For startups and small businesses, it is significant and effective to work with a branding agency to build or refresh the brand.
If you want to survive in the market and impress your target audience at first glance, you need to make sure that you have a sustainable and reliable branding strategy. You wouldn’t want to leave it to luck.
Why would you need a branding agency? What do they do?
The brand identity is considered to be the core of your brand’s existence. It will contribute to your brand if you get support from an experienced agency. You will need a branding strategy when you are first launching your brand and also while refreshing your current identity, which is called rebranding.
More or less the branding strategy will include:
- Brand positioning
- Competitor analysis
- Your logo design
- The colors on any visual content
- The fonts on any textual content
- Brand messaging & tone of voice
- Content and distribution strategy
When these come together, they create your corporate identity.
Don’t underestimate the importance of these. Because you can lose a lot of audience if you just use one word wrong in your messaging or if you come up with the wrong color.
Let the digital agencies specializing in branding do the work for you. You might be considering the budget and time. However, it will worth waiting and spending some budget for.
What are the top branding agencies for startups and small businesses?
Here, we have compiled the top branding agencies for startups and small businesses:
- Blue Fountain Media
- Momentum Design Lab
- Major Tom
- Frank Digital
- 9th Wonder
- Redonk Marketing
- Lounge Lizard Worldwide
Headquartered in New York and with offices in Chicago and Seattle, Blue Fountain Media can be a perfect partner to create or refresh the brand of your startup or small business.
Because a true branding agency should be driven by research, naturally collaborative and result-oriented.
Their branding process includes gathering insights with a series of critical stakeholder interviews, competitor analysis, audience research, gathering insights and concept, putting the brand in words, visualizing your brand transformation and moving toward the future.
AI-driven digital agency Momentum Design Lab has offices in London, New York and San Francisco.
They can help your startup or small business to use innovation and human-centred design so as to create meaningful user experiences. This team first analyses what your customers/users need and where it overlaps with your business goals. Then, they will build roadmaps to engagement.
This is very important while creating or refreshing your brand. And Momentum Design Lab is very experienced in this.
Major Tom is a full-service digital agency with offices is New York, Toronto and Vancouver. A well-defined brand strategy will show you the tactics you need for success. So Major Tom is the perfect address for that.
Their process starts with an expansive review of your brand’s current status. Afterwards, they run a collaborative workshop with you and your stakeholders to define the organization’s goals. Then, target audience research and competitive analysis follow.
That way, your small business or startup will have accurate and effective brand visuals, personality, and messaging.
A west coast digital experience agency RNO1 can help you to create or refresh your brand and identity. They have offices in Los Angeles, San Francisco and Seattle. However, now we all have learnt that digital marketing can be done remotely too. So, don’t feel obliged to be close to their offices.
They will help you to create waves and stand out from the sea with your brand identity. And you will understand these metaphors better if you visit their website.
With offices in Melbourne and Sydney, Frank Digital can create or improve your brand identity. They say they have the heart of a small agency and brain of a big one.
Moreover, they are very human-centered and idealist. You will enjoy collaborating with them for your small business or startup.
KOTA is an award winning London-based branding agency. Their UK team employ cutting edge brand design and consultancy to create and evolve popular brands.
Their brand identities undergo a range of services, including brand proposition strategy, logo designs, typography and colour selection, strategy, tone of voice, imagery styling, textures and patterns, plus packaging and point of sale.
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Branding is one of the most crucial aspects of any startups or businesses. And KOTA is the expert in both the creative end goal and the strategic brand proposition piece behind it.
Located in Berlin, Mimosa is a multidisciplinary digital marketing agency. It will be easy to develop, expand or refine your brand with the help of Mimosa’s well-planned branding strategies.
Besides, they offer an array of different types of services within the field of branding and web design in the form of art direction, web design and development, launch campaigns, events, and publicity.
9thWonder is an ambitious, independent marketing agency with offices in Dallas, Denver, Houston, Los Angeles and New York. They will first aim to build your brand with a strong foundation. Be careful! They don’t call your buyer persona as “target”, but they prefer to say “people”.
Also, their branding strategy process includes setting brand positioning, brand purpose and values, naming and key messaging for your startup or small business.
Mobiteam is located in Berlin, with representatives in Rotterdam & Chisinau. Besides custom web design and development for their clients, they created 3 startups and made 2 exits to US and UK companies on their own. This shows why you can trust Mobiteam as your branding agency.
Apart from their experience in UI/UX design, web design & development, online marketing and SEO services, they can also help your startup or small business to stand out with branding strategies. And, their branding services include detailed logo design, visual and corporate identity.
With offices in Sydney, Vancouver, and Los Angeles, DIJGTAL is an innovation-led digital agency. If you spend a few minutes on their website, you will understand that they believe in innovation, change and transformation.
Their approach starts with discovering, which is followed by activation & engagement and design & delivery. DIJGTAL is one of the top branding agencies when it comes to growing your brand.
Advantix is one of the first digital agencies ever founded in Dallas. With their experience and know-how in digital marketing, they can be a reliable partner for your startup or small business.
They will talk with you to define what your brand and plans are, and create a branding strategy accordingly. So you will get a higher chance to increase your brand’s online reputation.
Moreover, they offer a free audit in case you would like to refresh your brand rather than building it from scratch.
Redonk Marketing is a Dallas-based digital agency. They can help your startup or small business to create digital experiences that make customers smile. Happy customers are what makes a brand strong and grows the bottom line.
If you decide to hire them as your branding agency, the process will include brand planning, market & competitor research and brand identity design. Moreover, they will strategize, design, develop and optimize within the branding strategy.
Lounge Lizard is a full-service digital marketing agency with offices in Washington DC, New York and Los Angeles.
Their branding service come with brand storytelling, visual identity & logo, brand fingerprint, naming & taglines, and research & strategy.
Moreover, they call their branding team as “brandtenders” and their services as “signature cocktail”. If you want to explore their menu more, you can talk to one of their brandtenders for your startup or small business.
Bilberrry is digital innovation agency located in Seattle. They listen, learn, and understand before they start to build.
Moreover, they think technology needs to be informed by understanding your real-world challenges and expectations first. It is not very easy to find this kind of agency these days.
So you can trust Bilberrry as the branding agency of your baby business.
Hope this article has helped you to realize the importance of having a professional branding strategy and to find a branding agency appealing to your brand purposes. Don’t leave it to luck, but to the trusted branding agencies.
If you are interested in other articles regarding startups or small businesses, you can check our startup marketing category.