NEWS | Brand News

LVMH Launches An Application Of Blockchain Technology For Tracking

Global luxury goods conglomerate LVMH is developing a blockchain solution to authenticate and track luxury merchandise. The blockchain platform is called AURA and is designed to track luxury goods and prove their authenticity using blockchain technology. Launching next month, for Louis Vuitton and Christian Dior brands before being opened up to LVMH’s other luxury and …

NEWS | Brand News

McDonald’s $300 Million Tech Deal With Dynamic Yield Ltd. Will Personalize Menus And Drive-Thru Experience

The world’s biggest fast-food company is buying a digital startup as completing their largest acquisition in 20 years. Referring the CEO, Steve Easterbrook of the fast food chain’s growth plan and considering technology as the ‘critical element’, McDonald’s is planning to spend $300 million on Dynamic Yield Ltd. Leading since 2015, Easterbrook pursued technology including …

NEWS | Brand News

Apple Expected To Launch A Streaming Video Service − And More On March 25 Event

Apple Event is the exact time to announce that the brand has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu. The Keynote event, will announce a new period for the company as it enters the fast-pacing over-the-top media streaming …

NEWS | Brand News

BMW Approaches Content Marketing To Create Engagement Between Consumer And Product

BMW is eager to widen their potential audience by creating content that engages consumers beyond cars and “gets to the point”. The brand sees a mobile-first, content-oriented approach which will help attract a broader audience and claims the recent relaunch of its website has already increased mobile visitors by 27%. Speaking at Mobile World Congress …

NEWS | Brand News

Starbucks Brings Dark Social Into Play For Better Market Position

The American coffee chain use to bring their product development and marketing more coherent to reach trends faster and get better insights. Starbucks is now exploring how it can use private groups and accounts on social media to better engage with consumers around product development and testing as it looks to evolve its social media …

NEWS | Brand News

Sound On: Mastercard Debuts Sonic Brand Identity

After the Mastercard has introduced its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. After the brand’s introduction of the nameless, icon-only logo, they stepped into sound-centric branding alteration. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct …

NEWS | Brand News

The Big Splash at CES: Uber’s Aerial Rideshare Partner Unveils Its Bell Nexus Flying Car

A step closer to on-demand aerial taxis this week, Uber partnering with company Bell Helicopter unveiled a new flying car design in Las Vegas. 2019 is a new vertical-takeoff-and-landing vehicle from Bell landed at the show with a flourish. Named Bell Nexus, the full-scale black, six-rotor vehicle attracted quite a crowd of gawkers. Bell describes …

NEWS | Brand News

Intel And Warner Bros. To Announce Partnership Development In-cabin, Immersive Experiences In Autonomous Cars Of The Future

BMW X5 SUV offers a 270-degree theater view of comic books and videos. With autonomous cars on their way to continue spreading, companies are starting to think about how they can monetize the spare time and space that a robot in the driver’s seat allows passengers. Therefore, Intel and Warner Brothers proposed a vision for …

NEWS | Brand News

Tesla Will Introduce Their Next-Generation Superchargers In 2019

Tesla to launch next-gen charging stations and, plan to expand their network in 2019, according to Elon Musk. Tesla owners will come across the good news: The automaker plans to dramatically expand its Supercharger network in 2019, and will roll out third-generation chargers that support much faster charging speeds. Musk, as usual made the announcement …

NEWS | Brand News

Volkswagen Lets Apple Users Unlock Their Cars With Siri Shortcuts

Volkswagen has announced an update to their Car-Net app which lets iPhone users connect to Siri to interact with their vehicles. Arrived with the update of iOS 12, Volkswagen Car-Net now offers several shortcuts that can be added to Siri with a personalized phrase, including a start/stop for charging, defroster, and climate; a set climate …

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