Reaching Decision Makers For Doccla and Rebranding Earl’s Court
Crowd UK has been appointed as the marketing agency partner for virtual ward company, Doccla.
Doccla provides an end-to-end solution and support to enable patients to leave the hospital sooner and continue a safe recovery in the comfort of their own home. The software connects clinicians and patients digitally and allows for remote monitoring and care, therefore lowering operating costs and freeing up beds sooner after a hospital stay. The app provides health monitoring and voice and video call features with an easy-to-use interface for patients of all ages and abilities.
Crowd has been appointed as a full-service, strategic partner to help them reach and engage key decision-makers within NHS Trusts across the UK and increase adoption.
Starting with a market landscape audit and data analysis, Crowd will be developing a holistic marketing strategy for the brand. Once in flight, their work will include paid and owned digital marketing activity, campaign development, and management, and content creation, including video production, thought leadership articles, and digital media assets.
The digital transformation of the NHS has been accelerated by the pandemic and now has significant UK government funding, presenting a great opportunity for Doccla to make a real difference in this sector. Crowd is excited to support them in this mission to become a market leader in this vitally important sector.
Crowd’s team of marketing experts can reach your audience. Get in touch to discuss your business challenges.
Crowd Rebrands Earl’s Court
Earl’s Court Business Forum briefed Crowd to help create a new brand identity for the London district of Kensington. The ECBF works alongside the council to help support businesses based in Earl’s Court.
To ensure the right creative direction for the new branding, Crowd ran workshops and discovery sessions with the forum committee and their stakeholders. Insights from the workshop were then used to develop 4 unique logo concepts and mood boards which were then presented to the team.
From the 4 concepts presented, 2 were then chosen to be put to a public vote. To showcase the 2 ideas, Crowd designed and developed a landing page that presented the logo concepts as they would be seen in use with hoardings and out-of-home (OOH) creative.
Seeing the concepts ‘in situ’ helped voters visualize how each logo would look.
To invite public votes, Crowd’s landing page was advertised in the court magazine – a local publication circulated within the community to inspire, encourage and celebrate the arts around the Earl’s Court.
After a two-week voting process, the winning logo was developed further with comprehensive brand guidelines to ensure the design is used correctly.
With this in place, Crowd is now looking to the next phase of the project and using the new brand to help position Earl’s Court as London’s premier destination for business, culture, and tourism.
Crowd offers a full suite of marketing services, why not give your brand a boost and get in touch?
Crowd is a global creative agency that specializes in amplifying demand for brands around the world.