Cupidrone: A Valentine’s Day Campaign From Holland

The Flower Council of Holland and creative agency Kingsday introduce Cupidrone, a fully operational drone tasked with dropping roses this Valentine’s Day.

A real, fully operational drone called Cupidrone has been developed especially for Valentine’s Day. This modern day Cupid’s mission is to patrol the skies above the streets of Verona, searching for enamoured couples and lonely souls who are looking for love. In the video, Cupidrone spots his target, drops a red rose – delivered by stealth.

The video prepared for Valentine’s Day runs in the U.K., France, Germany and the Netherlands promoting the Funnyhowflowersdothat.co.uk that is one of the Flower Council of Holland’s consumer brands and this campaign is an initiative to promote flowers. The Cupidrone film goes live today on YouTube and will be distributed in the UK, France, Germany and the Netherlands.

The creative agency Kingsday which is one of the best digital agencies in Amsterdam worked closely with director Edwin Nikkels to create the film’s epic yet intimate style. The campaign features the real people of Verona and their genuine reactions to flowers. Using mainly real people instead of actors is an approach Kingsday’s previously used for The Flower Effect campaign from last year for same client. The Flower Effect has been viewed by over two million people across Europe.

Our brief was to find a new way to spread love this Valentine’s Day. We went to Verona, one of the most romantic cities in the world, to deploy a somewhat disruptive approach to delivering flowers. To do this we built Cupidrone, a modern day Saint Valentine engineered to deliver love by stealth. The funny thing is that technology may have changed over the years, but the effect of flowers definitely has not!

Says Bram de Rooij, Creative Director at Kingsday.

There is a good chance that also this year the Flower Council of Holland will be among AdWeek’s favourite outdoor ads as today it launched a super cool video starring #cupidrone which delivers love from above, searching for targets armed with a red rose.

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