How a Dutch Agency Cut Client Churn by 50% & Scaled Reporting

Dtch. Digitals is a full-service marketing agency based in the Netherlands (with offices in Borne, Doetinchem and Gronau, Germany) currently serving a roster of 340+ clients with 85 team members.

Their main mission is to grow their clients’ businesses through a range of digital marketing services including SEO, paid advertising, inbound marketing, and more.

The Challenge: Outgrowing a Static Reporting Tool

As a testament to the exceptional results they delivered for clients, Dtch. Digitals grew rapidly in 2023, expanding to over 50 employees and 250 clients.

However, with this growth also came the need to level up their reporting tech stack to meet the demands of their growing team and clients.

The agency’s legacy reporting tool, which generated static PDF reports, became a bottleneck as they scaled.

The reports only included tables with numbers, which were “boring” for clients. And if clients don’t understand the numbers and think the results aren’t good, they’re more likely to move to other agencies.

Clients were also expecting more frequent updates—weekly or even real-time—but the tool wasn’t built for live reporting. To fill this gap, team members started creating their own dashboards, which led to inconsistent client experiences.

As the team grew, the lack of standardization in reporting became a bigger problem, particularly when onboarding new employees.

The Dtch. Digitals team became convinced that if they were to continue using the reporting tool, they weren’t going to be able to scale up sustainably. They needed to move to a tool that was interactive and visually appealing for clients, and easy to adopt for team members.

The Solution: Easy-to-use, Customizable, and Real-Time Reporting Tool

The goal was clear to Dtch. Digitals: implement a scalable, visually appealing, live dashboard system. After testing a few reporting tools in the market, they found their match in Whatagraph.

Within one month, Dtch. Digitals onboarded over 250 clients onto Whatagraph, a feat made possible by the platform’s intuitive design and the team’s collaborative approach.
Today, Dtch. Digitals uses Whatagraph across 300+ clients to keep them informed and engaged while standardizing the reporting process for their team.

Clients not only get a monthly report but also a link to a live dashboard. This meant that the team at Dtch. Digitals didn’t need to create weekly reports from scratch—clients could simply log in and see fresh data themselves.

Both the dashboards and reports are fully white-labeled to reflect Dtch. Digitals’ branding, with custom colors, images, and even email domains.

To further standardize reporting, the team created four reporting templates tailored to their main client segments:

These templates not only ensured consistency, but also made it easier and faster to onboard new employees and clients. For instance, a new team member could easily use one of these templates to create a polished, on-brand report for a client in minutes.

In fact, the Dtch. Digitals’ team now spends only half an hour creating a basic report, while adding client-specific KPIs can take one or two hours, depending on complexity.

The team also combines data from different sources and channels and shows the total results in a single widget. This meant Marketing Specialists no longer needed to create disparate reports—everything is neatly visualized in one key report.

For clients, this makes it easy to see the key results and insights in one place without jumping between different sheets or reports.

Internally, all of Dtch. Digitals’ Marketing Specialists now relies on Whatagraph for reporting. The team uses the dashboards to monitor metrics before client meetings and ensure the data is accurate.

If they run into issues or just have questions, they could easily reach out to Whatagraph’s live chat support, which responds within one minute. This helps them give feedback, think of solutions, and get the right data visible for clients quickly.

The Results: Retained Clients and Saved Costs with Professional Reports

The most significant impact Dtch. Digitals has seen with Whatagraph is the improvement in visuals of reports and overall professionalism.

While with the old reporting tool, the visuals were static and old-fashioned, with Whatagraph, the agency now has sleek, professional reports that align with their new identity.

These reports also made it easier for the Dtch. Digitals team to highlight and discuss the results of their marketing campaigns with clients.

In fact, since adopting Whatagraph, Dtch. Digitals have seen a 50% decrease in client churn.

Dtch, Digitals have also broken-even on the cost of Whatagraph by introducing report licensing fees for clients. Previously, the agency covered the full cost of their reporting tool, which became unsustainable as they grew.

The switch to Whatagraph has also reduced dashboard costs by approximately 10%, further supporting the agency’s financial health.