Asena Arica

Cruising between the following roles: advertiser, senior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a content editor!

NEWS | Industry News

Incite Group Covers The Key Trends and Major Priorities At The State Of Marketing 2020

In 2019 marketers told us they are looking to tell coherent stories about their brands, as the sector shifts towards focusing on quality over output. With brands now telling larger narratives, we examine what’s next, what will be the top priority and trends of marketers as we move forward into 2020. Incite Group polled over …

WORK | Case Studies

Propeller Makes It Easier To Track Zizzi’s Conversion Rates Of Booking

More bookings. Less hassle. Propeller have developed a unique piece of tech to take the hassle out of booking a big table. Zizzi customers can invite guests, manage RSVPs, pre-book food and even make sure there’s a bottle of vino waiting on the table. Bebe Oladipo, Head of IT Dept. at Azzurri, commented, Propeller are …

WORK | Case Studies

Pet Paradise — Meet The Ultimate Pet Boarding Experience

Designed and directed by RNO1, Pet Paradise promises to create a memorable stay for your pet. As the Digital Marketing AOR for Pet Paradise RNO1 made their own splashes generating highly connective ads with very compelling conversions, across locations. The services RNO1 provides are, • Performance Marketing • Creative Direction • Ad Design • Digital …

NEWS | Agency News

antibias Receives Honorable Mention At Fast Company’s Innovation By Design Awards

In March of this year, Beyond launched antibias, a Chrome extension that replaces LinkedIn profile photos with a unique pattern of geometric shapes, removing any potential bias introduced by photos when reviewing job applicants. Within two weeks, Beyond saw hundreds of installs — and that was just the beginning. Beyond are proud to announce that …

NEWS | Marketing Resources

Is This The Future Of Marketing In 2024? Major Tom Answers Via Mercury

The marketing landscape continues to transform at an exponential rate. Five years ago, neither Facebook’s Live Streaming nor Google Home had been launched. As the rate of technological breakthroughs continues to accelerate it’s not important – but vital – that you keep an eye on how this will affect your marketing, and business as a …

WORK | Case Studies

The Pursuit Of ROI In UX: SHERPA Practised A Mini UX Audit For A University Website

SHERPA talks about return on investment of user experience. The agency is almost always asked to prove their “essentialness” in a way, explicitly or implicitly, to external or internal stakeholders as UX practitioners. And one way or another, every one of us faced with the ugly truth of getting buy-in from someone superior for something …

WORK | Ad Campaigns

Same Old Story With A Small Difference: Volkswagen’s New Ad Celebrates Back-To-School

Featuring Johnny Cash’s These Are My People, Volkswagem’s new spot ‘Same Difference’ tells the story of the regular American families from different backgrounds, and their morning routines. Volkswagen celebrated parents who are in the throes of back-to-school madness will surely identify with this beautiful, yet chaotic tale. A new spot from Johannes Leonardo depicts four …

WORK | Case Studies

Impression Resolves In Hospitality Business To Achieve Organic Traffic Increase

Hospitality business delivers 20% organic traffic increase over 9 months. Leading digital markeging agency, Impression supported hospitality business by increasing organic traffic serving in SEO, content marketing, PPC and digital PR. The client is a leading events venue for the Midlands, well known for its high quality events and weddings services. They wanted their website …

NEWS | Industry News

Top Tech Trends Of 2019, Revealed And Explained By Luminary

The 2019 Top Tech Trends Debate saw four future-focused tech gurus battle it out for visionary supremacy – covering everything from commercialisation of space to synthetic biology. Explained by Tami Iseli, Marketing Manager at Luminary, four panelists, one mission – to garner the highest number of votes from the audience on their vision for the …

WORK | Case Studies

WSJ Has Partnered With The Charles To Help The Game Changer Improve Their Design & Development

Wall Street Journal London partnered with The Charles to help Six Capital tell the story of TAGG, a revolutionary online gaming experience that mixes work and play. An Out-of-this-World Experience The Charles created a hub for the branded content piece that catches readers’ interest from the get-go on the home page. The project has been …

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