BMW Approaches Content Marketing To Create Engagement Between Consumer And Product
BMW is eager to widen their potential audience by creating content that engages consumers beyond cars and “gets to the point”. The brand sees a mobile-first, content-oriented approach which will help attract a broader audience and claims the recent relaunch …
It’s All About IGTV, States Crowd
Crowd considers themselves as digital experts therefore, they are always on the lookout for the next big thing! It was no surprise that they were excited when Instagram announced they were releasing IGTV feature. IGTV allows users to post up …
Adobe Previews Photoshop CC On Apple iPad
Adobe Announces next generation of Creative Cloud at MAX 2018 and this year, the company previewed Photoshop CC on Apple iPad. Redesigned for a modern touch experience, Photoshop CC on iPad will deliver the power and precision of its desktop …
Nike Air Jordan Collabs With Facebook Messenger Bot To Bring Content
Nike teams up with conversational AI project on a Facebook Messenger bot for the Air Jordan brand, targetting younger audience. The testing of the new Messenger project began around February, when NBA All-Star Weekend has begun and Nike announced the …
Stabilo’s “Highlight The Remarkable” Campaign Keeps Taking Credits On Social Media
After winning in Print & Publishing category at the Cannes Lions International Festival of Creativity last month, Stabilo Boss’s “Highlight the Remarkable” campaign has gone viral on digital channels. Created by DDB Group Düsseldorf, the meaningful print campaign from Stabilo, …
Adobe Has Agreed To Acquire Magento Commerce
Adobe announced today that the company is acquiring Magento Commerce, a global leader in cloud commerce innovation, for $1.68 billion. Magento offers businesses flexible, scalable eCommerce solutions designed to help them grow and succeed online. Boasting a strong portfolio of …
Mercedes-Benz Introduces “Digital Light” Technology
Mercedes-Benz has just unveiled the Digital Light technology that aims to improve safety and communication with other drivers and pedestrians by projecting signals onto the road. Announced at the 2018 Geneva Motor Show, Digital Light is a new HD-quality headlamp. …
The Sky Has No Limit – Marriott Brings A New Visual Touch To Digital Advertising
Together with Kinetic, Marriott Hotels revealed the first futuristic outdoor advertising campaign, appeared in the night sky. As part of its Travel Brilliantly campaign, Marriott decided on creating an extraordinary project supported by Echo, which is a projection technology presented …
Toyota Repositions The Brand In The Concept Of ‘Mobility’
Toyota doesn’t just want to be called an automotive brand anymore. Continuing its evolution as a mobility company with its first-ever global marketing campaign, Toyota has launched “Start Your Impossible” in 24 countries to celebrate the brand’s global sponsorship of …
Amazon Launches A New AR Feature To Preview Products Before Users Buy
Amazon unveiled an AR feature in its iOS shopping app which allows customers to see how a specific product will look in their home or office before they order it. The new feature, named as AR view, has been shared …
Audi Is Using Data-Driven Digital Billboards To Display Current Road Conditions
Audi and BBH London launch a digital OOH campaign on using APIs and public data to present contextually relevant digital billboards on roadside displays. To promote real-time driving conditions, Audi used original data to measure current driving conditions to endorse …
HERE Collects Real-Time Traffic Data From Audi, Mercedes And BMW Cars
HERE Technologies announced the launch of the new generation of its HERE Real-Time Traffic service. It is the first global service on the market that integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, …