Asena Arica

Cruising between the following roles: advertiser, senior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a content editor!

WORK | Case Studies

RNO1 Presents LOLIWARE — The World’s First Edible Bioplastics

LOLIWARE is a revolutionary new drinking and eating experience: The World’s First Edible Bioplastics. And, RNO1 were approached by the Co-Founders to craft a connective digital strategy for the upcoming appearance of LOLIWARE on ABC’s Hit US TV Show Shark Tank, along with a robust eCommerce experience to follow. They also handle their websites and …

WORK | Case Studies

Western Sydney University Teams Up With Frank Digital For Their Campus Navigator

Frank Digital presents WSU Digital Wayfinder: A state of the art campus navigator. Project Overview Western Sydney University’s new flagship Parramatta City Campus at 1 Parramatta Square marks the start of an exciting new era for the University. So, Frank Digital created a state of the art Campus Navigator to guide students around WSU’s new …

WORK | Case Studies

Emote Digital Has Developed A Website And An Online Store For Brown Brothers

Brown Family Wine Group needed a way to introduce a recently-acquired boutique wine brand in a way that would be well-received by their established customer base. So, Emote Digital has developed a strategy to not only overhaul their website and online store, but slowly roll out their newest brand as a welcome addition to their …

WORK | Branding

Created By Bookmark, Fabric Magazine Celebrates Luxury London Living

Fabric is a luxury lifestyle and property magazine, capturing all that is best about living in London. Launched about a decade and a half years ago, it is distributed to 70,000 households in some of the capital’s most affluent postcodes north of the river. A lot of work goes into a magazine to make it …

WORK | Case Studies

Capital Market Fund, Cavalry Ventures Advanced Their Website With The Help Of Bleech

Introducing themselves as ‘the first investors for your company’, Cavalry Ventures collaborated with Berlin digital agency, bleech to advance their website. Given their own entrepreneurial background, Cavalry Ventures strongly believe that finding the right investor for the right stage of your company can make all the difference. This is why they encourage every early stage …

WORK | Case Studies

Teaming Up With True Agency, Interactive Revamped Their Corporate Website

Australia’s largest privately owned IT company Interactive engaged True Agency to deliver a digital solution to replace their existing corporate website. The project also gets nominated for the 2019 Melbourne Design Awards for the Digital-Corporate / Silver category. The website has involved a unique user experience, well thought out interactions and sophisticated application of real-time …

NEWS | Brand News

Diesel Celebrates Losing 14,000 Followers For The Brand’s Pride Collection

Diesel is not only celebrating Pride Week, but also celebrating the fact that people who unfollowed the account, because of the new collection referring Pride. After the rebellious fashion brand released a Pride-themed collection and posted LGBTQ+ related content on social media, the account has apparently lost 14,000 Instagram followers. Diesel introduced the new campaign as, …

WORK | Case Studies

RNO1 Has Aired A Mobile Commerce Platform, PredictSpring That Creates A Digital Future For Retail

Designed and developed by RNO1, PredictSpring is the mobile commerce platform to connect consumer and store associate app experiences. PredictSpring has designed exclusively for brands and retailers, its innovative technology powers native consumer mobile apps, and store associate apps. RNO1 has worked with their core Marketing Team to launch a scalable Performance Marketing strategy. The …

WORK | Case Studies

Emote Digital Executed A Marketing Campaign For The Amusement Point Of Adelaide, House Of Mirrors

Global fairground sensation House of Mirrors was set to appear at the 2019 Adelaide Fringe Festival. This mirror maze of optical illusions needed a strong marketing campaign not only to publicise the attraction itself, but draw visitors to the entire festival. And so Melbourne digital marketing expert, Emote Digital has launched a social media marketing …

NEWS | Agency News

Ignite Visibility Launches First Annual Ignite 100, A Global Search For The Best Marketing Software and Tools

Ignite Visibility, a top digital marketing agency, will be awarding the top marketing technology tools globally in the premier Ignite 100 awards for the very first time. The agency selects the best marketing software to offer its clients every year and this year, they’re making it official. Ignite Visibility introduced the Ignite 100, a comprehensive …

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