Moreover, there are a few critical questions you should ask the email marketing agency you want to work with in Melbourne.

What services do you offer and how do you measure the results?

Top email marketing agencies in Melbourne provide a range of email marketing services such as email design and copywriting, campaign management, automation, and analytics to help brands create and execute effective email marketing strategies.

You can request a consultation or a proposal outlining the specific services that the agency provides. In addition, request that the agency show you examples of successful email campaigns they have executed for other companies and how they would would modify their services to match your unique requirements and goals. The email marketing company should also explain how they measure the performance of their email marketing campaigns in detail.

What experience do you have working with clients in my industry?

It is important to ask an email marketing agency about the clients they work with in your industry because experience and expertise in your industry can be a valuable asset when it comes to developing effective email marketing campaigns.

The email marketing company that has worked with clients in your industry is probably going to have a deeper understanding of your target audience and the best practises in eCommerce email marketing and b2b email marketing trends that apply to your industry, especially if you have an eCommerce brand or a b2b business.

You may get a sense of the performance of the email marketing agency and what their clients think of their services by reading reviews and case studies. Look for email marketing companies in Melbourne that have received good feedback and can provide case studies demonstrating their ability to provide results in your industry.

What are your pricing structure and payment terms?

Understanding the agency’s pricing structure upfront can help ensure you can afford their services and avoid any surprises. Inquire about their pricing for various email marketing services, as well as whether they offer any customisable solutions or packages to meet your specific requirements. It is also beneficial to understand the email marketing agency’s payment terms.