Asena Arica

Cruising between the following roles: advertiser, junior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a content editor!

NEWS | Technology News

The Big Splash at CES: Uber’s Aerial Rideshare Partner Unveils Its Bell Nexus Flying Car

A step closer to on-demand aerial taxis this week, Uber partnering with company Bell Helicopter unveiled a new flying car design in Las Vegas. 2019 is a new vertical-takeoff-and-landing vehicle from Bell landed at the show with a flourish. Named Bell Nexus, the full-scale black, six-rotor vehicle attracted quite a crowd of gawkers. Bell describes …

WORK | Social Media Campaigns

It’s Not Stock, It’s Shutterstock! The New Ad Campaign Aims To Cover The World with Stock Photos

It’s not Stock, it’s Shutterstock! The company to announce the launch of its first brand marketing campaign in six years. The ‘It’s not stock, it’s Shutterstock™’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from around the globe, as well as highlight …

NEWS | Technology News

Intel And Warner Bros. To Announce Partnership Development In-cabin, Immersive Experiences In Autonomous Cars Of The Future

BMW X5 SUV offers a 270-degree theater view of comic books and videos. With autonomous cars on their way to continue spreading, companies are starting to think about how they can monetize the spare time and space that a robot in the driver’s seat allows passengers. Therefore, Intel and Warner Brothers proposed a vision for …

WORK | Guerilla Marketing

Apple Shows Off At The Consumer Electronics Show, Referring Vegas — And Many More

Apple threw a shade at Google and Amazon with a new billboard that takes shots at both companies’ privacy issues. The brand makes the appearance not in participation, but in the billboards and is positioned outside the CES tech conference in Vegas, right beside a monorail emblazoned with Google ads. Apple sits out the yearly …

WORK | Graphic Design

Mastercard Drops Name From The Company’s Iconic Logo

To keep up with the digital world, Mastercard is removing their name from the logo as part of a “reinvention” of the brand. As a company following the digital updates so well that they even adapt the biometric fingeprint verification, Mastercard evolves their logo once again. The company revealed at the Consumer Electronics Show that …

NEWS | Agency News

Britannia Hotels Appoints Click Consult For Paid Search

Leading hotel chain Britannia Hotels has chosen award-winning Cheshire digital and search marketing agency Click Consult to deliver paid search (PPC) strategies, following a competitive pitch process. Britannia Hotels have 60 sites across the UK, and aims to provide extremely good value for money at a time when it has become an increasingly important factor …

WORK | Ads & Commercials

Apple Floods The Streets With Color To Promote iPhone XR, Focusing On The Quality Of Display

Apple shared a new iPhone XR spot entitled ‘Color Flood’ on their YouTube channel. With the soundtrack “Come Along”, the ad features a cast of hundreds dressed in colorful jumpsuits running through an otherwise empty town.  For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is …

NEWS | Industry News

Media Companies Are Getting Ready To Launch New Streaming Services In 2019

There’s going to be an OTT excession coming up for this year, because of all the giant media companies are in such a rush to launch their new context throughout in 2019. It’s hard to imagine that the OTT space could get even more crowded than it already is, but that’s what 2019 is about …

NEWS | Industry News

6 Biggest Trends To Follow At CES 2019

More than 180,000 people and 4,400 companies will descend on Las Vegas for CES 2019 from 8 to 11 January, so check out the latest technology that will soon end up in your era. While nothing has been officially launched yet, Tom’s Guide has interpreted and talked to several experts, and make some assumptions based …

WORK | Graphic Design

The Ultimate Components For Making A Successful Brand Reinvention In 2019

When Dunkin’ announced they were removing the “Donuts” from their name a couple of months ago, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new creative campaign, new product focus. By all means,they reset consumer expectations and set the stage for a new wave of …

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