NEWS | Industry News

Omnicom Group Strengthens Its Branding And Research Offering Through A Brand Consulting Group

Omnicom Group announced its Brand Consulting Group that will be focusing on boosting new business development, customising teams for clients, improving management teams and so on. Yesterday, Omnicom Group has introduced its new Brand Consulting division which will be led by Chuck Brymer as Chairman. According to the press release, the new division of the …

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Samsung Has Revealed A New Project To Help People With Autism

Samsung Italy has just released a meaningful project, PizzAut, a tablet app designed for people with autism. Aiming to create an inclusive work environment for people with autism, Samsung Italy built an app that makes restaurant management easier and provides them a chance to get involved in the society. Created by FCB Milan, the app …

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DES, Digital Enterprise Show Calls For European Digital Mindset Awards Third Edition

The awards aim to reward the most outstanding projects and professionals in the field of digital transformation. DES, Digital Enterprise Show, the world’s largest international forum on digital transformation, which takes place in Madrid during the 22, 23 and 24 of May, calls for the third edition of the European Digital Mindset Awards. These Awards …

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Google Has Announced Its First Voice-Activated Coupon For Target Orders On Google Express

Target, which is the second-largest discount store retailer in the US has partnered with technology giant Google for its first voice-activated coupon project. As it is shared, shoppers needed to say or type “spring into Target” to Google Asistant via Google Home devices or the Google Assistant application to activate the voice coupon. Then the …

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NBCUniversal Has Announced The First Unified Advertising Metric – CFlight

NBCUniversal introduced CFlight, which is a unified advertising metric that measures live, on-demand, time-shifted commercial impressions in each viewing platform. The aim of the new measurement is to provide advertisers an extensive perception of how their marketing campaigns are performing regarding to different cases. Based on a composite score developed from third party sources such …

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Neighbor, An Online Self-Storage Platform Uses Social Algorithms To Build Trust

Neighbor is a start-up, offering self-storage solutions for people who have extra items and are in need to storage them. The initial aim of Neighbor is building a trusted marketplace for these people and also hosts, who have storage spaces to let. While the platform helps users to solve their storage problem in cheaper way, …

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Havas Group Announces The Launch Of New Blockchain Offering

Havas Group has announced that they are launching Havas Blockchain, which will be the first international and global communication solution for clients’ ICOs and blockchain projects. Havas Group, one of the world’s largest global communications groups, has partnered with Blockchain Partner in order to provide technical, strategic and legal advice through the company’s projects developed …

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Mindshare 24 – A New Intuitive And Ideation Service By Mindshare

It has been announced that the global media agency Mindshare has revealed a new intuitive and raw ideation service, Mindshare 24, to create solutions for their clients in 24 hour. Mindshare 24 is a new approach that formats clients’ briefs for quick response by clearly stating the challenges, targets and any specialist information required. Turning …

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Many Voices, One Song – Y&R Sydney’s First Work For Deloitte

Created by Y&R Sydney, Deloitte’s new campaign “Many Voices, One Song” celebrates diversity. Together with Y&R Sydney, Deloitte Australia has launched a new campaign to raise awareness about diversity and point out the importance of inclusion. The campaign features Melbourne community performance group, THE CHO!R, as well as Deloitte’s own employees. It’s shared on the …

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L’Oréal Acquires ModiFace – The Creators Of AR Tech For The Beauty Industry

It has just been announced that L’Oréal has acquired the Canadian company ModiFace; the agency known as the leading provider of Augmented Reality (AR) technology for the beauty industry. In accordance with its digital acceleration strategy, L’Oréal aims to provide the most innovative technologies in terms of services and beauty experience for its brands with …

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