Top 5 Marketing Strategies for Beauty and Cosmetics Brands
The global beauty and cosmetics industry has grown tremendously over the years, and so has its marketing potential. Valued at an impressive $532 billion industry in 2019, it can seem intimidating to get your foot in the door of such …
Best Email Marketing Practices to Generate Leads
Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so. There are many new and innovative ways to market to your target audience, however, email marketing remains one of the …
The Ultimate Guide to Using Google Ads for Your Business
Whether you are looking to increase traffic to your website, improve your brand’s online presence, or grow inquiries about your products or services, Google Ads is a powerful tool that can accomplish all these goals plus more. Google ads are …
A Constructive Guide to Developing an AI-Based Marketing Strategy
Artificial intelligence is a top digital marketing trend in 2022; it has become mainstream across many different industries. Also known as AI, it has already made a huge difference in how brands interact with their audience. Artificial intelligence has been …
Top 8 Marketing Strategies for Your Fashion Brand
In industry, as saturated as fashion, it can seem difficult for newer brands to grow and compete against already established companies. While it may take some work, the fashion industry will never die so long as people need clothes and …
Understanding Colour Psychology in Marketing and Branding
The psychology of color is highly significant when it comes to marketing and branding. Colors influence how a consumer will view the personality and representation of the brand so it’s important to understand the colors that showcase your brand, to …
Your Guide to Launching a Successful E-commerce Business
The e-commerce business industry has grown dramatically over the last year! Due to COVID-19, many Brick-and-Mortar stores have closed, meanwhile, there are many e-commerce businesses that have done quite the opposite! Shopping online was once a convenience and a luxury, …
How to Plan the Perfect Holiday Marketing Campaign
Who is excited that the holidays are arriving? We sure are! If you sell products or services, it’s time to start preparing for your holiday campaign! If you haven’t already launched your holiday campaign, we have a full guide to …