United Colors of Benetton released an ad campaign called ‘Clothes For Humans’.
Known with its successfully executed ad campaigns, the Italian brand unsurprisingly mentions humans as an inspiration.
The ads show honest human moments and emotions to show that the brand truly understands people. The catchy-point is, clothes express emotional, occasional and strategic place in people’s lives and the ads focused on the point.
The campaign runs in global and the brand collaborated with 180 Amsterdam. Also, the award-winning director Jaron Albertin filmed the videos.
A statement from Benetton is,
Clothing plays an important role in shaping our emotions. Every morning when we choose what to wear, we are deciding on our personality for the rest of the day and how we will emotionally respond to the situations we face. The clothes for humans philosophy is around understanding moments and emotions in peoples’ lives and creating clothes that empower them to make the most of those moments (i.e. dress up, dress down, dress to move).
Here are the videos of the campaign,
For the first time in Benetton’s history, the campaign runs across TV (Italy and India), cinema (Italy and Mexico) and digital media in Italy, India, Spain, France, Germany, Portugal, Greece and Mexico.