YouTube TV exclusively ran promotions during the MLB World Series, including a two-minute ad spot that featured live footage, played before the first pitch of the game.
The work built on live commentary from the broadcast, segueing from the booth discussion into the ad with a camera view that zoomed out from on-field footage to a TV in a room airing the same footage from the game to demonstrate it as an everyday occasion.
YouTube TV is a World Series sponsor and will run two 30-second ads in minimum, together with 6-second ads during each game. YouTube TV also had in-stadium signage from a clear camera view for the first two games in LA.
The case had happened such as below:
Including live footage in a TV spot is one way to grab the attention of viewers who are known to tune out during commercials. In spite of the risks and the challenges inherent to go live in TV ads, the payoffs can be incredible.
Google first announced YouTube TV in March as its entry into over-the-top digital streaming services which is a competitor to paid TV. The space is somewhat crowded with paid satellite TV providers, Dish and DirecTV both offer digital areas to go along with other over-the-top selections.
Incorporating live footage into the spot is a great idea in massive communication, and this is properly a great example of innovative advertising.