Merve Kaynak
Employee Advocacy Is Becoming an Agency Service. Here Is How It Works
Most agencies running LinkedIn for B2B clients have noticed the same thing over the past two years. The company page posts go out on schedule, the creative is fine, and the numbers keep sliding. A post from a 4,000-follower company …
Why Creative Revisions Cost Agencies So Much
In agency work, there’s typically a standard two-revision clause. But find a project that sticks to it. By round four, the invoice doesn’t look anything like the original scope. Someone needs to bring it up, or nothing will get done. …
Match Types, Negative Keywords, and Where Your PPC Budget Really Goes
Two firms can run what looks like the same PPC strategy, targeting similar keywords in similar markets with similar budgets, and end up with very different results. The difference is usually invisible from the outside, because it was decided before …
9 Best Free Backlink Checker Tools Reviewed For 2026
Backlinks are among the strongest ranking signals for Google, even though search evaluation has shifted heavily to topical authority and user intent in recent years. Building a credible backlink profile is only half of the story. The other half is …
Why Client Reporting Needs More than a Dashboard
Agencies and service businesses have become much better at collecting data. Campaign platforms, CRM systems, analytics tools and business intelligence software can now provide a detailed view of performance across almost every channel and customer touchpoint. Better data, however, does …
Top 6 AI Script to Video Tools For Agency Client Content Creation
Digital agencies face consistent pain points in client video delivery: tight turnaround deadlines, high production labor costs, and inconsistent visual quality across dozens of brand accounts. A reliable script to video platform solves these core pain points by turning client …
Canopy v2.0 Has Arrived
Canopy Blocks Unblocks Content Bottlenecks and Gives Developers Their Time Back It seems like recently every agency is having the same conversation. A client asks whether a section can be moved higher on the page. Marketing wants to add another …
Standardizing Icons Across Five React Apps With Icons8 Icons
Where Consistency Really Breaks In our org, five product teams share a React component library. Everyone agrees icons should come from a single source. In practice, people grab whatever is fastest: a random SVG from a ticket, a logo from …
How AI Can Increase Customer Lifetime Value
While both are important for long-term health, smart businesses have long since realized that investing in customer retention has a greater payout than endlessly chasing new acquisitions. Consequently, customer lifetime value (CLV) and ways of improving it should be a …
Proxies for DuckDuckGo: A Practical Guide to Search-Data Collection
DuckDuckGo rarely gets the first slot when teams decide where to track rankings or pull SERP data, since Google and Bing usually take the budget. That is an oversight worth fixing. A privacy-minded audience, a results page assembled differently from …
The Messaging Validation Step Most Agencies Skip (and Why It's Costing Them Client Retention)
You’ve been in this room. The strategy deck looks good. Two weeks of work inside it — stakeholder interviews, competitive analysis, three rounds of internal review. Your strategist is walking the client through the messaging framework with the right pacing. …
The Difference Between Knowing an Industry and Knowing a Client’s Audience
There’s a specific meeting that agency people learn to dread. The brief is on the table. The client wants to understand their buyers: who they are, what matters to them, why they’d choose one solution over another. Your lead strategist …
