How Total Bathrooms Achieved 68 Conversions at £1.04 Per Conversion Through Strategic Google Ads
In the highly competitive home renovation market, standing out requires more than just high-quality products and services—it demands a strategic online presence. Total Bathrooms, a full-service bathroom solution provider, recognised the need to optimise its digital advertising efforts to reach homeowners and contractors more effectively. By partnering with Mr Digital, they aimed to boost conversions and reduce costs through a targeted and data-driven Google Ads campaign.
Over the course of 30 days, our strategic approach led to 68 conversions at a remarkably low cost-per-conversion of £1.04. This case study outlines how we helped Total Bathrooms achieve these outstanding results by refining their Google Ads strategy.
Understanding the Challenge
Despite offering a comprehensive range of bathroom products and installation services, Total Bathrooms was facing challenges in optimising its online advertising efforts. Their existing Google Ads campaigns were generating traffic but not delivering the desired conversion rates. With increasing competition in the home renovation market, it became clear that a more focused and optimised approach was needed to reach their target audience—homeowners and contractors—and to convert those clicks into tangible leads and sales.
The main goal for Total Bathrooms was to improve their ad performance, ensuring that every pound spent on advertising brought maximum return. This required a fine-tuned strategy that not only increased conversions but also reduced their cost-per-conversion to make their marketing budget more efficient.
Why Total Bathrooms Chose Us
Total Bathrooms selected Mr Digital because of our proven expertise in crafting high-performing Google Ads campaigns tailored to specific business needs. Our reputation for delivering measurable results, combined with our ability to refine and optimise campaigns in real time, made us the perfect partner for their digital advertising goals.
Our team’s ability to target the right audiences, maximise ad relevance, and consistently improve ad performance sets us apart. With a data-driven approach and a focus on conversion rate optimisation, we were confident we could help Total Bathrooms achieve its advertising objectives.
Our Strategic Approach Using the Infinity-5 Framework
To ensure success, we applied our Infinity-5 Framework, a structured approach that helps businesses enhance their digital marketing efforts. Here’s how we tailored this framework to maximise results for Total Bathrooms:
Research & Plan
We began by conducting a detailed analysis of Total Bathrooms’ existing Google Ads campaigns, identifying areas for improvement. Our team performed extensive keyword research to discover high-intent search terms that would attract users specifically looking for bathroom renovation services and products. This research was crucial in shaping the structure of the new campaign, ensuring that we targeted the right audience with the right messaging.
Track & Measure
Tracking and measurement were key components of our approach. We used advanced tracking tools to monitor every aspect of the campaign, from clicks and impressions to conversions. By setting clear performance metrics such as conversion rate and cost-per-conversion, we were able to continually evaluate the campaign’s success in real time, ensuring that we stayed on course to meet Total Bathrooms’ objectives.
Execute
During the execution phase, we launched the refined Google Ads campaign, focusing on keyword refinement and audience targeting. We carefully selected highly relevant keywords with strong user intent to reach homeowners and contractors who were actively searching for bathroom renovation solutions.
Optimise
Optimisation was an ongoing process throughout the campaign. We continuously adjusted ad copy, testing different variations, and refined budget allocation to ensure that every aspect of the campaign was performing at its peak. Our focus on optimising both the creative and financial aspects of the campaign resulted in higher engagement and a lower cost-per-conversion.
Scale
Once we saw the success of the initial campaign, we looked for opportunities to scale. By expanding keyword lists and adjusting bidding strategies, we were able to further enhance the campaign’s reach while maintaining a low cost-per-conversion. This scaling phase allowed Total Bathrooms to increase its visibility and attract even more qualified leads.
The Results: Driving High Conversions at a Low Cost
Our strategic Google Ads campaign delivered impressive results for Total Bathrooms. Over the 30 days, they achieved 68 conversions, with a cost-per-conversion as low as £1.04. This significant improvement in ad performance not only boosted their sales but also maximised their return on investment, proving that a well-optimised Google Ads campaign can deliver outstanding results.
By refining their keywords, targeting the right audience, and continuously optimising the campaign, we were able to ensure that Total Bathrooms reached users with a strong intent to convert, driving high-quality traffic to their website and ultimately increasing sales.
Conclusion
The success of Total Bathrooms’ Google Ads campaign is a testament to the power of a well-structured, data-driven approach to online advertising. Through careful planning, ongoing optimisation, and precise targeting, we helped them achieve remarkable results in a short period.
At Mr Digital, we pride ourselves on delivering measurable success for our clients. If your business is looking to optimise its online advertising efforts and achieve similar results, our team is ready to help you navigate the complexities of digital marketing and maximise your return on investment.
