Asena Arica

Cruising between the following roles: advertiser, junior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a copywriter!

NEWS | Technology News

Facebook Is Dreaming Of A Virtual World, With The Help Of Oculus Go

When together, Oculus and Facebook are bringing only one thing into minds, which is definitely about virtual reality. Last week, Facebook-owned tech company has announced a new standalone VR headset called Oculus Go at its Oculus Connect annual developer conference in California. During the conference, Facebook CEO Mark Zuckerberg explains the device and commented about …

WORK | Social Media Campaigns

#ScotSpirit Is The World’s First Instagram-Based Travel Agency By VisitScotland

Dreaming of an escape in Scotland, touring the amazing landscape, vast lochs and the historic castles? VisitScotland allows you to curate your dream holiday via Instagram. The national tourism company has created an Instagram Travel Agency in London that allows their visitors to create their holiday, based on images displayed on the social-media platform. The …

WORK | Guerilla Marketing

eBay Launches “The Art Of Shopping” And Explores The Subconscious Experience

eBay and Saatchi Art have together organized a new experience and reveal that the subconscious plays a major role while taking a purchase decision.  eBay and Saatchi Art collaborate to study the brain waves of different participants to see how their actions were related to the behaviors of a typical consumer. In partnership with MyndPlay, …

WORK | Ads & Commercials

Lost & Happily Found: Tile’s First Ad Campaign Leads To An Epic Branding Success

The sentiment of finding something after you lost is a mutual rejoice of human lives. That’s why the Bluetooth-tracking device, Tile subjects it with a super-cute spot in a perfect example of story marketing. With the help of Deutsch L.A. and directed by Mark Molloy –  the ad has taken cues from real life situations. The …

NEWS | Industry News

Publicis Groupe Merge Data With Analytics And Launch An Initiative Called Spine

Publicis Groupe has launched a new venture called Publicis Spine which is the new business division that will handle data assets across their global media network. The agency has officially announced their latest division as a target advertisement to fuse consumer and enterprise transformation. Publicis Spine will be a cloud-based hub, that will include all …

NEWS | Social Media News

The Irish Band ‘Slayed’ Social Media Using Facebook Live As A Loop Sampler

The Academic, music band, decided to use Facebook to record loops for a performance of their song “Bear Claws”. Sometimes a delay may cost you something you never expect, a ground breaking thing can happen, and this is one of them. On their new video, The Academic uses Facebook Live’s time lag to create a …

NEWS | Social Media News

If You’re A Big Sports Fan, Twitter’s New Feature ‘Happening Now’ Is Just For You

Twitter’s latest attempt is to help users reach more popular and relevant tweets on the whole platform, but it is currently limited to sports for now.  The new feature, “Happening Now” is introduced as a tool for the users to keep up with their interests more frequently. At the top of a user’s timeline, they’ll …

WORK | Graphic Design

Dropbox Reveals Their New Visual Brand Identity – And It’s Bright

One of the best known file storage companies, Dropbox rebrands its visual identity and shows some stylish elements to its users. With their revamped logo, new typeface and illustrations, as well as, a new website, Dropbox announced its new branding themes last week. The 10-year old brand decided to choose Sharp Grotesk as their new typeface, …

WORK | Ads & Commercials

Direct Line And Saatchi & Saatchi London Present The World’s First Responsive Road

The UK insurance company, Direct Line and Saatchi & Saatchi London collaborated in a new project to make the roads more safer – and smarter. Called “The Smart Crossing”, the main idea of the project is creating a prototype LED-crossing that uses sensors to respond to the movement of pedestrians, cyclists and vehicles. The futuristic …

NEWS | Industry News

BETC’s New LA Office Debuts Benjamin Millepied’s Online Dance Project

Paris-based Agency BETC has opened a new office in LA and they partnered with the world-famous, French dancer and choreographer, Benjamin Millepied on his new project, LA Dance Workout. As they opened their first agency in North America, BETC started with a vivacious new collaboration, called LA Dance Workout. Founded by the ‘Black Swan‘ Choreographer, …

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