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BT Has Just Launched Its First Campaign For BT Plus

BT has just taken us to 80’s with its new campaign for BT Plus.

Promising to keep its customers connected with extra data and speed, UK based telecommunication company BT places its new broadband and mobile bundle BT Plus as the best connection in and out of the home.

Created by AMV BBDO and directed by 32 through Pulse Films, the campaign film features a young woman who listens to the famous pop song “Blue Monday” from New Order (1983).

When she gets ready to leave her flat and shuts the laptop, the music continues to play as she walks on the street. She notices people in the city – even the waitress in the restaurant- accompany to the song in a synchronized way.

Once she arrives to the place where she is going to meet with a friend, she takes out her earphones and we finally see that she has been listening to the soundtrack on her phone throughout her journey.

Dan Ramsay, consumer marketing Director at BT, said:

With the best of fibre and the best of 4G, BT Plus is the UK’s first truly converged service and this new campaign does a great job of illustrating how it will keep our customers seamlessly connected, whether they’re in or out of the home.

All BT Plus customers will benefit from our Keep Connected Promise which uses 4G if ever our fibre broadband isn’t working as it should, so customers can be confident that they will always have a brilliant connection from BT.

BT’s integrated campaign will be shown on various channels including TV, OOH, cinema, radio and social media.

The company has been choosing catchy, popular as well as nostalgic songs which help them to engage with customers emotionally so far.

Presenting a powerful choreography and lip synchronization, there is no doubt that the latest campaign will make people to sing “Blue Monday” on streets this summer.

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