Backroom: Motive.co’s Revolutionary Approach to Ecommerce Analytics

Motive.co has launched Backroom: A revolutionary way for retailers and eCommerce agencies to intuitively engage with product analytics and search results without having to leave their online store.

The new feature overlays key analytics and actions onto product cards in the search results; a first of its kind innovation in eCommerce search. It also makes accessing analytics easy from any mobile device whether at home, the office, travelling or in a meeting.

How Does Backroom Work in Motive Commerce Search?

The first difference agencies and shop managers will notice is how they log in. To access Backroom, Motive Commerce Search customers log in directly from their shop’s search bar. Logging in directly from the search bar means shop managers can access key analytics from an environment that they’re already familiar with.

Once logged in, the shop appears as normal, but with a small widget displayed on the screen that allows you to turn the features of Backroom on or off in a single click.

With Backroom turned on, product searches can be made as normal, with the option to toggle analytics on or off. When toggled on, analytics are overlaid directly onto product cards allowing you to see Add to Carts, Stock for individual products and Product Clicks in real time at a glance.

Backroom also allows you to make a specific search within your store, see how the results are displayed, and reorder the search results by boosting and burying products right from the search layer without having to leave the shop.

Avoid Distorting Analytics with Internal Clicks

By logging into Backroom first, Motive Commerce Search bypasses a common problem that plagues other search providers: internal searches.

Internal searches are known to distort analytics and may cause shop managers to make decisions based on false data that has been distorted with their own clicks. Backroom allows shop managers to make searches and click on products just as a shopper would, but without them being counted in the shop’s analytics.

As most shop owners regularly browse their own store, this lets agencies and shop managers make more informed decisions about the analytics they receive and gives a clearer picture of the real behaviour of shoppers and their search patterns.
Stop paying for internal clicks and searches

Because other search providers have no way of distinguishing between internal and external searches, it’s not just analytics that are affected. Most search providers end up charging shop managers for their own searches.

With Backroom, Motive.co has continued to show its commitment to trust and transparency. Because internal searches are not counted, Motive Commerce Search customers are not charged for browsing and searching their own store.

A Unique Tool for Agencies

Backroom gives autonomy back to shop owners who are working with an agency. It gives them access to key analytics and features in an environment that they’re familiar with, allowing agencies to focus on managing other features that are available by logging in to the Motive Playboard.

In turn, this creates a more seamless workflow that allows shop managers to answer their own questions without having to involve the agency – saving time on both sides.

Backroom also makes it easy to check key analytics on the go from a mobile phone. It has been designed to be mobile friendly making it incredibly useful for shop owners who want to check analytics from the shop floor or while away from their desks.

As no other search provider currently offers a similar tool, Backroom is unique to Motive Commerce Search, and a key differentiator for agencies looking to give their customers a competitive edge.

10 Benefits of Using Backroom by Motive.co

About Motive.co

Motive.co is a leading provider of privacy-focused eCommerce search solutions, helping small and medium-sized businesses deliver exceptional online shopping experiences while prioritising customer privacy. The company is committed to supporting the growth and development of local commerce through initiatives like the Motive Grant Giveaway.