NEWS | Industry News

Toyota Repositions The Brand In The Concept Of ‘Mobility’

As their own decision, Toyota won’t be called as an automotive brand anymore. Continuing its evolution as a mobility company with its first-ever global marketing campaign, Toyota has launched “Start Your Impossible” in 24 countries to celebrate the brand’s global sponsorship of The Olympic and Paralympic Games since eight years. As known, Toyota is the …

NEWS | Industry News

Skype Professional – Get Ready To Run Your SMB Easily Online

Looking for a professional platform to do your business online? Microsoft has just announced that Skype Professional Account will be released soon. Sharing the motto, “doing business online made easy”, Microsoft aims to provide all-in-one experience for individual business owners, who have been spending their time and effort by managing their meetings or lessons with …

NEWS | Industry News

Lyft Is Planning To Take A Ride Towards Toronto In December

The ride-hailing service’s first debutance outside the US will be in Toronto, Canada. It’s officially announced today that Californian ridesharing service Lyft will grow its market beyond US and the first spot decision is Canada. Residents in greater Toronto area —which is close to Hamilton and will be able to hail rides from five different …

NEWS | Industry News

To Break The Dominance Of Google And Facebook Ads, Media Players From The Big Companies Form Their Digital Ad Space

Big media companies collaborate to sell digital ads to compete Google and Facebook with a new initiative, which is called TrustX. It is reported that in August, the Association of National Advertisers, whose members include marketers such as Ford, Bank of America, Nike and Ford, totally unite to spend $50 million for ad spending referring …

NEWS | Industry News

Amazon Launches A New AR Feature To Preview Products Before Users Buy

Amazon unveiled an AR feature in its iOS shopping app which allows customers to see how a specific product will look in their home or office before they order it. The new feature, named as AR view, has been shared on their press release includes Black Friday deals. AR view is developed using Apple’s ARKit …

NEWS | Industry News

Microsoft Presents ‘Resume Assistant’ – The New Feature Powered by LinkedIn

It has officially been announced that Microsoft Word now has a new feature, named “Resume Assistant”, that gives job seekers a hand with their resume writing. The conditions in workplaces and job opportunities introduced by companies has been changing a lot. Since, the volume of job search has increased consequently, together with Linkedin, Microsoft decided …

NEWS | Industry News

Google Is Mapping The Data Of Polluted Air Via Google Earth

With the help of Google Maps, and Aclima, the street-level pollution data can be measured across California, Los Angeles and San Francisco. Mapping out the visualization of nitrogen-dioxide levels shows the streets with the most pollution from cars, trucks, construction equipment, refineries, and power plants. Targetting to provide non-profit services, Google has undertaken another initiative …

NEWS | Industry News

Creators Will Love ‘Poly’ – Google’s New Open Library For 3D Objects

Google has recently introduced Poly, which is an open library that enables people to easily find free 3D objects for AR and VR apps. Highlighting the integration with Tilt Brush and Google Blocks, this platform lets users to browse free models. They will able to edit these models easily or remix them to come up …

NEWS | Industry News

Uber Is Looking For A Global Creative Agency And New Media Partner

Uber has initiated a review seeking for its very-first global creative agency partner and has begun talking with media agencies. The ridesharing company is reportedly looking for an agency to handle its brand campaigns around the world. The review comes four months after the company’s hiring of Marketing Executive, Bozoma Saint John, former Apple Music …

NEWS | Industry News

USA Today Network Rolls Out Digital Redesign For 110 Local And National Newspapers

USA Today Network brings together a considerable amount of local newsrooms with a contemporary revamp, which means the iconic blue print will be seen more often. Gannett, the owner of 110 newspapers in USA Today Network, officially announced that they’re rolling out a digital redesign, meaning all the papers will share a common template from …

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