Famous for its sarcastic marketing approaches, BMW is caving in Tesla’s Model 3 with its competitor-model 330e iPerformance plug-in hybrid because of the release problems.
The teasing is just because BMW is already in-use with its product, while Tesla is not, so the fastest aired-one wins this competition.
“You’ll do your taxes twice, maybe more… You’ll ring in the New Year twice, maybe more…” Here, the ad is trying to explain the postponed dates for the Tesla 3 model.
“You can pay deposit and wait, you can put your name on a list, and wait… or you can drive…” We see the Tesla Superchargers in the ad but without the cars on, thus strengthening the BMW’s brand-image.
The pack-shot is “It’s the car you’ve been waiting for-without the wait…” This mean approach may be heating up the competitor-firm, yet is cool enough to convince the buyers. So it’s wise not to fool users about a product’s release dates, don’t you think?
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