It’s been a couple of months since Fifty Five and Five’s last company update, but like Santa’s little elves, the amazing team has been busy in the run up to Christmas.
Top of the list, they’re excited to announce some major new research and tools which will help you with the task of marketing IT products and services for your company.
No one ever said marketing IT would be easy, but some of their latest releases will go a long way to making your department’s job that much easier. Consider it an early Christmas present from Fifty Five and Five!
Maya now provides in-depth advice for marketing IT products and services
Maya—agency’s marketing benchmarking tool—is changing. Until now the tool has been focused on ranking the effectiveness of your marketing. As of January 2018, however, Maya will go beyond just giving you a score and analysis of your inbound activities.
Now, the new Maya platform will provide blog and video content that contains tailored guidance to help you improve your marketing in specific areas where it sees you may need help.
This means the benchmarking aspect of Maya becomes even more useful for your overall marketing strategy.
A lot of the new Maya content will be in the form of video tutorials, which Fifty Five and Five are very excited about. It’s no secret that video is the future of content marketing — as they hope that Maya’s video hub can be the foundation on which you can build a successful strategy to support you with marketing IT products and services.
Fifty Five and Five’s insights and research arm launches with an exclusive new report
Fifty Five and Five are pleased to announce the launch of Fifty Five and Five Insights, a new research arm of the company. Fifty Five and Five have a unique understanding of the Microsoft Partner network, having collected vast amounts of data and first-hand insights into how technology companies go about the process of marketing IT.
Their new research arm will work closely with Microsoft Partners and the B2B technology industry in general to provide unique insights to help you improve your marketing strategies.
The first publication from Fifty Five and Five Insights will be published on 8th December. They will be promoting the report on their website and social media.
The insights paper, “What sets the best Microsoft Partners apart?” is an analysis of the marketing activities of tens of thousands of Microsoft Partners.
They compared the results, and found that the top-performing partners share a number of specific characteristics, which they detail in the paper.
Key findings include:
• Quality content is key: the top MSPs create consistent, high-quality content on their websites and blogs that is accessible to the widest possible audience.
• Content consumption methods have changed: the best partners have adapted to the ‘new way’ of marketing, understanding that their websites, blogs, and social channels need to be ready for incoming inquiries and inspection at any time, on any device.
New team members to help you with marketing IT
The Fifty Five and Five team has grown again over the past couple of months, with another two additions to the team:
Miles is their new Account Executive, works closely with their international clients to deliver campaigns to a consistently high standard:
I’ve hit the ground running at Fifty Five and Five with a busy schedule from day one. It’s been exciting and I’ve learned a lot about the process of marketing IT, as well as the amazing tools and services our clients provide – it’s been great so far!
Janar is their latest videographer, helping create internal videos for the latest Maya updates and also helping their clients with creating awesome videos:
It’s early days, but I’ve really enjoyed creating the new Maya videos – I can’t wait to see how people engage with them when they’re launched
Here’s to 2018
It’s been a great year for Fifty Five and Five. They trust you have had an equally good year, and hope you enjoy the holiday season. Their ongoing aim is to help Microsoft Partners improve their marketing, and they believe Fifty Five and Five Insights and the new Maya pilot scheme are testament to that.
They hope that these are areas of the company that, having started in 2017, will only grow over the coming years.
About Fifty Five and Five
Fifty Five and Five is a full service digital and content marketing agency based in London. Working exclusively with Microsoft Partners, they help companies communicate more effectively, reach new audiences and drive leads. Their services include SEO, social media management, web design and build, email marketing/automation, analytics, marketing strategy, PPC, video, design and more.