It’s Benetton’s Moment With Its New Campaign ‘Clothes For Humans’

United Colors of Benetton released an ad campaign called ‘Clothes For Humans’.

Known with its successfully executed ad campaigns, the Italian brand unsurprisingly mentions humans as an inspiration.

The ads show honest human moments and emotions to show that the brand truly understands people. The catchy-point is, clothes express emotional, occasional and strategic place in people’s lives and the ads focused on the point.

The campaign runs in global and the brand collaborated with 180 Amsterdam. Also, the award-winning director Jaron Albertin filmed the videos.

A statement from Benetton is,

Clothing plays an important role in shaping our emotions. Every morning when we choose what to wear, we are deciding on our personality for the rest of the day and how we will emotionally respond to the situations we face. The clothes for humans philosophy is around understanding moments and emotions in peoples’ lives and creating clothes that empower them to make the most of those moments (i.e. dress up, dress down, dress to move).

Here are the videos of the campaign,

For the first time in Benetton’s history, the campaign runs across TV (Italy and India), cinema (Italy and Mexico) and digital media in Italy, India, Spain, France, Germany, Portugal, Greece and Mexico.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!


WORK | Ads & Commercials

Arconic Reimagines The Year 2062 With ‘The Jetsons’

Are you ready to ‘Meet George Jetson’? The air travel, future citysc…

WORK | Ads & Commercials

Another Powerful Ad by Always – Like A Girl Unstoppable

The “Like A Girl Unstoppable” ad by P&G Always urges young girls…

WORK | Ads & Commercials

‘Time Is Precious’ Ads By Nike Reveals All Our Smartphone Addiction

Nike and Wieden + Kennedy Portland collaborated to launch the video series on so…