Asena Arica

Social media platforms have become the cornerstone of almost every single fashion company’s marketing strategy. Smart businesses recognize just how prevalent social media is in the lives of their customer base. As brands pour money into the $8 billion influencer economy, unexpected strategies are proving successful and boosting the bottom line. There were 3.48B users …

One of the brands that achieve notable successes in digital marketing, Coca-Cola often creates the most splendid campaigns that take place on top of our minds. Coke is often associated with happiness and it’s a fact that in Mandarin, Coca-Cola means “Delicious Happiness”. Reflects directly into sentiments, the company’s builds the marketing strategy upon happiness as …

IKEA becomes the first retailer to let customers pay using time in the new ‘Buy With Your Time’ campaign. If you want to spend a little time with IKEA, the brand is offering customers discounts based on their Google Maps Timeline and the directions for arriving the stores which are a bit of outside the …

Released in 2016, a six-second, unskippable video ad that plays before a YouTube video is a YouTube bumper ad. Bumper ads are considered as YouTube’s six different advertising formats. Due to their shortness, they are powerful in creating brand awareness and reach. Bumper ads have given advertisers a creative way to increase brand awareness and …

Mercedes-Benz generates a big plan and plays its own original marketing strategy while creating amazing advertising campaigns all around the world. Mercedes Benz marketing strategy was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes …

Think global. Act local. Back in 1948, the first McDonalds Company was in San Bernardino, California. At this moment, McDonalds is the one of the world’s leading and most successful food service company with more than $40B sales from 30K franchise in global. However, this company didn’t grow quickly and reached where they are now …

Creativity for All is a colorful and hypnotic spot for anyone who wants to fulfill a great idea with a digital project. And Adobe is reminding folks, it has the tools to make it happen. The software company has debuted a new campaign timed to the 92nd annual Academy Awards, themed around democratizing creativity and …

The agenda for this year’s Digital City Expo has been released on the Digital City Festival website – giving attendees the opportunity to plan their visit to the landmark two-day event coming to Manchester Central Convention Complex on March 11th and 12th. More than 60 industry speakers from digital marketing, tech and beyond have already …

Created with Wieden + Kennedy, Sylvester Stallone and Chris Rock “rocked” the platform using the Groups feature. Chris Rock, alongside Sylvester Stallone brought a big rocket to Facebook’s Big Game spot. The platform’s first attempt into the Big Game promotes a feature that the company has yet to monetize: groups. Sylvester Stallone and Chris Rock …

Why should we focus on Instagram Story ads? Instagram has made an epic score of 1B users in global, and now one of the largest social media platforms online. It is also the ideal podium on which to market a variety of products and services if you are looking to expand your business, plus, you …