Emote Digital’s Success Stories from Alternative Digital Advertising Channels

It’s incredibly important to have a multi-channel approach to your marketing. You might think that platforms like Facebook and Google are the only way to find your target audience.

Surprise! There are actually a whole array of digital advertising channels that they utilize at Emote Digital. AdRoll, Spotify, Taboola, and Criteo all make sure you get the most out of your marketing spend in very different ways. The benefits of using one of these alternative platforms are that you can create a suite of different ads that can retarget a specific audience, from native content to dynamic retargeting.

Tools of the Trade

Take a look at some of Emote Digital’s top platform advertising channels.

• Taboola is a top-of-the-funnel brand awareness channel. It promotes articles or pieces of content, like sponsored posts, that targets the individual user. This popular native advertising tool reaches over 1.4 billion unique users per month.
• AdRoll is a display platform that focuses on retargeting customers using the bottom of funnel conversion turning customers into buyers. With only 2% of buyers making a purchase during their first visit to an online store, AdRoll helps you target the other 98%.
• Criteo is another retargeting service that focuses on sending dynamic advertisements to buyers based on the individual. Website visitors are 43% more likely to convert with retargeted ads, making Criteo a powerful eCommerce tool. This is a key channel to get customers coming back with cost-effective targeted ads.

Have a look at how Emote Digital has used Platform Advertising to ensure success across a range of well-known brands.

A Baker’s Dozen

Bakers Delight was looking for ways to expand their reach across digital, not only for their general brand awareness but also to increase the success of new launches to market.

Emote Digital created a wide-reaching campaign to find the right leads first. Leveraging a range of advertising channels including Facebook, Instagram, LinkedIn, Google, YouTube, Taboola, and AdRoll they created an expansive collection of creative and design output.

Emote Digital focused firstly on Taboola ads as a top-of-funnel channel, promoting key content pieces relating to their key focuses throughout 2020 and 2021. AdRoll then backed up this activity, as well as their search and social ads, with remarketing across a display network of the world’s most visited websites. The launch of their loyalty program, online click & collect, and franchising programs were some of the key business segments that benefited from this multi-channel approach.

By employing a wide range of both top and bottom of the funnel tactics to grow the quality of leads, Emote Digital helped Bakers Delight to expand its franchise network. The results were a digital strategy that was both highly in-depth and flexible.

• 3x Lower cost per click than other marketing channels
• 15% Increase in website traffic over a 6 month period
• 7% Increase in website conversions over a 6 month period

Find What You SEEK

SEEK Business helps people progress their careers and realize their dreams. As Australia’s largest online business-for-sale marketplace, SEEK needed new channels to drive masses of qualified traffic through its marketing funnel.

This is where platform advertising really pays off. By reaching a defined target market in mass via Taboola, Emote Digital was then able to increase conversions through bottom-of-funnel campaigns on channels such as AdRoll, Facebook, and Instagram. They worked with the client to roll out a range of visual and written content that suited these channels and met their goals in quickly increasing traffic and conversions.

The outcome was a digital marketing strategy where each aspect worked together harmoniously to drive results. Compelling copy, engaging creativity, a curated social media presence, use of alternative digital advertising channels, and laser-focused targeting ensured an impressive performance.

Fully embracing digital across multiple aspects of their business led to big numbers and impressive stats for this Australian icon.

Get Peak Performance

PUMA needed a digital agency to help transform their beautiful creative into digital advertising assets that could help cut through the digital traffic and push their eCommerce performance to the next level.

Emote Digital’s team of designers worked directly with their marketing team to develop creativity across advertising channels, email campaigns, remarketing, and more. This new creative direction, alongside constant optimization of campaigns, last-minute flash sales, frequent promotions, and celebrity collaborations has meant they’ve seen a dramatic jump in performance and sales.

A key tool Emote Digital used was AdRoll — a powerful display marketing tool designed specifically to grow eCommerce revenue. They didn’t simply retarget existing traffic, they set up a range of segmented audiences based on previous purchase behavior and their likelihood of buying. By creating specific categories Emote Digital could apply each group to the relevant product launch.

Based off the success, they are currently in the early stages of a launch across Criteo, an additional platform for Puma. This eCommerce-focused channel will allow them to reach even more people, but most importantly at the right time, and based on their shopping behaviors.

Platform Advertising might just be the missing piece for your brand’s success. Emote Digital can take the guesswork out of advertising with their team of experts. They create a live results marketing dashboard and a dedicated account manager to ensure complete transparency. Platform advertising is just another piece to creating a brand that is both engaging and sustainable.

At Emote Digital, strategic advertising is what they do best. It’s about the tools you use, when you use them and why. Make sure your ads are being seen by the right people. Emote Digital has a proven track record of measurable results across brands both big and small. Talk to the digital team at Emote Digital today so your business can really take off.

About Emote Digital

Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify, and digital marketing services.