SAGE Marketing Drives the Meteoric Rise of an Emerging Secure Remote Workforce Solution
Venn redefines Secure BYO-PC environments with its proprietary technology, ensuring that work applications operate within a Secure Enclave, shielding business activities from personal use and enhancing employee autonomy and privacy.
Riding on the popularity of remote work post-pandemic, Venn’s new patented approach to securing remote work is exactly what the globally hiring workforce needs. With a radically simplified and less costly solution to any existing alternative technology and methodology, Venn just needed a way to get the word out and generate leads in. They turned to SAGE Marketing to help create what is now a well-oiled marketing machine generating X10 qualified business opportunities, and a growing reputation that redefines the BYOD market.
Goals
- Create and execute a fast-growing GTM strategy & plan
- Turn Venn’s marketing operation into a well-oiled inbound & outbound machine
- To gain brand recognition, and trust
- Top-of-Funnel Demand-gen – to multiply SQLs and Quarterly meetings by X8
- Achieve X10 amount of new customers by the end of the year
Challenge
- Generating awareness of a completely new brand, with no history, and that does not appear on Google’s first page even by its name.
- Lack of trust and recognition. How to turn this new brand into a trusted, recognized solution, so when the target audience does some research, they will meet a serious brand.
- No high-quality leads, no booked product demos, empty pipe. How to start feeding the pipe, and the new BDR team.
- Make sure that marketing & sales are well orchestrated, and that all incoming leads are treated as they should be.
Solution
SAGE seamlessly integrated itself as Venn’s entire marketing department, offering a holistic solution spanning strategy, infrastructure, and execution. Armed with clear messaging and experience, SAGE aimed to boost Venn’s digital presence both online and offline, securing recognition, awards, and event sponsorships, while improving the website’s appearance and content. SAGE developed a content strategy and lead-generation materials, alongside social media efforts, resulting in a streamlined marketing and sales process. SAGE achieved to provide Venn with improved performance across all channels, beyond expected revenue growth, and a strong market position.
Our Role
- Refine marketing goals, targets, and strategies and manage day-to-day marketing funnel operations.
- Generate an ever-growing pipeline of leads and opportunities to fuel both marketing and sales.
- Develop relationships with paid media partners and create new marketing channels to expand market reach.
- Establish an effective use of Hubspot for lead tracking, nurturing, and conversion.
- Enrich website performance, content and conversion.
- Increase web traffic from all marketing channels both organic and paid.
Results
- A scalable, converting and well-rounded lead-to-customer journey
- Automated and seamless marketing to sales operation
- Multiplied SQLs and Quarterly meetings by X8
- Positioned Venn as a Leading brand in SERPs in a competitive landscape
SAGE Marketing has acted as our outsourced marketing function for almost everything. Our success to date is largely due to their strategy and execution. SAGE enabled us to transition from an early start-up to a mature company.
About SAGE Marketing
SAGE Marketing, a top global agency, empowers B2B Tech firms to achieve marketing objectives and accelerate growth. We offer CMO-as-a-Service, encompassing strategic planning, branding, digital marketing, content.
