Publicis London and Publicis Conseil created a new NESCAFÉ Gold Campaign entitled “Those Few People” for the relaunch of its product.
In order to introduce NESCAFÉ Gold’s updated formula, which brings the taste of special and finer Highland Arabica beans, the campaign links the care we put into our relationships with the care and attention that goes into making a cup of NESCAFÉ Gold.
Considering the importance of the moments, we spend with the ones we care about and somehow we lost the connection with, the strapline of the campaign shared as “NESCAFÉ Gold. For the Moments That Matter.”
Nicolas Huillet at NESCAFÉ said:
For the EMENA regional relaunch of our legendary NESCAFÉ Gold, we have collaborated with Publicis in key markets to develop new communication built on the combination of our long-term coffee expertise and willingness to foster connections.
The new fully integrated campaign creatively demonstrates the need for people to continue to connect and re-connect with those important people, as well as our capabilities to win in the fastest growing premium coffee segment.
Bruno Bertelli, Global Chief Creative Officer, Publicis Worldwide shared:
NESCAFÉ has always stood for the importance of special moments shared with those we care about. That’s the idea that we expand on in ‘Those few people’, a reminder of all those precious moments that have truly impacted our lives, those that spark nostalgia and those that we will never forget.
Here you can watch the campaign film, hosted by The Plovdiv Roman theatre in Bulgaria:
The campaign has already launched in the UK on Monday 9th October and it will be run across the Europe afterwards.