NEWS | Brand News

McDonald’s Is Selling Branded Merch Online For The First Time, And It’s The Holiday Season

The brand unveils ecommerce shop that sells branded goods year-round and brings brand identity to life in playful ways. Christmas jumpers, notepads, umbrellas and other items show the Golden Arches having more fun with their imagery. Leading up to the holidays, McDonald’s offers their customers a permanent place online called the Golden Arches Unlimited to …

NEWS | Brand News

Mercedes Benz Rides With The Weeknd’s “Blinding Lights” For The New EQC Campaign

With the lodestar of the ‘Blinding Lights’, Mercedes-Benz takes electric driving to the next level featuring The Weeknd. For the new SUV all-electric vehicle, Mercedes-Benz is targeting a young audience with a campaign to promote its first electric SUV, the EQC that features Grammy award-winning singer The Weeknd. The singer gets a creative director credit …

NEWS | Brand News

Another Whopper On The Side Of The Bus… But This Time, Things Get A Bit Political

Burger King has given a grilling to Westminster politicians with a provocative bus placement this week. Featured on the ad is a Whopper burger, which Burger King hopes can stoke appetites. For some, the ad may even remind them to vote come Thursday 12 December. Delivered by BBH and PR’ed by Frank, the ad refers …

NEWS | Brand News

Apple’s Latest Holiday Film ‘Snowbrawl’ Is Shot By The Director Of John Wick, Deadpool 2 And Atomic Blonde

The Hollywood-like cinematic spot was shot entirely with the iPhone 11 Pro by David Leitch, the director best known for co-creating the John Wick sequel and directing action hits like Deadpool 2 and Atomic Blonde. Apple hasn’t stopped talking about the video and photo potential of its iPhone 11 Pro since the minute it debuted …

NEWS | Brand News

Mastercard Launches Priceless – An International Culinary Collective Which Brings The World’s Finest Dining and Experiences To New York City

Mastercard is preparing to revive all five senses with an ambitious installation that brings three distinctive restaurants from around the world to New York City. The latest iteration of the long-running “Priceless” campaign establishes what the brand calls “an international culinary collective,” recreating in immaculate detail and the experience of visiting restaurants that had offered …

NEWS | Brand News

Diesel Celebrates Losing 14,000 Followers For The Brand’s Pride Collection

Diesel is not only celebrating Pride Week, but also celebrating the fact that people who unfollowed the account, because of the new collection referring Pride. After the rebellious fashion brand released a Pride-themed collection and posted LGBTQ+ related content on social media, the account has apparently lost 14,000 Instagram followers. Diesel introduced the new campaign as, …

NEWS | Brand News

Nike Just Did It At The Church And Won The Grand Prix At Cannes Lions

Last year, Nike converted an old church into a culture and sports center for kids. And the project took the lead in Industry Craft at the Cannes Lions International Festival of Creativity in June! Nike’s “Just Do It HQ at The Church,” created in partnership with Momentum Worldwide’s New York and Toronto offices, won the …

NEWS | Brand News

LVMH Launches An Application Of Blockchain Technology For Tracking

Global luxury goods conglomerate LVMH is developing a blockchain solution to authenticate and track luxury merchandise. The blockchain platform is called AURA and is designed to track luxury goods and prove their authenticity using blockchain technology. Launching next month, for Louis Vuitton and Christian Dior brands before being opened up to LVMH’s other luxury and …

NEWS | Brand News

McDonald’s $300 Million Tech Deal With Dynamic Yield Ltd. Will Personalize Menus And Drive-Thru Experience

The world’s biggest fast-food company is buying a digital startup as completing their largest acquisition in 20 years. Referring the CEO, Steve Easterbrook of the fast food chain’s growth plan and considering technology as the ‘critical element’, McDonald’s is planning to spend $300 million on Dynamic Yield Ltd. Leading since 2015, Easterbrook pursued technology including …

NEWS | Brand News

Apple Expected To Launch A Streaming Video Service − And More On March 25 Event

Apple Event is the exact time to announce that the brand has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu. The Keynote event, will announce a new period for the company as it enters the fast-pacing over-the-top media streaming …

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