Dmytro Spilka
How Will Google's Project Mariner Redefine Usability and User Testing?
Following Google’s announcement about the highly anticipated Gemini 2.0 in early December, the world’s most popular search engine unveiled a plan for its first-ever artificial intelligent (AI) agent. Project Mariner is a research prototype built on Gemini 2.0 that is …
How to Perform a Content Gap Analysis: 7 Strategies for SEO Beginners
There are an estimated 3.5 billion searches on Google each day, making a content gap analysis a crucial process when looking to improve website visibility through organic search engine optimization (SEO) efforts. Search engines are constantly scouring the web to …
Voice Commerce with WooCommerce: 5 Ways To Adapt Your Store For Voice Search
In 2024, a whopping one in five online shoppers use voice search regularly. As we swap traditional Google searches for voice-activated devices like Alexa and Google Home, online sellers will soon have to adapt their content strategy to stay relevant …
Landing Page Psychology: 5 Ways To Leverage User Behaviour To Boost Conversions
Landing pages are the foundation of any digital marketing campaign. To boost desired conversions from landing pages, brands must understand and leverage the psychology behind user behaviour to adapt their design and copy accordingly. User behaviour is all the activities …
5 Ways Your Brand Can Be More Sustainable In 2024 And Beyond
50% of consumers said sustainability is one of their top four priorities when purchasing products or services, highlighting why your brand should drive towards a more sustainable future. Sustainability is about being able to exist and develop without compromising future …
Inclusive Social Media Content: How To Reach All Audiences
Inclusive social media content considers the diverse needs of all audiences, including users with different first languages, cultural backgrounds, dietary requirements, or disabilities such as sight loss. When creating social media posts, videos, captions, or stories, you must consider the …
Responsive Elegance: How To Optimise Your Email UX for a Mobile-First Audience
The era of the mobile consumer is upon us in 2024. As we adapt to a new generation of digital interaction, one of the most prominent strategies in need of rejuvenation is email marketing. Once designed to appear solely on …
