NEWS | Industry News

Gucci Has Announced Its Sustainability Platform – Gucci Equilibrium

Gucci has revealed its new online platform named Gucci Equilibrium; connecting people, planet and purpose while focusing on sustainability issues. Sharing the new platform as part of its 10-year sustainability plan, the luxury brand Gucci aims to update people during their progress with confirming the decisions made at Gucci are the best ones for people …

NEWS | Industry News

Digital Audio Ads Are Now Available In DoubleClick Bid Manager

Google has announced that DoubleClick Bid Manager customers can now buy digital audio ads and reach a wider audience through the popular music streaming services. Enabling professional marketers to access ad inventory from streaming services such as Spotify, Google Play Music, SoundCloud and TuneIn, the new change provides companies an option to run audio and …

NEWS | Industry News

Content Discovery Platform StumbleUpon Is Moving To Mix

After having sixteen years in the industry and helping people to discover new and original webpages, StumbleUpon is now shutting down at the end of this June. Revealed in 2002, StumbleUpon was all about clicking on a button and finding a webpage including unique content that you would like. It was probably one of the …

NEWS | Industry News

Omnicom Has Just Announced The Launch Of Omnicom Experiential Group

Omnicom has just launched a new offering called “Omnicom Experiental Group” that brings global agencies which are the bests in their fields together to deliver global solutions. The new Experiential Group formed by the agencies Auditoire, DoIt!, GMR Marketing, Luxury Makers, and TRO will focus on enhancing new business development as well as creating customized …

NEWS | Industry News

Adobe Has Agreed To Acquire Magento Commerce

Adobe announced today that the company is acquiring Magento Commerce, a global leader in cloud commerce innovation, for $1.68 billion. Magento offers businesses flexible, scalable eCommerce solutions designed to help them grow and succeed online. Boasting a strong portfolio of cloud-based omnichannel solutions, integrating digital and physical shopping experiences and powering $155 billion in gross …

NEWS | Industry News

Omnicom Group Strengthens Its Branding And Research Offering Through A Brand Consulting Group

Omnicom Group announced its Brand Consulting Group that will be focusing on boosting new business development, customising teams for clients, improving management teams and so on. Yesterday, Omnicom Group has introduced its new Brand Consulting division which will be led by Chuck Brymer as Chairman. According to the press release, the new division of the …

NEWS | Industry News

Samsung Has Revealed A New Project To Help People With Autism

Samsung Italy has just released a meaningful project, PizzAut, a tablet app designed for people with autism. Aiming to create an inclusive work environment for people with autism, Samsung Italy built an app that makes restaurant management easier and provides them a chance to get involved in the society. Created by FCB Milan, the app …

NEWS | Industry News

DES, Digital Enterprise Show Calls For European Digital Mindset Awards Third Edition

The awards aim to reward the most outstanding projects and professionals in the field of digital transformation. DES, Digital Enterprise Show, the world’s largest international forum on digital transformation, which takes place in Madrid during the 22, 23 and 24 of May, calls for the third edition of the European Digital Mindset Awards. These Awards …

NEWS | Industry News

Google Has Announced Its First Voice-Activated Coupon For Target Orders On Google Express

Target, which is the second-largest discount store retailer in the US has partnered with technology giant Google for its first voice-activated coupon project. As it is shared, shoppers needed to say or type “spring into Target” to Google Asistant via Google Home devices or the Google Assistant application to activate the voice coupon. Then the …

NEWS | Industry News

NBCUniversal Has Announced The First Unified Advertising Metric – CFlight

NBCUniversal introduced CFlight, which is a unified advertising metric that measures live, on-demand, time-shifted commercial impressions in each viewing platform. The aim of the new measurement is to provide advertisers an extensive perception of how their marketing campaigns are performing regarding to different cases. Based on a composite score developed from third party sources such …

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT