NEWS | Brand News

Mastercard Launches Priceless – An International Culinary Collective Which Brings The World’s Finest Dining and Experiences To New York City

Mastercard is preparing to revive all five senses with an ambitious installation that brings three distinctive restaurants from around the world to New York City. The latest iteration of the long-running “Priceless” campaign establishes what the brand calls “an international culinary collective,” recreating in immaculate detail and the experience of visiting restaurants that had offered …

NEWS | Brand News

Diesel Celebrates Losing 14,000 Followers For The Brand’s Pride Collection

Diesel is not only celebrating Pride Week, but also celebrating the fact that people who unfollowed the account, because of the new collection referring Pride. After the rebellious fashion brand released a Pride-themed collection and posted LGBTQ+ related content on social media, the account has apparently lost 14,000 Instagram followers. Diesel introduced the new campaign as, …

NEWS | Brand News

Nike Just Did It At The Church And Won The Grand Prix At Cannes Lions

Last year, Nike converted an old church into a culture and sports center for kids. And the project took the lead in Industry Craft at the Cannes Lions International Festival of Creativity in June! Nike’s “Just Do It HQ at The Church,” created in partnership with Momentum Worldwide’s New York and Toronto offices, won the …

NEWS | Brand News

LVMH Launches An Application Of Blockchain Technology For Tracking

Global luxury goods conglomerate LVMH is developing a blockchain solution to authenticate and track luxury merchandise. The blockchain platform is called AURA and is designed to track luxury goods and prove their authenticity using blockchain technology. Launching next month, for Louis Vuitton and Christian Dior brands before being opened up to LVMH’s other luxury and …

NEWS | Brand News

McDonald’s $300 Million Tech Deal With Dynamic Yield Ltd. Will Personalize Menus And Drive-Thru Experience

The world’s biggest fast-food company is buying a digital startup as completing their largest acquisition in 20 years. Referring the CEO, Steve Easterbrook of the fast food chain’s growth plan and considering technology as the ‘critical element’, McDonald’s is planning to spend $300 million on Dynamic Yield Ltd. Leading since 2015, Easterbrook pursued technology including …

NEWS | Brand News

Apple Expected To Launch A Streaming Video Service − And More On March 25 Event

Apple Event is the exact time to announce that the brand has invested over $1 billion into making new content and the streaming service is set to compete with the giants including Amazon, Netflix and Hulu. The Keynote event, will announce a new period for the company as it enters the fast-pacing over-the-top media streaming …

NEWS | Brand News

BMW Approaches Content Marketing To Create Engagement Between Consumer And Product

BMW is eager to widen their potential audience by creating content that engages consumers beyond cars and “gets to the point”. The brand sees a mobile-first, content-oriented approach which will help attract a broader audience and claims the recent relaunch of its website has already increased mobile visitors by 27%. Speaking at Mobile World Congress …

NEWS | Brand News

Starbucks Brings Dark Social Into Play For Better Market Position

The American coffee chain use to bring their product development and marketing more coherent to reach trends faster and get better insights. Starbucks is now exploring how it can use private groups and accounts on social media to better engage with consumers around product development and testing as it looks to evolve its social media …

NEWS | Brand News

Sound On: Mastercard Debuts Sonic Brand Identity

After the Mastercard has introduced its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. After the brand’s introduction of the nameless, icon-only logo, they stepped into sound-centric branding alteration. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct …

NEWS | Brand News

The Big Splash at CES: Uber’s Aerial Rideshare Partner Unveils Its Bell Nexus Flying Car

A step closer to on-demand aerial taxis this week, Uber partnering with company Bell Helicopter unveiled a new flying car design in Las Vegas. 2019 is a new vertical-takeoff-and-landing vehicle from Bell landed at the show with a flourish. Named Bell Nexus, the full-scale black, six-rotor vehicle attracted quite a crowd of gawkers. Bell describes …

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