NEWS | Industry News

LinkedIn Live: The Most Requested Feature Finally Arrived Since Native Video

Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program. The professional network introduced native video for users in August 2017, and it debuted in-feed video ads last spring. LinkedIn mentioned members spend almost three times more time watching video ads …

NEWS | Industry News

On The Horizon: 5 Key Digital Marketing Trends From Croud

Let’s face it, we’re all curious about what’s on the horizon. Technology is constantly evolving, content and social media have become a crucial element of business and brand across every industry, and real-time interaction is increasingly in demand. At a recent event held by General Assembly in Sydney, Adobe’s Head of Industry Strategy APAC, Murray …

NEWS | Industry News

Compared To Previous Ones, Women-Interacted Super Bowl Ads Are On The Pitch This Year

Despite the fact that nearly half of the game’s fanbase is female, only a quarter of Super Bowl advertisements are directed towards women this year. According to one of the world’s biggest advertiser in consumer products, Procter & Gamble is no stranger to Super Bowl advertising, and they targeted women. The ad for Tide in …

NEWS | Industry News

Conde Nast International Presents ‘Vogue Business,’ A Digital-Only B2B Newsletter Based In London

Condé Nast International is launching a new digital title, Vogue Business, that plans to concentrate on the business of fashion and beauty in technology. Vogue Business will publish by newsletter and will have an Instagram as well as LinkedIn presence, he said. It has already been in beta for about six months and has reached …

NEWS | Industry News

Croud Predicts 2019’s Digital Marketing Trends

With the new year in full swing, Croud’s digital experts share what they think will be the key trends over the next 12 months in the digital space. A continued pendulum swing between agencies and in-house, increasing transparency in programmatic, and the next leap for AI as it moves into mainstream consumer tech are all …

NEWS | Industry News

Media Companies Are Getting Ready To Launch New Streaming Services In 2019

There’s going to be an OTT excession coming up for this year, because of all the giant media companies are in such a rush to launch their new context throughout in 2019. It’s hard to imagine that the OTT space could get even more crowded than it already is, but that’s what 2019 is about …

NEWS | Industry News

6 Biggest Trends To Follow At CES 2019

More than 180,000 people and 4,400 companies will descend on Las Vegas for CES 2019 from 8 to 11 January, so check out the latest technology that will soon end up in your era. While nothing has been officially launched yet, Tom’s Guide has interpreted and talked to several experts, and make some assumptions based …

NEWS | Industry News

BIMA & Microsoft Digital Leaders Roundtable – The Future Agency In The AI Era

BIMA Strategic Partner, Microsoft return to Edinburgh for a deeper delve into the challenges of incorporating AI and data into the creative process. Around the breakfast table they had Agency Heads and Heads of Digital from: amazerealise, Dog, The Data Lab, Emperor, Equator, iProspect, Leith Agency, Lewis, Screenmedia, Yard, Wire. Data gives us new ways …

NEWS | Industry News

Kantar Media Represents Social Media Trends Throughout 2018

Throughout December, Kantar Media showcases some of the best content from across their global network of marketing teams in 2018.​ As the company sums up the highlights from the content around specific themes, calendar events, newsjacking opportunities and thought leadership.​ If so, what are the top social media trends today? The past few years have …

NEWS | Industry News

Introducing Site Kit, A WordPress Plugin To Integrate Google’s Services

Recently introduced their 5.0 version update, WordPress has also developed a plugin named Site Kit which soon will become an essential development tool from Google. Building a perfect website is often complicated for the businesses, and they need to have an access to the insights and capabilities that drive audience and revenue growth. Therefore, Site …

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