Spotlight on Paris 2024: The Most Impactful Olympic Ads
At the time when the world feels more divided than ever, the Olympic Games stand as a symbol of global unity. And the Olympic ads – old or new- celebrate this unity, featuring stories that bring people together across cultures and continents.
Every four years, the summer olympics become more than just a major international athletic event. They also provide a live stage for some of the world’s most creative and memorable olympic marketing campaigns. With Paris 2024 drawing near, the combination of international relationships, sports, and marketing offers a once-in-a-lifetime chance for brands to integrate their stories into the fabric of this momentous occasion. This look into the world of Olympic advertising foreshadowed the creative ads that will be grabbing our attention in Paris this summer.
Join us as we take a look into the strategies that define Olympic marketing and anticipate the groundbreaking approaches set to debut at the upcoming Olympic Games.
The Evolution of Olympic Advertising
Olympic advertising is a colorful world, and it’s clear that what started as simple announcements has blossomed into an important arena for innovative sports marketing. Let’s take a step back and see how Olympic ads have grown from their humble beginnings to become a key highlight of the Games.
A Brief History of Marketing for The Olympic Games
Over the past ten years, there has been a noticeable change in Olympic ads. In the early days, ads for the Olympics were straightforward and functional, primarily focused on informing the public about event schedules and sponsors. These ads were often found in newspapers and on radio broadcasts, serving basic informational needs without much flair.
However, as television became more widespread, the scope for creativity in advertising for the Olympics expanded dramatically. Advertisers started to take advantage of the global audience of the Games in the 1960s and 1970s by launching more engaging and eye-catching ads. This era marked the beginning of carefully crafted olympic games ads that did more than just inform – they entertained and connected with viewers on an emotional level.
The real change came with the advent of digital technology and social media, though. Brands started to create more interactive and sophisticated Olympic marketing strategies and campaigns that could engage audiences worldwide in real time. This evolution has been significantly driven by sports marketing agencies whether in the UK and other parts of the world, who have played a significant role in bringing these innovative campaigns to life. Today, marketing for olympics is an important part of the Games’ ecosystem, displaying not only the products but also the brand’s innovation, creativity, and commitment to global unity and sportsmanship.
Spotlight on Paris 2024: Influential Olympic Ads So Far
The Paris 2024 Olympic Games will offer a fresh palette for advertisers to connect with a global audience through themes of innovation and unity. It is also poised to be a landmark event with the city of love preparing for becoming the host of the most sustainable Olympics ever.
As we turn our focus to the brands and sponsors gearing up to make their mark at the Olympic Games, let’s explore who they are:
Nike – Winning isn’t for Everyone
Since its release, this ad has sparked debates and divided viewers. However, Nike’s Olympic creative ad for the Paris 2024 Olympics, an example of “there’s no such thing as bad publicity,” quickly racked up nearly 2 million views and is poised to make a significant impact throughout the tournament.
Like Nike’s other powerful ads, this one was created by Wieden + Kennedy and features star athletes like Serena Williams, LeBron James, Kylian Mbappe, Cristiano Ronaldo, Sophia Smith, and many more.
The ad powerfully highlights the ambition and discipline required to become a world-renowned athlete. With the slogan “Winning isn’t for everyone,” it sends a clear message: success comes from making sacrifices, staying focused on your goals, and working with relentless determination.
The controversial part? Some viewers feel that the ad normalizes selfishness and trampling over others to achieve success. What do you think?
Louis Vuitton – Paris 2024 Medals Trunks
Louis Vuitton has released a new ad for the Paris 2024 Olympic and Paralympic Games. The ad features custom-made trunks designed to hold the prestigious medals. Part of the Olympic creative ads for 2024, it presents the skilled craftsmanship of Louis Vuitton’s artisans and their dedication to excellence. As a Premium Partner, Louis Vuitton brings a touch of luxury and tradition to the creative Olympic ads, making their contribution stand out among the Olympic ads 2024. This is an excellent example of Louis Vuitton’s marketing strategy, blending heritage with high-profile events to enhance brand prestige.
Paris 2024 Olympic Games Official Trailer
Olympic athletes from all around the world are coming together in the City of Love, Paris, for the most important sporting event of the year. The official trailer of the Olympic Games showcases both the city and this exciting opening ceremony. With NBC coverage, the opening ceremony will be broadcast live in IMAX for the first time in over 150 locations across the USA. Sports marketing companies bring such spectacular events to life, benefiting from all the latest technologies to provide an enhanced experience compared to the early days of Olympics marketing.
BBC – Welcome to the City of Love
This ad for the Olympics is perhaps one of the most creative ones out there for now. The advertisement, which exuberantly showcases both Paris and the Olympic Games, creatively combines the city’s important tourist spots and landmarks with various sports. At the same time, it perfectly presents different sports disciplines and the coming together of love and humanity in the City of Love. This ad successfully brings together the elements of unity and togetherness of the Olympic Games in an indisputable manner.
Coca Cola – It’s Magic When The World Comes Together
This emotional ad belongs to Coca Cola, a brand always known for its successful and creative marketing strategies. As one of the main sponsors of the Olympic Games, the brand emphasizes in this marketing campaign that, even if they are competitors in the competition, what matters is respect, love, and togetherness, taking the viewer on an emotional journey. And we must say that it is really magic when the world comes together.
Omega – Official Timekeeper of the Olympics
Like the BBC’s ad, Omega has also created a truly unique advertising campaign. Featuring many Olympic athletes, this ad combines the culture and art of Paris with various sports disciplines to create a flawless piece of work. The ad showcases the host city and numerous Olympic and Paralympic athletes achieving success in various fields, while also providing an opportunity to get to know the unique Omega watches. We believe the brand is a trendsetter in many aspects, from their watches to creative advertising, most especially in sports marketing trends.
Samsung Open Always Wins (Paris 2024)
Openness enables you to do extraordinary things.” With this motto, Samsung’s Paris 2024 Olympics ad emphasizes the importance of openness and how crucial it is to push beyond limits. Olympic and Paralympic athletes are among the most successful in their fields. Becoming an Olympic athlete, as is the dream of every athlete, also involves going through very tough and challenging paths. The ad, which highlights the importance of not giving up while reaching this point, is quite enjoyable.
Iconic Olympic Ads Through the Years
As we revisit the history of Olympic advertising, it’s impossible not to marvel at the campaigns that have left a lasting impact on audiences worldwide. These ads not only captured attention but also set the gold standard in advertising excellence through visual storytelling, emotional engagement, and innovative approaches. Let’s explore some of the most memorable campaigns that have defined the spirit of the Olympics.
Nike – Find Your Greatness
Launched during the London 2012 Olympics, Nike’s “Find Your Greatness” campaign went beyond the usual focus on podiums and medals to highlight athletes from all walks of life. Featuring stories like a heavyweight jogger in Ohio and a young boxer in London, Nike celebrated greatness in every form. The campaign’s powerful images and inclusive message inspired everyone to find their own version of greatness, no matter their background or athletic ability.
P&G – Thank You Mom
Procter & Gamble’s “Thank You, Mom” campaign, first launched at the 2012 London Olympics and continued in later Games, beautifully captured the deep bond between athletes and their mothers. By highlighting the moms who supported their kids through every early morning and late-night practice, P&G touched hearts worldwide. This heartfelt tribute celebrated moms’ behind-the-scenes support and tapped into universal feelings of gratitude and love, making it one of the most emotionally powerful Olympic ads ever.
Under Armour – Rule Yourself
The Under Armour “Rule Yourself” campaign video featuring Michael Phelps focuses on the rigorous training and dedication required to be the best. It highlights the intense preparation, sacrifices, and perseverance of Phelps, showcasing various training scenes and moments of exhaustion. The video ends with the tagline “It’s what you do in the dark that puts you in the light,” emphasizing the unseen hard work behind his success.
Adidas – What Will You Take
The Adidas “What Will You Take” commercial for the London 2012 Olympics showcases a diverse range of athletes preparing for the Games. The ad emphasizes the dedication, passion, and hard work required to compete at the highest level. It features various sports, highlighting the athletes’ determination and the idea of taking their dreams and ambitions to the Olympics.
Gilette – Perfect Isn’t Pretty
Gillette’s “Perfect Isn’t Pretty” ad for the Rio 2016 Olympics takes a raw look at the demanding journey athletes face. Set against Sia’s empowering anthem “Unstoppable,” the ad dives into the grueling training regimes and the relentless pursuit of excellence. It features olympic athletes from various disciplines, spotlighting their perseverance through pain and setbacks. This campaign powerfully conveys that achieving greatness is not just about the glory moments but the hard-fought battles behind the scenes.
Conclusion
As we gear up for Paris 2024, excitement for innovative campaigns is building. These ads promise more than product promotion—they will inspire, spark conversations, and drive social change. As brands prepare for this global stage, they have the opportunity to highlight the Olympic values of unity, diversity, and excellence, creating a lasting impact that resonates beyond the games.
