures taken from reliable sources and any currencies that had conflicting KWh published in different sources were extensively cross-referenced with the goal of seeing which number repeated itself the most in order to present accurate data.
The landing page for this campaign was published on 14 April 2021 and was outreached to media outlets around this time also. However, on 13 May 2021, Elon Musk announced that ‘Tesla would no longer accept Bitcoin over climate concerns’, despite announcing they would accept the cryptocurrency as payment just two months prior.
As a result of this announcement, the research published on TRG’s website was used as a resource and has received over 2,600 backlinks (as of the end of June 2021). Publications included Market Watch, LA Times, the Independent, the New Scientist, and Business Insider. In addition to this, the landing page has had 114,816 organic sessions!
About Digital Uncut
Digital Uncut enables startups to fast forward their growth by delivering expert and innovative digital marketing services.