whatsapp icon

BBC To Launch A New VR Studio

BBC has announced their new content studio, BBC VR Hub, dedicated to VR production.

The aim of the new studio will be exploring the impacts of VR on creating real audience and working closely with BBC program makers and digital associates for planning new VR projects.

Zillah Watson, who if the head of content commissioning at VR Hub commented:

Our research shows that for as long as the quantity of high-quality content remains low, and the experience remains cumbersome, mainstream audiences won’t use VR. That’s why we’re focussing on a small number of high impact pieces that have broad, mainstream appeal.

We want to excite audiences by creating the most enthralling experiences imaginable using the power of VR. So with every commission, we will target a specific set of audience needs and occasions, ensuring that each piece is compelling enough to make people want to put on a headset.

BBC has been releasing various VR experiences on Samsung Gear VR, Google Daydream, the Oculus Rift, and with this week’s launch of Home – A VR Spacewalk, the HTC Vive so far.

we-wait-bbc
We Wait, Oculus Rift

home-ar-vr-space-walk
Home – A VR Spacewalk,Oculus Rift & Steam

Since BBC known as the most trusted broadcast news brands in the world, and the company reaches a notably high number of people across UK in each day, it seems that BBC VR Hub can benefit from the size of the audience that BBC had already created.

As Watson also states in her blog post, this new VR content production studio can play a significant role in terms of bringing Virtual Reality into the mainstream.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Industry News

BBC Taster Will Showcase Experimental Digital Content

BBC launched BBC Taster to showcase a range of editorial and ...

news | Technology News

Google Adwords Expands To Include Targeting By Phone Number And Mailing Address

Google has extended their consumer-targeting skills in their AdWords business to ...

news | Technology News

Uber Took A Huge Step On Cyberattack That Exposed 57 Million People’s Data And Information

The ridesharing company Uber took steps to conceal the October 2016 ...

This website uses cookies so that we can provide you with the best user experience and deliver advertising messages and offers on the website that are relevant to you. To read more about the cookies we use and to change your settings, please see our privacy policy.