The SEO Works Appointed to Bolster Cognexo Rebrand and Beyond

Cognito Learning, known as a leading provider of employee engagement and development, has launched its bold rebrand as Cognexo – designed to take the employee experience to the next level. With The SEO Works successfully managing the website migration, they are now tasked with significantly increasing the new brand’s organic visibility.

The rebrand to Cognexo reflects the business’ expanded vision to empower companies worldwide to enhance their culture, mitigate employee churn and promote a continuous learning environment. “At Cognexo, we are dedicated to turning employee feedback into action to enhance both employee satisfaction and commercial growth,” states Dan Buckley, CEO of Cognexo.

As part of the re-brand, the Cognexo website is being significantly evolved, with SEO a core part of the company’s awareness strategy. This led them to the SEO Works.

Upon receiving the enquiry, the award-winning SEO team carried out an extensive audit of the current website that would allow them to benchmark performance. Their extensive track run of successful migrations, paired with their distinct technical ability made The SEO Works a perfect lead for the immediate task and beyond.

After successfully supporting the seamless site migration from Cognito to Cognexo, the expert SEO team will now look to shift their focus towards expanding the organic visibility of the new brand.

Beginning with post-migration technical analysis to ensure no ground was lost, the SEO team will then begin to build an array of rich content, bolstered by an intricate Digital PR strategy to help gain authority. All of these elements will look to help contribute towards the end goal of improving search visibility for Cognexo.

Alex Hill, Sales Director of The SEO Works, said:

The opportunity to play a part in the growth of an exciting company such as Cognexo is one that we will truly relish here. Helping companies stand out from the competition within the search engine results is what we do best, and working with a new website really allows optimal implementation of our award-winning approach. The collaboration between ourselves and Cognexo has been great during their migration and is something we hope only goes from strength to strength as this campaign kicks on. This is a really exciting campaign for us and I know for a fact that the team can’t wait to get going on the new site!

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has worked with many clients within the education & training sector, including SI-UK, Fashion Retail Academy, Mentor Education and IPAG Business School.

About Cognexo

Cognexo is an AI-powered solution that delivers a unique combination of employee development and engagement at every stage in the lifecycle.

Cognexo enables organisations to personalise the employee’s journey, offering them an automated, bi-lateral communications mechanism with embedded workflows to air feedback in real time as well as providing personalised development through an AI powered, knowledge retention approach that integrates with and complements existing learning systems and programmes.

Advanced analytics offers employees a lens into employee satisfaction, potential pinch-points, development progress and areas of focus for improvement.

About The SEO Works

The SEO Works are an award-winning provider of digital marketing and websites for leading brands and prospering SME’s across the UK. We help businesses measure, understand, and fulfil their online potential.