Yagmur Simsek

Yagmur Simsek is a Content Manager with four years’ experience in the marketing industry - has made her a coffee addict so far! She is currently writing about digital news, creative works and agency updates at DAN!

WORK | VR / AR Marketing

Lowe’s Is Using VR Technology Allowing Its Customers To Try Products In-Store Before They Buy

Lowe’s customers can now try products before they buy thanks to the company’s latest VR initiative, named Holoroom Test Drive.  Lowe’s, a major North American retailer of home improvement goods, and operates stores in the United States, Canada, and Mexico, has been planning to reveal a new VR experience to provide its customers a unique …

NEWS | Brand News

Hyundai Teamed Up With Amazon To Change The Way Of Car Buying Process With A Digital Showroom

Hyundai has just introduced a car buying experience which was designed to help car buyers save time and make their purchasing process much more pleasant on Amazon. With the Hyundai’s virtual showroom on Amazon, car enthusiasts will be able to compare different models, read reviews and learn the prices of the car they plan to …

NEWS | Brand News

Stabilo’s “Highlight The Remarkable” Campaign Keeps Taking Credits On Social Media

After winning in Print & Publishing category at the Cannes Lions International Festival of Creativity last month, Stabilo Boss’s “Highlight the Remarkable” campaign has gone viral on digital channels. Created by DDB Group Düsseldorf, the meaningful print campaign from Stabilo, the world’s largest manufacturer of highlighter pens, has received amazing reactions on social media as …

WORK | Digital Ad Campaigns

Apple’s New iPhone X Spot Invites You To Watch The “Memory” Challenge

Our lives are full of usernames and passwords. In order to keep our digital accounts in safe, we keep creating new passwords and updating the existing ones. The question is, are we confident enough to recall them without getting help from different tools such as notebooks, password management apps like 1Password etc? In the Apple‘s …

WORK | Digital Ad Campaigns

Let’s Keep Traveling Forward – Airbnb’s New Campaign Responding To President Trump’s Travel Ban

Airbnb has launched a new campaign fighting against Donald Trump’s travel ban after the U.S. Supreme Court upheld restrictions on people coming to America from Iran, Libya, North Korea, Syria, Venezuela, Somalia and Yemen. Produced by the California based production company Where the Buffalo Roam and developed in-house, Airbnb‘s new digital campaign highlights the importance …

NEWS | Brand News

Intel Celebrated LGBTQ Pride With Fantastic Drone Light Show

To show the company’s support for LGBTQ community and its employees, Intel celebrated Pride Month with 300 “Shooting Star” drones. The event took place on June 23 in Folsom, California airspace, which reminds us Intel’s previous show created for TIME’s first cover shot by drone a few weeks ago. Including symbolic illustrations of the Pride …

NEWS | Brand News

No Digital Distortion Mark – Dove’s New Tool Helping Women To Identify Reality

Dove has introduced its ‘No Digital Distortion Mark’ as a new goal to ensure beauty is a source of confidence. Starting July, Dove‘s Mark will run across all branded content with deodorant campaigns globally. The new tool will be integrated into Dove’s imaginary across print, digital and social by January 2, 2019. According to the …

WORK | Social Media Campaigns

“Dear Future Dads” – Dove Supports Paternity Leave For All Dads This Father’s Day

To support paternity leave for dads everywhere, Dove Men+Care has released a new global campaign named “Dear Future Dads” this Father’s Day. Highlighting the importance of equal time spent with children for both parents, Dove created a new film called “Dear Future Dads.” The campaign film features a group of dads who share advices and …

WORK | Digital Ad Campaigns

Budweiser Celebrates Its Deep Connection With Music And Uses Google Search To Show It

Budweiser has revealed a new campaign, Tagwords, inviting music and beer lovers to discover the brand’s worth-seeing history with music and amazing stars via Google search. Created by the Brazilian ad agency Africa, Budweiser‘s new OOH campaign is built around various word combinations that people are encouraged to search for. The creative use of search …

NEWS | Brand News

Gucci Has Announced Its Sustainability Platform – Gucci Equilibrium

Gucci has revealed its new online platform named Gucci Equilibrium; connecting people, planet and purpose while focusing on sustainability issues. Sharing the new platform as part of its 10-year sustainability plan, the luxury brand Gucci aims to update people during their progress with confirming the decisions made at Gucci are the best ones for people …

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