Asena Arica

Cruising between the following roles: advertiser, junior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a copywriter!

WORKS | Guerilla Marketing

Adidas Uses Digital Light Synthesis In Its Futurecraft 4D Sneakers

Adidas partnered up with Carbon 3D to create Futurecraft 4D: the first footwear that is crafted with light and oxygen. The brand revealed Futurecraft 4D, the sneaker that is designed with a manufacturing technology called “Digital Light Synthesis”. It helps creating 3D objects by mixing light and oxygen in a liquid form. The Silicon Valley-firm …

WORKS | Social Media Campaigns

‘Meet Graham’ Wins The First Grand Prix At Cannes Lions 2017

Clemenger BBDO and The Transport Accident Commission’s project, ‘Meet Graham’ has won the first Grand Prix at Cannes Lions 2017 in the Health & Wellness category! The incredible project is about creating a crash-proof human being. ‘Meet Graham’ is produced by Flare BBDO and Airbag Productions for the Australian agency, Clemenger BBDO Melbourne and TAC, who …

WORKS | Graphic Design

Getty Images’ Smartpen Will Be The Future Of Image Searching

Getty Images has created a smartpen that works with AI technology and gives the user exact the same image from their stock database. Have you ever imagined a pen which is able to transfer your sketches into real photos? Getty Images has done it and it’s called the ‘Pen Project’. With the help of this smartpen, …

NEWS | Industry News

Google Launches A Website Builder For Small Businesses

Using Google My Business, small business owners can create their first website for free in less than 10 minutes. Because it’s so easy that it basically creates itself! Google has officially launched a single-page website builder which is designed for small businesses. Called “Website”, it is a simple tool that assists small-scale companies to create and …

WORKS | Ads & Commercials

In Their Latest Ad, Uber Shows How Its Users Can Transport “Anywhere, Effortlesly”

Uber shares a story in their first-ever TV ad that rolls out in the UK. Created by BBH London, the spot is about a couple’s night-out. Old-school dates in urban places – Uber‘s first TVC is all about transporting effortlessly in the city. Set against the soundtrack of “You’re the Boss” by Elvis Presley, the ad …

WORKS | Ads & Commercials

Pokémon GO Celebrates Its Anniversary With Amazing Outdoor Ads

To celebrate the one-year anniversary of Pokémon GO, Niantic and Wieden + Kennedy have created lively digital billboards called “City Celebrations”. Launched last July, Pokémon GO achieved 7.5 million downloads in the US in a week just after the release. The viral popularity helped Niantics gain a lot of recognition and the celebrations have now started. …

WORKS | Ads & Commercials

E.ON And Gorillaz Made A “Solar Collaboration” To Promote Solar Storage System

The solar spot features a lot of miniature characters performing to Gorillaz’ new soundtrack “We Got The Power” from their new album “Humanz”. Known for their innovative and cheerful projects, E.ON kicks off its UK-facing solar-plus-storage system by launching a public awareness and advertising campaign starring UK pop band Gorillaz. The launch highlights the introduction of …

WORKS | Virtual Reality Marketing

18th BMW Art Car Utilizes Both Augmented And Virtual Reality

This year’s BMW Art Car #18 has features from VR and AR, and is designed by Chinese artist, Cao Fei. 19 world-renowned artists from all around the world have created BMW Art Cars since 1975, including Jeff Koons, John Baldessari, Olafur Eliasson, Andy Warhol and more. This year, the BMW M6 GT3 race car appeared on …

WORKS | Ads & Commercials

Apple’s WWDC Opening Video Is “All About That Apps”

To start Apple’s annual Worldwide Developer Conference, the company released a video in which the company tries to demonstrate life before smartphone apps! Apple shared a hilarious video to initiate this year’s WWDC. Titled “Appocalypse” it exposes a world where all the apps are deleted from the smartphones because of an unfortunate mistake made by a junior …

WORKS | Mobile Apps

‘The Magic Wallpaper’ Of Castorama Comes To Life And Turns Into A Storyteller

In collaboration with TBWA\Paris, Castorama has designed the first interactive wallpaper which tells bedtime stories. French home improvement and DIY retailer Castorama has created an amazing project for children. In collaboration with TBWA\Paris, the project is called ‘Magic Wallpaper’, an interactive wallpaper with characters on it, which works with a mobile app. Characters on a …