NEWS | Industry News

The Guardian Launches Global Digital Redesign

British newspaper The Guardian have released their long-awaited tabloid transformation, with the launch of its first edition in compact form, with a new masthead finish, and accompanying overhaul for the digital editions. More than just an aesthetic touch, the changes have been protrusive by The Guardian’s need to add substantial savings from its operational costs …

NEWS | Industry News

Oreo’s Unprepared Joke About The #CESblackout Is Clever

While CES lost power the other day, the brands get stronger to highlight themselves in the uncontrollable situation. Hard to say that it’s correct, but the Consumer Electronics Show in Las Vegas experienced a power outage, meaning all those electronic devices and games gone dark! The fiasco let the cookie brand Oreo to have a …

NEWS | Industry News

Take A Picture Of This Newly Launched Cryptocurrency – KODAKCoin

Kodak and WENN Digital announced a new image rights management and protection platform, KODAKOne and its future currency, KODAKCoin. There is no need to say that we all are aware of the fast growing cryptocurrency market and have already seen that companies know no limit to join it. Kodak, the company mostly known for its …

NEWS | Industry News

Amazon’s The Marvelous Mrs. Maisel Wins The 2018 Golden Globe For Best TV Comedy

Over and above, Rachel Brosnahan wins the Best Actress award and this means two Golden Globes for the ecommerce giant. Amazon’s trending TV show, The Marvelous Mrs. Maisel picked two Golden Globes tonight, the series took home awards for both of its nominations, Best TV Comedy Show and Best Actress, who plays the title role, Rachel …

NEWS | Industry News

The National Gallery Of Art Has More Than 45,000 Artworks Digitally Archived

As seen Vincent van Gogh’s “Self-Portrait” above, a thousands of oil painting are freely available to be on display and downloadable in The National Gallery of Art’s digital archive. As we’re aware of the move from Guggenheim’s, art museums continue to digitize their archives, day-by-day it’s becoming more and more effortless to inform about famous …

NEWS | Industry News

Apple Apologizes For Not Telling Customers iPhone Performance Cuts To Extend Battery

Apple apologized to its customers for slowing down iPhones with older batteries and decreased the price for battery replacements to $29. Users hit the mark this time. iPhone owners have believed that Apple artificially slows down older phones to drive new sales. Even as a symbol of frustration, some of them took action and filed …

NEWS | Industry News

BBC Launches A New Tool, Using Facial Coding Technology For Branded Content

BBC StoryWorks, the dynamic content production agency from BBC Advertising, has revealed a new initiative that enables their clients to observe the impact of their branded and sponsored content on its TV and online platforms. The brand-new launch helps clients with understanding the “emotional engagement “and “subconscious association” using facial-coding and eye-tracking tools. The new …

NEWS | Industry News

JWT Released The Future 100: 2018 As An Annual Forecast Of The Upcoming Year’s Trends

The Innovation Group by JWT presented this year’s Future 100 report this month. Titled The Future 100: Trends and Change to Watch in 2018, the report acts as a snapshot of the year and reveals the most compelling trends to follow in 2018. Within the scope of J. Walter Thompson, Lucie Greene from The Innovation …

NEWS | Industry News

Confirmed: Apple Bought Shazam For A Very Reasonable Point

One of 2017′ s biggest and last acquisition has been made, and both companies are ‘Siri’ous about doing something good together. It’s official that Apple is buying the mobile music recognition service, Shazam and we’re witnessing a confirmation from an Apple spokesperson, saying ‘They are thrilled that Shazam and its talented team will be joining …

NEWS | Industry News

Pantone’s Color Of The Year For 2018 Is Revealed And It’s Ultra Violet!

Instead of Green from the previous year, Pantone Color Institute has decided 2018’s favourite it-color and its Ultra Violet, coded PANTONE 18-3838. One of the most awaited end-of-the-year events is here with Pantone’s announcement on Color of the Year. A provocative and thoughtful shade of purple, PANTONE 18-3838 Ultra Violet symbolizes uniqueness, brilliance and visionary thinking …

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