Get ready for the season’s most artistic Christmas-ad collaboration, because H&M and adam&eve DDB rocks it again this year!
It is commonly known that H&M always releases one of the greatest Christmas advertorials in holidays, so the expectations are always high. But now, this is not a typical Christmas advertorial, H&M again showed us how much festive an ad can be, in collaboration with the London agency adam&eve DDB.
Adrien Brody is Anderson’s favorite and this cinematic festive ad is all about Christmas cheer. The vissionare director has reflected and all his visual and creative elements into the Swedish brand and blended them together. Knitwear is the key-actor as clothing. All those holiday clothes, loungewear and party items are showed in the short film, of course with Wes Anderson-edit.
In the 4-minute spot, Adrien Brody appears as a train conductor on the H&M Lines Winter Express, who manages to recover Christmas after a blizzard delays the train’s arrival and this causes passengers to miss part of their Christmas plans. The spot features one of the best Christmas carols, Little Drummer Boy.
Let’s watch Come Together, here:
This year’s campaign differs fromthe previous ones. Last year Katy Perry played a glittery fairy joined by dancing gingerbread men.
Pernilla Wohlfahrt, H&M’s head of design and creative director said in a release,
The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance, It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cozy with loved ones.
Also the star of the film, Adrien Brody says,
This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug.
This short film may come for those who misses The Royal Tennenbaums, The Grand Budapest Hotel and other masterpieces of Anderson’s.