Raven Benwait
E-Commerce Industry in 2022: Trends You Need to Know
Since the beginning of 2022, we have noticed many new trends that have taken over the e-commerce industry. As a result of the COVID-19 pandemic, consumers’ shopping behaviors have drastically changed, which allowed the e-commerce industry to blow up in …
The Strategy Behind Launching a Podcast for Your Brand
Attention business owners and influencers – there is no better time for you to launch your own podcast than now! Over the last few years, podcasts have been viewed as an audible form of blogging and are growing enormously in …
Everything You Need to Know for an Effective Social Media Strategy
Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to …
10 Must-Try Tips for Your TikTok to Perform Better
Are you tired of putting so much effort into your TikTok only for them to be shadow-banned or seen by only a handful of people? This social media platform that started in 2016 is all the buzz and has been …
Top 5 Marketing Strategies for Beauty and Cosmetics Brands
The global beauty and cosmetics industry has grown tremendously over the years, and so has its marketing potential. Valued at an impressive $532 billion industry in 2019, it can seem intimidating to get your foot in the door of such …
Brands Need to Be on Social Media in 2022 : Here Is Why
In this new digital age, more and more consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it’s important for businesses to stay up to …
Why Pinterest Is a Social Platform Worth Using for Your Business
While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities. However, Pinterest, an image sharing and discovery app, is home to over …
NFT’s Explained: Everything You Need to Know
This cultural phenomenon has taken the world by storm and many of us are still just as confused as you are. Being around since 2014, but making their way into mainstream media in 2021, NFTs have become all the buzz …
Best Email Marketing Practices to Generate Leads
Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so. There are many new and innovative ways to market to your target audience, however, email marketing remains one of the …
The Ultimate Guide to Using Google Ads for Your Business
Whether you are looking to increase traffic to your website, improve your brand’s online presence, or grow inquiries about your products or services, Google Ads is a powerful tool that can accomplish all these goals plus more. Google ads are …
A Constructive Guide to Developing an AI-Based Marketing Strategy
Artificial intelligence is a top digital marketing trend in 2022; it has become mainstream across many different industries. Also known as AI, it has already made a huge difference in how brands interact with their audience. Artificial intelligence has been …
Top 8 Marketing Strategies for Your Fashion Brand
In industry, as saturated as fashion, it can seem difficult for newer brands to grow and compete against already established companies. While it may take some work, the fashion industry will never die so long as people need clothes and …
