Asena Arica

Cruising between the following roles: advertiser, junior copywriter and editor. I’ve written copies for brands, and devised creative ideas for about 4 years. Enthusiastic about everything I do, writing is one of my biggest passions. Excited to work at DAN as a copywriter!

WORKS | Graphic Design

You Can Turn Your Doodles Into A Masterpiece With Google’s AutoDraw

We all are very fond of Google doodles aren’t we? And now, the company has an artificial intelligence program that can translate our drawings into art. Announced yesterday, Autodraw is a new web-based tool by Google that interprets quick sketches and replaces them with improved drawings. The artificial intelligence program seeks to recognize what you are …

WORKS | Guerilla Marketing

‘Burger Clan’ Is The Latest Food Delivery Service For Gamers

This is for you, gamers! Burger King has teamed up with Sony Playstation to deliver burgers during the game. The project is called #BurgerClan!  After the Pie Tops of Pizza Hut, this ‘fascinating food delivery’ is really certainly becoming a fast trend. Burger Clan is a delivery service within PS4 online games and it is …

WORKS | Mobile Apps

Adobe Unveils A Technology To Let You Take The Perfect Selfie Using AI

Adobe has used its own technology named Sensei which helps you edit your selfies for perfection through endless possibilities. At the annual Adobe MAX Conference last fall, the company debuted Sensei: a combination of AI and machine learning tools that can basically analyze an image before applying edits. To show how it works, the company released …

NEWS | Industry News

The Times Of London Focuses On Digital Publishing More Than Ever

The British newspaper is working to increase the mobile-app sales and managed to rise the percentage by 30% since this time last year. Known as one of the most rooted newspapers in the industry, The Times are making serious digital investments since two years, and according to the publisher, mobile customers are viewing three times as …

NEWS | Social Media News

Introducing Twitter Lite, The Faster Mobile App For Slower Networks

Have you ever imagined a platform that reinvents itself with a newer version which includes a faster, data friendly user experience? Welcome to Twitter Lite! Twitter announced Lite yesterday on the official blog, and described the new platform as ‘a new mobile experience which minimizes data usage, loads slower connections quickly and is resilient on …

WORKS | Ads & Commercials

Jack Kerouac Is Turning Renault Zoe Into An Author Via Artificial Intelligence

A new campaign for Renault Sweden creates a car called ZOE that writes Jack Kerouac’s fan fiction via artificial intelligence. Created by the Swedish agency Edelman Deportivo, the project is titled “Written by ZOE”. To demonstrate the 400 km range of the electric vehicle, Renault writes a chapter for the car to describe the story ‘on the …

WORKS | Ads & Commercials

The New Pepsi Ad Featuring Kendall Jenner Causes A Big Controversy

The Pepsi advert featuring Kendall Jenner has sparked a backlash online. Handing a can of soda to a police officer at a peace protest was maybe not the best idea. Pepsi tried to benefit from “Black Lives Matter” campaign using Kendall Jenner to hand a can of Pepsi to the police officer. The ad has been …

NEWS | Social Media News

Revealing The First Global Stories Campaign By Instagram

For the very first time, Instagram collaborated with Wieden + Kennedy Amsterdam to create a global campaign for the Stories platform. While expressing yourself is the most important thing nowadays, Instagram Stories try to inspire and excite their users’  with the new campaign. Stories are Everywhere aims to celebrate life’s highlights and all the casual, everyday moments in …

WORKS | Virtual Reality Marketing

Ted Baker Is Trying To Keep Up With Virtual Reality This Season

‘Keeping Up With the Bakers’ campaign contains a VR film, Instagram Stories and interactive windows for the shops. Looks like the British fashion company is all going digital this season! Ted Baker is really integrating digital in its business and is very successful. To promote its S/S ’17 collection, a shoppable film is released and …

WORKS | Guerilla Marketing

Pizza Hut’s Pie Tops Dedicated To March Madness Continue Making A Footprint In April

Pizza Hut’s bluetooth-engaged shoes called “Pie Tops” are probably one of the coolest ordering services ever made! One of the most famous restaurant chains, Pizza Hut unveiled a pair of Bluetooth-adapted basketball sneakers called ‘Pie Tops’ that order a pizza when you hit the button on the tongue of the shoe. The project was initially …