Burger King has given a grilling to Westminster politicians with a provocative bus placement this week.
Featured on the ad is a Whopper burger, which Burger King hopes can stoke appetites. For some, the ad may even remind them to vote come Thursday 12 December.
Delivered by BBH and PR’ed by Frank, the ad refers to infamous Brexit referendum bus poster. A new outdoor campaign running on bus sides for the fast feeder by BBH.
It makes explicit reference to the 2016 Brexit referendum campaign, when the Boris Johnson-backed “Vote Leave” campaign famously ran bus posters claiming that leaving the EU would save 350M pounds that could be spent on the NHS. The statistic has subsequently been proven to be untrue, although so far Johnson, now Prime Minister, has escaped being prosecuted for making the claim.
The campaign, which is running on a bus passing through Westminster, is already making waves on Twitter, where it’s been retweeted by the likes of political comedian Jonathan Pie. The idea for the stunt came from BBH creative team, Stu Royall and Phil Holbrook.
BBH Chief Creative Officer Ian Heartfield in a statement,
Another Whopper on the side of a bus. Must be an election. This is how advertising is meant to work.
This is how advertising is meant to work. Stuart Royall and Phil Holbrook came up with a killer idea, a brave client didn’t hesitate to approve it, we got it made and out onto the streets in next to no time, the nation started talking about it. Job done.
To be a success…people need to look at the stuff and say that only Burger King could have done that. It’s what makes me close that gap on the brands up there and it’s why we treat creativity as a competitive advantage.
In September, CMO at Burger King Fernando Machado explained how the brand is using creativity to stand out from competitors like McDonald’s and Subway.