For startups and small businesses, it’s important to work with a branding agency in the process of building or renewing their brand.
If you want to survive in the market and impress your target audience at first glance, you need to make sure that you have a sustainable and reliable branding strategy. You wouldn’t want to leave it to luck.
Why would you need a branding agency?
The brand identity is considered to be the core of your brand’s existence. It will contribute to your brand if you get support from an experienced startup branding agency. You will need a branding strategy when you are first launching your brand and also while refreshing your current identity, which is called rebranding.
More or less the startup branding strategy would include:
- Brand positioning
- Competitor analysis
- Your logo design
- The colors on any visual content
- The fonts on any textual content
- Brand messaging & tone of voice
- Content and distribution strategy
When the above facts come together, they create your corporate identity.
Don’t underestimate the importance of these facts. Because it’s easy to loose a significant amount of audiences if you use just one wrong word in your core brand message or if you use a wrong color in your logo design.
Let the digital agencies specializing in brand identity for small businesses do the work for you. You might be considering the budget and time. However, having a solid brand identity will definitely be worth the budget and time.
Branding agencies with great brand identity work
We have compiled a list of the top branding agencies for startups and small businesses:
- Major Tom
- Frank Digital
- eDesign Interactive
- Massive Media
- Lounge Lizard Worldwide
- Blacksmith Agency
- The Branx Europe
- AREA 17
- Redonk Marketing
Major Tom is a full-service digital agency with offices is New York, Toronto and Vancouver. A well-defined brand strategy will show you the tactics you need for success. So Major Tom is the perfect address for that.
Their process starts with an expansive review of your brand’s current status. Afterwards, they run a collaborative workshop with you and your stakeholders to define the organization’s goals. Then, target audience research and competitive analysis follow.
That way, your small business or startup will have accurate and effective brand visuals, personality, and messaging.
RNO1 is a brand experience and digital design agency with offices in San Francisco, Los Angeles and Seattle.
RNO1 fuels the growth of purpose driven brands through strategy activation, design empowerment, and market adoption. From cultivating new ideas to connecting the dots for customers or users, these are their core principles.
RNO1’s branding services are;
- Brand Strategy & Experience
- Guidelines & Systems
- Trends & Insights
- Content Strategy
- Go-To-Market Strategy
- Identity Design
With offices in Sydney and Melbourne, Frank Digital is one of the top digital agencies in Australia. They combine the end-to-end capabilities of a large agency with the attitude and approach of a nimble independent agency.
Every agency says they collaborate. They live by it.
However you need help for your startup’s branding, they’ll make it work by working closely with you. Rather than presentations, you get conversations. That means fewer surprises, since you’re there throughout the journey.
eDesign Interactive is a digital agency passionate about storytelling, visual design and technology. The team collaborates with small to large companies around the world to help them engage their audiences and build brand recognition.
Powerful designs that capture attention and drive conversion
eDesign Interactive’s experienced team can help your brand resonate with its audience and carry on an emotional impact. Their branding strategies include brand identity development, logo creation, graphic design, brand guidelines and corporate stationery.
Pastilla is a full-service digital agency. They are fueled by the everyday to inspire and connect brands to their audiences through instinct and analytics.
Pastilla has become one of Los Angeles’ leading digital agencies working with some of the world’s largest brands and institutions such as; Microsoft, Nokia, Disney, SAP, Golden Globes, Cedars Sinai, and The City of Los Angeles.
Pastilla’s focus is on branding, creative, marketing, and technology.
Your brand strategy is the promise you make and the personality you convey. Pastilla uses it to build, shape and launch your brand and help you connect to your customers.
A Canadian digital agency Massive Media has offices in Toronto, Vancouver and Calgary. Their branding strategies mainly include brand strategy, brand naming, brand messaging and visual identity.
Over the years, they have partnered with a lot of ambitious, visionary organizations that understand a brand’s worth isn’t measured by the impact of its logo, but how it lives in the hearts and minds of its audiences. They can be “the” branding agency for your small business or startup, just tell them your expectations and let them create branding strategies beyond these expectations.
Isadora, which is renowned for being one the best branding companies for startups and small businesses, believes that a brand is more than a name or a symbol. When a customer considers a company or a transaction, it’s about their identity, personality, and perception.
Branding strengthens your small business and has an impact on key areas like trust, credibility, and customer loyalty.
At Isadora, they know that successful brand experiences provide superior brand growth so you will need to change the way your brand interacts with consumers. Right at this point, Isadora can help you build your brand using the services including:
- Stakeholder interviews
- Competitor review
- User personas
- Target audience goals
- Key user groups
- Demographic information
- User KPI’s
- Customer value proposition
DIJGTAL is an innovation-led strategic design and marketing agency with offices in Sydney, Vancouver and Los Angeles.
DIJGTAL creates meaningful experiences for some of the world’s leading brands with our signature approach to strategy, design, engagement and implementation.
They elevate the growth of a brand, product and customer experience through the implementation of a DIJGTAL strategy. Then, they build on early stage insights through robust qualitative and quantitative research methods, in order to understand the psychology of consumer behaviour.
Located in Berlin, Mimosa is a multidisciplinary digital marketing agency. It will be easy to develop, expand or refine your brand with the help of Mimosa’s well-planned branding strategies.
Besides, they offer an array of different types of services within the field of branding and web design in the form of art direction, web design and development, launch campaigns, events, and publicity.
Lounge Lizard is a full-service digital marketing agency with offices in Washington DC, New York and Los Angeles.
The agency’s branding services cover brand storytelling, visual identity & logo design, brand fingerprint, naming & taglines, and research & strategy.
Moreover, they call their branding team as “brandtenders” and their services as “signature cocktail”. If you want to explore their rich menu, have a chat with one of their brandtenders for your startup or small business.
KOTA is an award winning London-based branding agency. Their UK team employ cutting edge brand design and consultancy to create and evolve popular brands.
Their brand identities undergo a range of services, including brand proposition strategy, logo designs, typography and colour selection, strategy, tone of voice, imagery styling, textures and patterns, plus packaging and point of sale.
Branding is one of the most crucial aspects of any startups or small businesses. And KOTA is the expert in both the creative end goal and the strategic brand proposition piece behind it.
Blacksmith is a high-end branding agency for startups and small businesses. They use cutting-edge technology and an unrivaled work ethic to get concrete results for your business.
They set out to develop tasteful digital products by understanding everything they could about your brand and your target audience. They translate your brand objectives into results that can be effectively implemented.
By making realistic user experiences that have a positive impact, Blacksmith mixes distinctive visual identity (whether they build your brand standards or adopt them) with functional user journeys for experiences that delight, engage, and convert based on a deep grasp of your company’s personalities and broader value proposition.
The Branx is a boutique branding studio, based in Spain. They make ideas happen and transform them into market-ready initiatives with the help of an experienced team and collaborators in design, business, technology, and marketing.
The Branx’s ultimate goal is to gain a thorough grasp of your brand, your users, and your competitive environment to develop unique concepts that not only satisfy but also excite your users across all touchpoints.
The Branx build strategies, brands, and products because they are passionate about it and it is something they excel at. So Branx would like to lend a hand and transform your project into an adventure. You may examine the website of Branx as the best branding agency for startups.
AREA 17 is a digital agency with offices in New York and Paris, focusing on branding and digital product. Their professional team analyses the entire company profile for actionable innovations in brand, product, and technology.
They identify your startup’s or small business’s intent, explain your product and content, and align your business with the user’s experience through interactive workshops analysis and immersion.
Redonk Marketing is a Dallas-based digital agency. They can help your startup or small business create digital experiences that make customers smile. Happy customers are what makes a brand strong and grows the bottom line.
If you decide to hire them as your branding agency, the process will include brand planning, market & competitor research and brand identity design. Moreover, Redonk Marketing will strategize, design, develop and optimize within the branding strategy.
From branding to website design, Inovāt is a digital agency that helps brands tackle huge challenges.
Also, they consist of strategic analysts, information architects and UX interface designers. After getting to know your startup, they can help build it and take care of it along the way.
They simply express the branding process as building a treehouse with friends. In this manner, they can help you tell your story in an honest and effective way.
Bilberrry is digital innovation agency located in Seattle. They listen, learn, and understand before they start to build.
Moreover, they think technology needs to be informed by understanding your real-world challenges and expectations first. It is not very easy to find this kind of agency these days.
So you can trust Bilberrry as the branding agency of your business.
Hope this article has helped you to realize the importance of having a professional branding strategy for your startup or small business and to find a branding company appealing to your brand purposes. Don’t leave it to luck, but to the trusted startup branding agencies.
If you are interested in other articles regarding startups or small businesses, you can check our startup marketing category.