Asena Arica

Cruising between the following roles: advertiser, senior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a content editor!

WORK | Ad Campaigns

Get #ReindeerReady For Christmas With McDonalds’ Heartwarming Film

In collaboration with Leo Burnett, McDonald’s 3rd #ReindeerReady Christmas commercial exists in a little girl’s imagination. This year’s journey is about Ellie who is at home and willing to play a game of ‘reindeers’ with her older sister Jenny however, only she is not interested in playing games with her sister.  And upset at …

WORK | Ad Campaigns

IKEA Is Ready To Celebrate The Festive Season With Their Very Own Christmas Ad, With Their Very Own Rap Track

Sweden-based home furnishing retailer IKEA has launched its very first Christmas campaign for the UK and Ireland. A family is getting ‘heavily criticized’ by their neglected ornaments who spit bars that encourage them to defy home shaming. A little dose of mainstream culture, the ad plays a trap music that has recently made a resurgence …

WORK | Ad Campaigns

LVMH Launches Their Holiday Tale Featuring The ‘Otters’

Loewe, the LVMH-owned Spanish luxury brand offers the surreal aspect of Christmas. To launch Loewe’s new range of ready-to-wear and accessories collection, LVMH digitally filmed the 60-second short campaign, named ‘An Otter’s Tale’. The campaign is directed by Nina Gantz of Blinkink, who crafts animation with puppetry to bring whimsical creatures alive. The work is …

WORK | Integrated Marketing

Introducing Its First Video Game: Burberry Launches B Bounce

Burberry has launched their first online game, B Bounce, in junction with the brand’s new monogram puffer jacket collection. B Bounce is designed as a playful and mind-catching game, players race a deer-shaped character to the moon, using supercharged Thomas Burberry monogram puffer jackets. Once the player has selected a puffer jacket for the character, …

WORK | Case Studies

Extraordinary Residences, Unparalleled Amenities: Waterline Square Confides In The Charles

Waterline Square is ideally located at the intersection of two storied neighborhoods, Midtown and the Upper West Side. Situated between Hudson River Park and Central Park, its location is both surrounded by nature and totally cosmopolitan. In one day, residents can bicycle along the waterfront, dine at nearby Michelin-starred restaurants, and enjoy shopping at luxury …

WORK | Ad Campaigns

Dinner’s Ready! To Celebrate Italian-ness And Diversity, Barilla And GCDS Collaborated In A Short Film

Are you ready to have a fashionable dinner served by Sophia Loren? With the new “Dinner’s Ready!” campaign which uses the backdrop of a warm, family dinner to create an inviting, inclusive space for all. The video campaign also debuts the “New Barilla,” with a hot pink packaging meant to contrast the signature, original blue. …

WORK | Case Studies

Revolutionizing Residential Cleaning: RNO1 Revamps Wand’s Webistes, Digital Platforms And eCommerce Experiences

Wand is the “Uber” of the Residential Cleaning Industry. A new, user-friendly way to find, and hire reputable cleaners in your area, all within the app. When the Co-Founders of this funded and growing startup approached RNO1, the priorities were two-fold: create an immersive app design experience that appeals to future users and customers of …

WORK | Case Studies

The Charles Reimagines The Ecommerce Experience For Alpha Industries

As official Agency of Record for Alpha Industries, The Charles has partnered with the iconic American brand to their DTC experience, with the main goals being increasing brand awareness, loyalty, and conversion.   Website Analytics From issues with sizing among Alpha’s core silhouettes to poor site search, our main KPI’s were aligned to improving conversion, …

NEWS | Agency News

Bookmark Celebrates Their Third Year!

On the occasion of Bookmark’s third anniversary, they’re taking a look at the memorable moments from the past year! In October 2016, Spafax Content Marketing and Forward Worldwide came together to form Bookmark Content and Communications. Three years on, they’ve grown as one of the world’s premier full-service marketing companies. So, let’s take a look …

WORK | Case Studies

Mimosa Created The Design Process Of Fractal Launchpad Within Around The Block Magazine

Condensing the European Blockchain Ecosystem into a book branding, Mimosa takes place in the design and print design processes of Around the Block Magazine for Fractal Launchpad GmbH. The Client Fractal builds user-centric and compliant identity and payment solutions for the decentralized web. It also supports open source blockchain projects to fund the future ecosystem …