Confirming the switch from Bing to Google, Apple stated that the company aims to provide “consistent web search experience” for their iPhone and Mac users.
The idea is simple; Apple wants to create a simple process which the users could continue with the same search engine even if they move to other devices or online search platforms and so on.
Now, users who search within iOS and Spotlight on Mac will be getting results including web links and also videos pulled from Google. However, Bing will still be providing images considering it’s effective image results so far.
Regarding to the statement, shared on Monday by TechCrunch, Apple noted that their “strong relationship with Google and Microsoft” will carry on to present the best user experience for Apple lovers.
In order to be more specific about Bing’s new shape changed on Siri, a Microsoft Spokesperson said:
We value our relationship with Apple and look forward to continuing to partner with them in many ways, including on Bing Image Search in Siri, to provide the best experience possible for our customers. Bing has grown every year since its launch, now powering over a third of all the PC search volume in the U.S., and continues to grow worldwide. It also powers the search experiences of many other partners, including Yahoo (Verizon), AOL and Amazon, as well as the multi-lingual abilities of Twitter. As we move forward, given our work to advance the field of AI, we’re confident that Bing will be at the forefront of providing a more intelligent search experience for our customers and partners.
This new change has been announced on September 25 and been shared with whole world by the afternoon at the same day.