Merve Kaynak
How AI Can Increase Customer Lifetime Value
While both are important for long-term health, smart businesses have long since realized that investing in customer retention has a greater payout than endlessly chasing new acquisitions. Consequently, customer lifetime value (CLV) and ways of improving it should be a …
Proxies for DuckDuckGo: A Practical Guide to Search-Data Collection
DuckDuckGo rarely gets the first slot when teams decide where to track rankings or pull SERP data, since Google and Bing usually take the budget. That is an oversight worth fixing. A privacy-minded audience, a results page assembled differently from …
The Messaging Validation Step Most Agencies Skip (and Why It's Costing Them Client Retention)
You’ve been in this room. The strategy deck looks good. Two weeks of work inside it — stakeholder interviews, competitive analysis, three rounds of internal review. Your strategist is walking the client through the messaging framework with the right pacing. …
The Difference Between Knowing an Industry and Knowing a Client’s Audience
There’s a specific meeting that agency people learn to dread. The brief is on the table. The client wants to understand their buyers: who they are, what matters to them, why they’d choose one solution over another. Your lead strategist …
How Digital Agencies Can Build Scalable Email Workflows for Clients Using an Email API
Agencies are increasingly expected to deliver more than campaigns. Clients want integrated systems — ones where email doesn’t just get sent, but gets triggered, tracked, and tied back to actual business outcomes. For agencies managing multiple client environments, the difference …
Why Brand Strategy is a Driver of Digital Campaign Performance in 2026
Digital campaigns are getting crowded. AI tools can now produce content at a speed that would have sounded absurd two years ago. Most brands can look competent now; that has stopped being the hard part. The difficult part is becoming …
Beyond the Welcome Email: Building a Full-Lifecycle Email Automation Strategy That Actually Converts
Email automation has become table stakes for e-commerce and DTC brands. Most businesses set up a welcome to sequence maybe a cart abandonment flow and then call it a day. But brands that consistently outperform their competitors on email revenue …
How Agency Employee Workflows Impact Digital Marketing Performance
Teamwork is vital in any team. But teamwork among members, either all of whom are agency employees or even just a mixture of agency employees and fixed employees, creates a whole other dynamic. Then you add to this that this …
How an online training software helps marketing agencies scale knowledge across teams
Modern marketing agencies operate in environments where speed, collaboration and consistency directly affect client outcomes. It doesn’t matter whether it’s an agency handling multiple campaigns or a digital consultancy coordinating remote specialists; success is a result of how efficiently knowledge moves across …
How to Integrate AI and Cloud Infrastructure into Marketing in 2026
Marketing in 2026 isn’t about producing more content or squeezing better targeting out of the same old playbook. The real competition is about who builds decision-making capacity faster — who has the infrastructure in place to act before a competitor …
Award-Winning Partnership: How Poki's Team Built Web Gaming's Ultimate Community
Poki’s Best in Business award at the Dutch Game Awards is more than a trophy. It signals how an independent Amsterdam team, growing from 50 to 65 members in one year, forged a browser gaming community that now serves 100 …
How to Use Movavi for Faster and Smarter Edits
Movavi has been steering its desktop video editor toward one clear idea: let the app take care of the repetitive parts, so you can spend your time on the actual story you’re trying to tell. It’s still a timeline-based editor, …
