Asena Arica

Instead of creating campaigns, we want to sustain momentum around moments of truth.Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. Mastercard’s global marketing campaigns, are not matter of throwing ideas into a campaign brief; thus …

BMW’s new flat logo identity is released towards the digital sphere, and exposes the challenges of designing for modern times and multiple formats. The transparent appearance first released on the brand’s i4 model. BMW has revealed a brand new logo to coincide with the release of its i4 concept car and yes, it’s another addition …

Apple released a new Behind the Mac video honouring International Women’s Day, March 8th. The brand pulls together found scenes of influential and successful women at their computers created by TBWA\Media Arts Lab. The short film finds a variety of influential and successful women and adds the ways the company is celebrating International Women’s Day. …

In between a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? With the efforts of the major corporations such as Dove, they are using integrated marketing communication to contribute versatile marketing campaigns. Dove has built up an ultimate integrated marketing campaign model that includes multiple elements of advertising, …

Think Equal, Build Smart, Innovate for Change. As the main concept of last year’s International Women’s Day, supporting community organizations to engaging customers on social media, global brands are getting behind International Women’s Day in new and innovative ways. Brands are out in full force to support women around the world once again. It’s become …

Being Starbucks is not so easy in the digital world. Holding a strong brand image and having a stable corporate identity, Starbucks is coping up with digital transformation in between the lines. Of the 75M monthly Starbucks visitors, Starbucks wants to have digital relationships with 60M because virtually all the company’s comp growth comes from …

An epic story about a bank robbery, an armed thief and a flying titanium fish! Children playing with Lego City Police sets, cops and robbers… LEGO is known for helping to bring children’s ideas to life and the brand has delved into the minds of some of their biggest fans to create a video from …

Domino’s is now where everybody knows Norm’s name, with one tap of a mobile phone! Domino’s has grabbed the most famous bar patron of the 80s and 90s, Norm Peterson from Cheers (as played by George Wendt) and taken his famous entrance as a way to promote its new Domino’s Pie Pass. The leading pizza …

Lifestyle alterations in the mid-2000’s cause the world to get dominated by the mobile apps and being comfortable with fast-paced global formations, Uber welcomes in our life with its controversial struggles since 2009. The ridesharing company owns a fleet of cars, SUV’s and independent vehicles who get themselves registered with Uber for being in the …

Social media platforms have become the cornerstone of almost every single fashion company’s marketing strategy. Smart businesses recognize just how prevalent social media is in the lives of their customer base. As brands pour money into the $8 billion influencer economy, unexpected strategies are proving successful and boosting the bottom line. There were 3.48B users …