Asena Arica

Cruising between the following roles: Advertiser, Senior Copywriter and Content Editor. I’ve written copies for brands, and devised creative ideas for about 7 years. Enthusiastic about everything I do, creative writing is one of my biggest passions. Excited to work at DAN as a Creative Content Executive.

BLOG | Digital Marketing

6 Key Points About The Digital Marketing Strategy Of BMW

To study BMW as a brand, we first need to point out that the web presence is not just a for selling products. It is also a ‘vehicle’ to position the brand and satisfies their goals with poise. BMW is considered as one of the leading producers of luxury and state of the art vehicles …

NEWS | Digital Marketing Industry News

An AI-Supported Campaign ‘The Long Shot’ Claims To Have Solved The Escape Story From Alcatraz

Rothco set out to find the truth behind a legendary escape story from Alcatraz—and claims to have solved it by unlocking the hidden data. As a bleeding-edge type of news, Accenture Interactive-owned Irish agency, Rothco teamed up with AI specialist company Identv to confirm the identities of two Alcatraz prison escapees depicted in a 1975 …

WORK | Ad Campaigns

Pantone Cruises In Psychedelic Alternate Worlds With Vibrant Color Palette

After the break out of the Classic Blue, Pantone Color Institute is presenting its audience to explore another colours in a new ad campaign, “Create Your World”. The campaign runs in Instagram as well as in print and outdoor in France, take natural landscapes and give them unexpected hues, turning them into what look like …

WORK | Ad Campaigns

James Bond Will Be Mentioned As “0.0” This Time For Heineken’s New Spot

The regular martini loving James Bond goes alcohol-free this time thanks to Heineken. Heineken has launched its latest James Bond TV commercial with the same name of the upcoming film, featuring Daniel Craig. The launch comes ahead of the April release of the 25th film, No Time To Die. Heineken has been the proud partner …

NEWS | Marketing Resources

eTail Digital Survival Guide 2020 Is Ready to Provide Key Topics and Action Steps

By 2025, retail as we know will be dead! Digitisation that swept through the publishing, music, and travel industry has made its way into the retail landscape, and so far, one-third of malls have shuttered as a result. The question is, Where will you be when all this is said and done? If falling behind …

NEWS | Agency News

Best of 2019: An Ultimate Coverage of the Greatest News and Updates From the Member Agencies

Presenting an ultimate coverage of 2019 from our member agencies, their updates and achievements! We are happy to present a compiled list of our favourite news and updates from the last year. So, Digital Agency Network is here to present a coverage of 2019 to remember a year of spectacular achievements and revisit some of …

WORK | Ad Campaigns

Find Volkswagen Passat Somewhere Hidden In Sweden And It’s Yours

Stunt is a partnership with the national ski team this time. Who finds the clue will get Passat 4Motion. After saying their farewells to Beetle for a while ago, Volkswagen prepares a scavenger hunt for another car. In the snowy north of Sweden, it’s hard to find and get to, but easy to drive from …

NEWS | Digital Marketing Industry News

A Former Submarine Base In Bordeaux Transformed Into The Biggest Digital Art Center Of The World

In April this year, Bordeaux will welcome its first digital art center, which will be estimated as the largest in the world. It’s first exhibition will be dedicated to Gustav Klimt and looks to be nothing short of spectacular. The world’s largest digital art center Bruno Monnier, President of the Culturespaces said, After the Atelier …

NEWS | Digital Marketing Industry News

Announced At CES, Amazon Plans To Expand In The Automotive Market Thanks To Alexa

Amazon has unveiled some of its initiatives at CES centered on Alexa Auto, furthering the retail tech giant’s quick and effective push into the automotive space. The tech giant announced expanded vehicle integrations of its Alexa Auto voice assistant, new in-vehicle Alexa features, partnerships on the Alexa Auto software development kit and the international rollout …

WORK | Ad Campaigns

Pepsi Is Saying ‘That’s What I Like’ As A Tagline From Now On

Pepsi has recently been using a new line in 20 years and ‘that’s what we’ve liked’! Pepsi is known for its more than good slogans like “Taste of a New Generation” and “Joy of Pepsi”. However, the brand’s taglines have been pretty neglected, mostly because it hasn’t stuck to a single line in ad campaigns. …

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