How Emote Digital Helped APNA Support Nurses throughout the Pandemic
The Australian Primary Health Care Nurses Association is the peak professional body for nurses working in primary health care. Their core values include sustainability, leadership, and education in the health care sector, with a specific focus on nursing.
APNA wanted to reinvigorate its user base and grow to include new members. They engaged Emote Digital with a large retainer of hours that allowed them to work across digital advertising, SEO, landing page creation, design, and email.
By utilizing them across multiple services they have ensured not only great results but a completely cohesive brand.
Brave New World
APNA needed an agency that could work across multiple points of contact — from landing pages to creative copy. At Emote Digital, they offer a wide range of digital services which made them the perfect fit for this client.
Previously APNA had used traditional media for advertising and were therefore new to the wealth of opportunity that digital offers. This meant that they needed an agency that could not only offer fully managed marketing services but also teach their internal teams. Emote Digital was more than happy to help out.
The Approach
Get the Word Out
The benefits of utilizing a digital marketing retainer are numerous. It allowed Emote Digital to move across a number of areas and give any pain points the most focus.
From the beginning, they chose to target a range of audiences and channels to find where they would have the best success. After achieving great results on the small scale they rolled out with a focus on the channels that brought the top results.
This involved targeting key demographics including nurses and other medical workers in specific areas. Emote Digital also found high rates of success targeting establishments where APNA members work. This allowed them to create precise messaging that resonated with the right audience.
It didn’t just stop at digital. Emote Digital created a wealth of seamless advertising and creativity that they ended up handing over to APNA for the creation of collateral items such as flyers.
Emote Digital also provided training support for any areas that the client felt they needed so that their team was always up to date with their activities. This included teaching them how to schedule Facebook campaigns and check results to ensure that they were fully understood. Emote Digital is never afraid to answer any and all questions from its clients.
Landing Page
While APNA is the primary brand, there were also a number of sub-brand projects that required focus. One of these was the Infection Prevention Helpline. They came to Emote Digital to design and create copy for a landing page as well as a complimentary digital campaign.
Emote Digital loves working on projects that make a difference in the world. This was one such project. The IPH was key to preventing infection outbreaks in businesses in Victoria during the COVID pandemic.
Have a look at the beautifully designed landing page in the image. With simple visuals and clear copy, it conveys information without any confusion.
The Outcome
Tip Top Shape
Emote Digital saw powerful results for APNA, easily hitting member growth targets with a combination of successful campaigns across Facebook, LinkedIn, and Google.
By having a clear idea of the target base Emote Digital ensured that they both reinvigorated the existing base and grew to include new members. One of the key reasons for their great results was also SEO optimization across their site.
This allowed the site to rank highly when searching for related terms with the bonus of driving more traffic to the website.
The final piece of the puzzle was the landing pages and email projects which allowed APNA, and its sub-brands to coalesce into a professional, approachable brand.
Emote Digital is excited to keep working with this growing organization that works on Australia’s medical front line.
- 23.7% increase in website traffic since working together (6 month period)
- 4.96% overall website conversion rate
- 500+ Most member sign ups ever received from one campaign
About Emote Digital
Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify, and digital marketing services.
