Rebranding a Merchant Service Provider
Sekure is a payment processing solutions and merchant services company, trusted by over 35,000 retailers and business owners.
The Role
- Branding/Logo Development
- Brand Guidelines
- UX/UI Design
- Visual Design
- Web Animation
- Motion Graphics
- CMS development
- SEO
The Opportunity
Sekure operates in a highly competitive business space and needed to differentiate itself from other merchant providers. However, Sekure lacked a unique brand identity and story.
Like most payment processing firms, Sekure talked about itself as a safe solution and a passionate ally for merchants. Being a trustworthy and caring expert are great qualifications, however, most companies in the industry also choose to describe themselves in those same terms. Their mission was to rebrand Sekure with a one-of-a-kind personality and create a visually captivating website with smart administration options.
What eDesign Interactive Did
In the discovery phase of this project, eDesign Interactive examined Sekure’s competitive landscape to identify areas that will allow them to portray a unique narrative. They found that selecting a credit card processing company is a stressful process. After purchasing the equipment and setting up the payment gateway, businesses truly never want to think about their merchant provider again. eDesign Interactive wanted to include this emotional aspect of the business in the rebranding of Sekure.
Their underlying theme became “no worries”, which landed them on the story of the hummingbird.
In nature, the arrival of the hummingbird brings optimism and signifies that stressful times are over. Being focused and transparent unfolded by adding a new symbolic dimension. The business values Sekure celebrates – collaboration, teamwork, security, and peace of mind- took shape in their branding, color palettes, and logo design. The new iconography uses a pattern system inspired by nature, optimism, and straightforwardness.
Next, eDesign Interactive team designed a website robust on human emotions. eDesign Interactive took advantage of full-screen photography to amplifying Sekure’s message and animate the key calls to action.
How It Went
eDesign Interactive’s rebranding and web design work transformed Sekure’s narrative from comparing rates with other merchants to an emotionally compelling story that grabs the attention of the audience. Even though the website is very dynamic and visually fun, it also fulfills the requirements for a clear message, with industry segmentation, and conversion funnels and goals.
The narrative of the homepage starts in the web navigation with options like “accept payments” “find your industry” or “meet your payment expert” and leads users to detailed landing pages and clever contact forms that take only a few clicks to complete. eDesign Interactive is also testing user personalization options based on individual industries.
Starting a new business is exciting and Sekure makes accepting payments easy and effortless. eDesign Interactive’s website design not only brings this worry-free message to life, it also positions Sekure as an expert in the field.
About eDesign Interactive
eDesign Interactive‘s team strives to create emotional and meaningful stories, which in turn become fantastic digital experiences. eDesign Interactive merges innovative ideas with beautiful designs to reach the hearts and minds of your core audiences.
