
Content marketing has both pros and cons at the same time. When it comes to video marketing, the duration of the audience’s attention is the common goal for all of us. To create an amazing, story-driven medium, videos are the …

Instead of creating campaigns, we want to sustain momentum around moments of truth.Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. …

BMW’s new flat logo identity is released towards the digital sphere, and exposes the challenges of designing for modern times and multiple formats. The transparent appearance first released on the brand’s i4 model. BMW has revealed a brand new logo …

In between a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? Dove’s digital marketing strategies demonstrate how you can do it. With the efforts of the major corporations such as Dove, they are …

Being Starbucks is not so easy in the digital world. Holding a strong brand image and having a stable corporate identity, Starbucks is coping up with digital transformation in between the lines. Of the 75M monthly Starbucks visitors, Starbucks wants …

Lifestyle alterations in the mid-2000’s cause the world to get dominated by the mobile apps and being comfortable with fast-paced global formations, Uber welcomes in our life with its controversial struggles since 2009. The ridesharing company owns a fleet of …