Should I Invest In UX? Your Questions Answered

The term UX (or user experience) is bandied around a lot these days. It’s the new buzzword, It’s the new yo-yo! But what actually is UX, what does it mean? User experience is defined as: “the overall experience of a person using a product such as a website or computer application, especially in terms of …

Which Comes First, Marketing Or UX?

The marketing / UX overlap The overlap between marketing and UX is a hotly debated subject! As recognition for the importance of the users’ experience has steadily grown and gained momentum over the last decade, so too has the need to differentiate your offering and get creative with marketing efforts when most channels are increasingly …

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