Asena Arica

Cruising between the following roles: advertiser, junior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a copywriter!

WORKS | Mobile Apps

Meet Apple Clips, The New Video Editing App

To create and share videos on social media, a new platform called Clips has been launched by Apple. A new mobile app by Apple is just introduced to share fun videos with text, effects, graphics, and more. Named Clips, it is easy to use and share videos on iPhone and iPad. Clips is not a …

WORKS | Virtual Reality Marketing

Sodimac Made The Biggest VR Experience In Peru And It’s Amazing

Peru’s largest warehouse store company, Sodimac and McCann Lima collaborated to create virtual reality billboards. Sodimac are frequent users of outdoor advertising and this time, they came up with the best idea of combining VR and traditional marketing, to reveal the biggest 360° virtual-reality experience in Peru. The project is called “Hijacked Highway” and it offers …

BLOG | Social Media Marketing

Top Social Media Networks’ Demographics Revealed For 2017

The fact sheet of social media demographics in 2017 is revealed, so little time. A couple of years show us that digital world is way beyond desktops, laptops and everything else that seems old-fashioned. Mobile and online frequency is increasing gradually and we’re not just using traditional platforms anymore. Nielsen and Google researched for the …

WORKS | Mobile Apps

Google’s First Podcast Series Is Called ‘City Soundtracks’

Google launched its first regional audio podcast, ‘City Soundtracks’ last week by Google Play Music. Since we are sharing a global world, we want to explore all the cities as fast as possible. So Google’s streaming service Google Play Music offers listeners a guide like music-and-travel show. While exploring the secret stories behind the city’s signature sounds, …

WORKS | Ads & Commercials

The Most Creative 6-Second Ads Revealed By YouTube Advertisers

YouTube reinterprets the unskippable ads in a high-level. The new ad format was launched at SXSW this year. These 19 witty ads show how fast a story could be told. Usually inspired by the classic tales such as Moby Dick, The Portrait of Dorian Gray, Around the World In 80 Days, Jane Eyre, Dracula and …

WORKS | Ads & Commercials

Heinz Brings Out Mad Men For Real

It is really happening! Heinz made its Don Draper move and brings out the old campaign to our lives. Fictional ads becoming real is “really” a very good idea to get good credits, and Heinz pioneers by partnering with David agency. Followers of the legendary TV show, Mad Men will remember in the 6th season, …

NEWS | Technology News

YouTube Launches Its First-Ever Broadcasting Service: YouTube TV

It was officially announced that YouTube launches its live-television package and it is quite affordable. The subscription offering is powered by partnering with broadcast networks in order to offer “comprehensive national coverage” with NBC, ABC, CBS, National Geographic, Fox and more. The service will be launched as a standalone app, with an average cost, 6 user profiles with separate …

WORKS | Ads & Commercials

Meet Flippy, The Workaholic Burger-Flipping Robot

Flippy was founded in California by Miso robotics, loves its job, and cooks burgers just like us! An augmented-intelligence driven kitchen assistant was founded in California lately. Called Flippy, it is a robot that can flip burgers and place them on buns, just like a chef that cooks delicious burgers. The gadget is developed by Miso Robotics and CaliBurger‘s …

WORKS | Ads & Commercials

Dove And Mario Testino Collaborated To Take A Picture Of The ‘Real Beauty’

Dove is bringing women all around the world together for the first time. In the campaign, 32 real women from 15 countries are featured in photographs by the famous photographer, Mario Testino. To celebrate the 60th anniversary, Dove commissioned the Vogue photographer to shoot the real beauties from various countries, ranging from 11 to 71 …

NEWS | Technology News

Google Fortunetelling Will Surprise You In An Unexpected Way

We all wonder very much about our future and in some cases, we think fortunetellers will be the answer. Google used this idea in their new social awareness project. Titled ‘Google Fortunetelling’, the project is a beta version of the company’s website that aired last week. It’s a fake Google that pretends to predict your …