Adidas Now Introduces A Personalized Shopping App
Sports clothing giant Adidas has just announced its first mobile shopping app which listens to customers’ preferences and behaviours. The new app shows an identical feature by offering customised product recommendations and real-time updates for its users, considering their areas …
Audi Is Using Data-Driven Digital Billboards To Display Current Road Conditions
Audi and BBH London launch a digital OOH campaign on using APIs and public data to present contextually relevant digital billboards on roadside displays. To promote real-time driving conditions, Audi used original data to measure current driving conditions to endorse …
NESCAFÉ Gold Has A New Global Campaign Created By Publicis
Publicis London and Publicis Conseil created a new NESCAFÉ Gold Campaign entitled “Those Few People” for the relaunch of its product. In order to introduce NESCAFÉ Gold’s updated formula, which brings the taste of special and finer Highland Arabica beans, …
HERE Collects Real-Time Traffic Data From Audi, Mercedes And BMW Cars
HERE Technologies announced the launch of the new generation of its HERE Real-Time Traffic service. It is the first global service on the market that integrates live vehicle sensor data from Audi, BMW and Mercedes-Benz vehicles with traffic probe information, …
You Can Apply To Work At McDonald’s via ‘Snaplication’ – A Snapchat Application
Want to work at McDonald’s? If you’re a frequent Snapchat user you can, because the company will now accept job applications via Snapchat! For Macca’s job seekers in Australia, the first round of interviews will soon include a bit of …
Gap Collaborates With Google To Launch Its AR-Based Mobile App
Gap is testing a new mobile app named “Dressing Room” to preview the clothes before you try. Debuted at the CES Show 2017, American worldwide clothing company, Gap is into something innovative. The company is testing a virtual dressing room to …
Dior’s Frame-Maker Expands Into Mind-Reading Smart Glasses
The Italian eyewear company, Safilo Group debuted a set of Internet-connected spectacles at the Consumer Electronics Show. To create the first-ever brain sensing eyewear technology, Safilo Group has partnered with Toronto-based technology company, InteraXon. The product will mainly measure brainwaves and send the …
Coca-Cola’s New Marketing Strategy – Taste The Feeling
The “Open Happiness” slogan gets replaced by “Taste The Feeling” as Coke launches the biggest campaign in over a decade. Debuted in 2009, Coca-Cola’s lofty slogan “Open Happiness” was over-used to cover all of its ideals-based campaigns from anti-bullying to …
A Smart Fridge From Budweiser: Bud-E Fridge
The new Bud-E smart fridge follows your team, chills up your brew to perfection and tallies your booze, bro! Bud Light is out to make sure the Internet of Things includes beer. The nation’s largest beer brand launches the Bud-E Fridge, a smart …
