Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital marketing strategies practiced by Netflix.
Netflix is a leading company providing streaming entertainment service with 183 million paid users in over 190 countries watching TV series, documentaries, and feature films in various genres and languages.
Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet.
Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and bringing more members. Now, we will look at the key takeaways from Netflix’s digital marketing strategy explaining how it achieves to protect its central position in the digital content industry.
Intelligent Use of Social Media
Since social media is a hot favourite in recent years, Netflix’s social media team uses it intelligently to grab attention and arouse curiosity. Their social media team does not even give money to sponsored posts. Still, instead, they create original and charming posts to share, which is getting viral and widespread among social media users.
Thanks to Netflix’s social media strategy within a creative and strategic approach, people are encouraged to talk about Netflix and the content below posts. Their social media team asks questions and creates polls stimulating users or fans to continue the casual conversation that places Netflix in trending topics.
They also let everyone know about what is new on Netflix, and also suggest some TV series and movies by sharing related posts on their social media accounts.
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Cooperation and Campaigns
With the advances of exclusive campaigns and cooperation agreements with several institutions and companies, Netflix has the world at its feet. Regarding Netflix’s digital campaigns, we can say that they meet the members of the target audience wherever they live and whenever they want.
Netflix collaborates with a great number of companies and applications such as banks, Snapchat, and Instagram with multi-channel campaigns. For example, if you have an account on a bank that is a business partner of Netflix, you can get a 50% discount for Netflix. They create photo effects on Snapchat and Instagram for the users on those applications. They also use e-mail marketing to promote their content.
You can also try Netflix free for 30 days! After signing up, if you do not enjoy you can cancel your membership in 30 days without payment. If you would like to continue watching, do nothing, and your membership will automatically continue until you do not want to remain as a user. There is no cancellation fee, commitment, or contract.
Personalization at its best
Their team knows how to keep you engaged on Netflix with a personalized interface. After you spend some time on Netflix and watch something, they suggest you some more related ones according to what you have been watching with the help of their data-driven system.
The content on your home page is totally personalized for you. In this way, you can find more TV series, documentaries, or movies in which you are likely to be interested. In this way, Netflix offers you a unique user experience on its platform. They even do it on their social media accounts.
Besides, Netflix provides several suggested lists based on the information about what is the trend in your country or around the world.
Humour in advertising
There is no doubt that entertaining posts, photos, videos, and commercial films attract incredible attention in this era. Instead of gloomy posts or advertisements, the Netflix team generates original and catchy advertisement content.
For example, in 2014, Netflix released a commercial film on YouTube.
The summary of the story is here: The man follows his ex-girlfriend until she reaches to the airport and she seems pleased with the idea that he wants to break the ice. However, he asks her Netflix password, and that was the reason why he followed her all the way.
Netflix team knows that the members share their password with others to avoid monthly payment and makes fun of this truth on this commercial film. Authenticity and interaction with the audience are essential part of Netflix’s digital marketing strategy!
They also share funny posts with funny captions on their social media accounts, creating an overwhelming impression, and those posts are liked and shared by a large number of people. Here are some examples:
Keeping up with the latest
They also know how to catch up with today’s world and the new generation. After the effects on Instagram and Snapchat became popular, especially among teenagers, Netflix also created several camera effects associated with their platform and content. They demonstrate the success of using multiple social media channels at the same time.
So, with its content that appeals to every style and area of interest as well as its intelligent digital marketing strategies, Netflix seems to be the leading digital entertainment service for a longer time. Netflix team knows how to get the most out of social media applications and other social networking platforms to engage its target audience as well as enabling customer retention.
Here we have mentioned the key takeaways from Netflix’s digital marketing strategy to demonstrate how Netflix has become the leader in the streaming media-services industry.