Empowering Brands & Engaging Consumers: Click Creative’s Solution for APPA
APPA (Australasian Promotional Products Association) promotes the development, integrity and creativity of the industry, ensuring good business practices and the highest industry and community standards.
Click Creative was appointed to develop a robust search platform for more than 100,000 promotional items available through its members as part of a new Membership site with an additional focus on education and industry events.
The Challenge
In 2021, APPA approached Click Creative with the requirements for a new website and UX design that served both its members and the general public retail trade with easy to digest information and directives.
The biggest hurdle for the Click team was managing the sheer volume of data involved. We needed to ensure the platform could handle a large number of users searching through a database of over 100,000 constantly-changing products. This required a system that efficiently categorised and filtered information for user searches while simultaneously maintaining fast loading times and responsiveness for a smooth user experience.
The Process
We set about giving APPA’s members and the public retail trade a platform with easily accessible information, directives and an interface for member job postings. The new website additions would also include a complete update of their website’s branding by solidifying a contemporary scheme and providing complementary assets such as graphic and logo designs.
A refresh of their existing brand helped contemporise their look and feel alongside the development of UX/UI to allow for simple user journeys for their multiple audiences.
Overall, we were able to create a branded look and feel with bold colours and simplistic elements designed that’s intuitive and easy to navigate.
Web development consisted of a custom product search platform to host thousands of promotional products combined with an easy to use interface for member job postings.
A new membership portal was developed that included a membership directory, search function, resources and education, legal resources platform, webinars and training education, events, services providers and recent industry news providing a total Search & Membership solution for the organisation and members across Australia.
Our ongoing services include web hosting and support as part of our managed web services packages and digital marketing services.
The Result
Working collaboratively, Click successfully delivered a comprehensive solution for APPA. Their website received a complete makeover, featuring a contemporary brand refresh, intuitive user experience, and a custom product search platform. Additionally, a new membership portal streamlines access to resources, education, events, and industry news, empowering members across Australia.
Our commitment to APPA extends beyond the initial project. We provide ongoing support through our managed web services package, ensuring their website remains functional and secure. Additionally, our digital marketing services have assisted APPA to further connect with their audiences and achieve their long-term goals.
Deliverables
- New website design with a refreshed brand look and feel (bold colours, simplistic elements)
- Easy to navigate website with intuitive user experience (UX) and user interface (UI) for multiple audiences (members, general public, retail trade)
- Custom product search platform to find promotional products
- Easy to use interface for member job postings
- Membership directory with search function
- Resources and education section
- Legal resources platform
- Webinars and training materials
- Events calendar
- Services provider directory
- Recent industry news section
- Web hosting and support
- Digital marketing services
Membership portal with:
About Click Creative
The team of Click Creative is a group of like-minded people dedicated to producing creative, effective digital solutions for our clients. Specialising in custom, bespoke websites, applications, and digital marketing solutions. We bring years of experience, yet bright new ideas to the table every day – we love programming, keywords and coffee!
