A New eCommerce Site for Friday Grocer by Emote Digital

A new eCommerce website offering a better alternative to the big chains.

Friday Grocer is a Melbourne startup offering a more personalized, better value alternative to Coles and Woolies online grocery shopping. With no overheads from bricks and mortar stores, Friday Grocer is able to offer greater savings to its customers.

The Challenge

Friday Grocer was established late in 2021 in response to an increased demand for home grocery delivery during the COVID-19 lockdowns in Melbourne.

To be competitive against the big players in Woolworths and Coles, Friday Grocer knew they not only had to offer low prices, a wide range, high quality, and free delivery, but also a simple ordering system. With an ever-changing and eCommerce offering, the site needed to be simple to update too. That’s where Emote Digital came in.

The Approach

With their visual brand and desktop designs established, Friday Grocer asked Emote Digital to develop their site. They developed a custom WordPress/WooCommerce site focused on UX and responsive design for easy use across all devices.

Emote Digital also developed mobile designs based on their provided desktop designs and custom-built functions such as a delivery schedule at checkout and delivery postcode search. They also set up Google Analytics tracking to help them build their community of customers through social channels.


The Outcome

The new Friday Grocer website offers users a visually appealing, functional, and simple-to-navigate grocery shopping website.

Customers are able to check if their postcode is eligible for delivery, search for individual items or by category, and choose their delivery times with ease. And the site is responsive across all devices. Editability of the site is also simple for the Friday Grocer team to update grocery items, prices, and other content.

About Emote Digital

Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify, and digital marketing services.