In order to reposition the digital communication in Germany for Kikkoman, THE global market leader in the soy sauce industry, Uhura relaunched their brand identity in the digital space.
In order to activate new target groups, Uhura defined archetypes, the tonality and visual staging of the brand content and put them in line with the values and attributes of the traditional brand. Uhura relaunched Kikkoman’s website and refocused their social media strategy. Additionally, the digital campaign management was optimised.
The Kikkoman website underwent a complete visual, content and technological overhaul. The UX/IA was enhanced and a more efficient CMS was implemented by Uhura as well as the sites functionalities were expanded. All this was done in less than twelve weeks.
Additionally, to the website, a new social media strategy was implemented by Uhura. Kikkoman’s followers now are inspired with food lifestyle posts and new formats. By that, Kikkoman’s follower base grew by 15% in three months, average reach increased by 350% and engagement rates rose by 400%.
The newly implemented Instagram channel exceeds its industry benchmarks with an average interaction rate of 1,2%.
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About Uhura Digital
As a Marketing and IT agency Uhura Digital develops digital media formats and online campaigns that reach and involve their target audiences.