NEWS | Industry News

Nielsen Has Announced The Launch Of A New Cross-Platform Media Planning Solution – Local Media Impact

Nielsen has just announced a new media planning solution Local Media Impact, enabling advertisers, agencies and media professionals advanced audience buying and optimization in the 25 US Local People Meter (LPM) Designated Market Areas. Local Media Impact is developed to make local media planning and cross-channel optimization streamlined. Moreover, it is a solution to make …

NEWS | Industry News

Reuters To Launch Personalized App For Professionals

Reuters, the world’s largest international multimedia news provider reaching more than one billion people every day, has just introduced a new personalized app aiming to help business professionals and companies make better and informed decisions. With the new app, Reuters allows professionals to receive fast, accurate and relevant information which will affect their decision making …

NEWS | Industry News

DAN Global Is Sponsoring The BIMA Awards 2018

The BIMA Awards celebrate the British digital work that’s pushing the limits of innovation, craft and impact. The BIMA Awards are the longest standing and most prestigious digital awards in the UK. These awards represent the pinnacle of the digital revolution. To win a BIMA award is a prestigious honour and earmarks your organisation as …

NEWS | Industry News

Adobe Opens A New Office In Santa Monica

In order to provide a professional support for Hollywood editors and post-production masters, Adobe has decided to open a new office in Santa Monica, LA. Adobe Creative Cloud users in Hollywood have been creating inspiring works so far and as Margot Nack, Sr. Manager, Strategic Programs – Professional Film & Video, shared in her blog …

NEWS | Industry News

Hyundai Teamed Up With Amazon To Change The Way Of Car Buying Process With A Digital Showroom

Hyundai has just introduced a car buying experience which was designed to help car buyers save time and make their purchasing process much more pleasant on Amazon. With the Hyundai’s virtual showroom on Amazon, car enthusiasts will be able to compare different models, read reviews and learn the prices of the car they plan to …

NEWS | Industry News

Conference Awards Salutes Champions Of The Conference Industry

GCN Events are delighted to announce the winners of the 9th Annual Conference Awards. The shortlist saw representation from a diverse range of companies and events held in the UK and overseas and organized by commercial conference companies; agencies; corporates and associations. Winners were revealed at a ceremony at City Central at the HAC in …

NEWS | Industry News

No Digital Distortion Mark – Dove’s New Tool Helping Women To Identify Reality

Dove has introduced its ‘No Digital Distortion Mark’ as a new goal to ensure beauty is a source of confidence. Starting July, Dove‘s Mark will run across all branded content with deodorant campaigns globally. The new tool will be integrated into Dove’s imaginary across print, digital and social by January 2, 2019. According to the …

NEWS | Industry News

Gucci Has Announced Its Sustainability Platform – Gucci Equilibrium

Gucci has revealed its new online platform named Gucci Equilibrium; connecting people, planet and purpose while focusing on sustainability issues. Sharing the new platform as part of its 10-year sustainability plan, the luxury brand Gucci aims to update people during their progress with confirming the decisions made at Gucci are the best ones for people …

NEWS | Industry News

Digital Audio Ads Are Now Available In DoubleClick Bid Manager

Google has announced that DoubleClick Bid Manager customers can now buy digital audio ads and reach a wider audience through the popular music streaming services. Enabling professional marketers to access ad inventory from streaming services such as Spotify, Google Play Music, SoundCloud and TuneIn, the new change provides companies an option to run audio and …

NEWS | Industry News

Content Discovery Platform StumbleUpon Is Moving To Mix

After having sixteen years in the industry and helping people to discover new and original webpages, StumbleUpon is now shutting down at the end of this June. Revealed in 2002, StumbleUpon was all about clicking on a button and finding a webpage including unique content that you would like. It was probably one of the …

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