Asena Arica

Cruising between the following roles: advertiser, junior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a copywriter!

NEWS | Technology News

Volkswagen And Hyundai Team Up With Aurora To Build Self-Driving Cars

Hyundai and Volkswagen Group are making a push towards the autonomous vehicles, within the scope of Aurora Innovations. Aurora is known as the company that is started by former Google self-driving car program and Tesla alum, Chris Urmson. And these three companies today announced that Volkswagen Group and Hyundai are the first to partner with …

NEWS | Industry News

The National Gallery Of Art Has More Than 45,000 Artworks Digitally Archived

As seen Vincent van Gogh’s “Self-Portrait” above, a thousands of oil painting are freely available to be on display and downloadable in The National Gallery of Art’s digital archive. As we’re aware of the move from Guggenheim’s, art museums continue to digitize their archives, day-by-day it’s becoming more and more effortless to inform about famous …

WORK | Ads & Commercials

Adidas Is Calling All ‘Creators’ To Show Their Passion To Move Forward

At this time, the brand stars the ‘sports people’ who are the people obsessed with progress; as known as the Creators. In collaboration with 72andSunny, Adidas roll out a new campaign for those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done …

NEWS | Industry News

Apple Apologizes For Not Telling Customers iPhone Performance Cuts To Extend Battery

Apple apologized to its customers for slowing down iPhones with older batteries and decreased the price for battery replacements to $29. Users hit the mark this time. iPhone owners have believed that Apple artificially slows down older phones to drive new sales. Even as a symbol of frustration, some of them took action and filed …

WORK | Guerilla Marketing

Future Predictions Of The Next Year’s Business Fields And Their Current Examples From 2017

As 2017 shuts down and we’re making smooth evaluations of the year, we’re also looking ahead for the upcoming year.  Hopefully, we have some real information, on what is better to define valuable, eligible and sustainable. According to Adweek, 2018 will be the year of DTI, meaning data, technology and innovation. Therefore, we’re giving you …

NEWS | Technology News

Sephora Enriches Their Department Stores By Using Data And Digital Experiences

As we get closer to wrap 2017, we’re witnessing that brick-and-mortar businesses are rising by placing tech-savvy implementations, such as Sephora did in stores. Sephora has been highly focused on inventing new ways to reach tech-lover customers, so they collaborated with Pantone in their Color IQ project, using augmented reality and digital devices to scan …

WORK | Ads & Commercials

Best of Christmas 2017: The Most Festive Ads Of The Season Are Here

Like everyone, brands intended to brighten themselves at this time of the year and Christmas seems to be one of the biggest opportunities for this. On the other hand, Christmas is nearly the only time that brands can truly be creative and show their real identities to their audience. Some of them used it as …

WORK | Social Media Campaigns

Season’s Greetings By Ad Agencies – Creative Holiday Cards For 2017

Christmas ads took over the entire months of November and December, as its the season of the year, but so did holiday greetings When we investigated the advertising agencies that were creators behind all these masterpieces, Christmas ads, they also crafted their holiday messages with the most effective and fun concepts. From their point of …

WORK | Graphic Design

MINI Revamped Their Branding And Logo And It’s – More Minimal

MINI has revealed their new logo that will start appearing on the brand’s products from March 2018. German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen in the new logo, font and the visuals. MINI will also be taking care of …

WORK | Guerilla Marketing

In Collaboration With Google And BBH, Nike’s Hyper Courts Combine Digital And Physical

Nike, Google and BBH Singapore came together to create the world’s coolest and most technological basketball courts, inspired by the legendary basketball superstars. This is the second year of BBH Singapore, though we remember them from their Unlimited Stadium project. Hyper courts are illustrated by Arturo Torres, who creates superhero-themed illustrations of rappers and basketball …

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