As the third most important source of both B2B and B2C marketing, email marketing is an important digital marketing category. If you wish to grow your brand and achieve your goal, relying on social media and PPC campaigns is not enough.
For business marketing, it’s by far the most popular form of communication. 86% of all professionals use it more than other platforms, according to a survey by HubSpot.
Of course, it’s not possible to know everything just by surveying your competitors. Blogs, for example, are a free and efficient way of being acquainted with email marketing trends.
Some blogs, logically, are versatile and suitable for all kinds of brand. Let’s go through the list of top 10 emails marketing blogs you should follow in 2020.
MailChimp is the market leader in email marketing. The team at MailChimp has been pretty successful in advising numerous brands across the world regarding the cheapest and best forms of marketing.
Aside from their very successful ESP, they are also running a blog. They believe that providing marketers with both the right tools and the right knowledge leads directly to marketing success.
They post regularly, so you can find out a lot in a short time period. A specialty of theirs is tips and advices on using tools and automating your emails marketing sector.
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A very popular email marketing blog, Campaign Monitor is also a software development brand. They mainly dabble in selling email marketing strategies and solutions to marketers and brand managers. In addition to their services, they run an excellent blog. It should definitely be on your reading list, mainly due to its vast array of useful content.
Campaign Monitor specializes in tips and tricks related to writing. The knowledge that you acquire from their blog and getting quality writing done from online writing services like UK Best Essays and Superior Papers can really do wonders to your marketing plans.
After all, marketing campaign is the backbone of your overall marketing strategy and you need expert writers for your research papers, product descriptions, emails, and much more.
You can ask a lot of brand managers around the world for advice on email marketing, and they’ll gladly recommend you VerticalResponse. In the world of email campaigns, they have proven to be some of the best and most valued advisers in the business.
To inform people about their ideas, goals, and programs, they have started an excellent blog. As one of the most popular marketing blogs around, you can find a lot about case studies and surveys related to email marketing.
There are even strategies and practices spread into three levels of experience – novice, inter-media and professional.
Email marketing is not a strategy reserved just for big brands and accomplished corporations. In fact, many small businesses have grown because of well-executed email campaigns.
Many marketers devote their time and funds into optimizing this sector, just because it’s free and achievable by anyone.
GetResponse is yet another excellent blog that has great articles on how to grow your small business using email marketing. Every piece of advice is tailor-made for limited budgets and challenging situations.
Creating the right email campaigns takes a lot of creativity, but patience as well. You can learn a lot about fusing these two qualities by reading the MailBakery blog.
They provide original solutions to businesses and entrepreneurs around the world, specializing in various forms of email content creations.
Unlike many other blogs, they have brought every word and detail down to a fine science.
The Marketo blog is one of the most acclaimed sources of knowledge about email marketing. Their team of writers focuses on both modern technologies, such as AI and ML, as well as utilizing psychology as a part of your strategy. It is because of this balance that they are so popular with marketers around the world.
In addition to the blog, they also provide automation services with comprehensive tutorials included. With 30 different categories, their website is a goldmine for all things related to email marketing. Write down and apply the tips you and improvement is imminent.
As important reaching the right customers is, so is creating the right email to use. Lots of blogs focus on just the tactical part of email marketing, but not on content design and creation. If you want to find out more about these areas of email campaigns, read the Email on Acid blog on a daily basis.
The blog that they run is the perfect addition to your targeting strategies. One area that Email on Acid can help you a lot with is testing your content. From A/B testing to different product trials, this blog will teach you how to pick the right content for your email marketing campaigns.
MarketingProfs specializes in educating marketers of all levels of experience. From beginner’s guides to comprehensive reviews of different tools, this blog has it all. If you’re only starting in the email marketing world, MarketingProfs will provide you with a straightforward entrance into all the important details and areas.
What’s particularly interesting about this blog is that articles aren’t the only thing that’s posted. They also post a lot of webinars, tutorials, as well as statistics you can use to back up your campaigns.
There is always something that will reinforce the strategies that you already employ.
One underrated benefit of email marketing blogs is the ability to gain valuable insights into how the industry functions.
The team at the Marketing Land blog specializes in bringing you the most important insights and information about the email marketing niche. With useful guides and explanations, they break down even the most complex strategies and make them understandable.
A common occurrence of theirs is to have esteemed marketing experts write guest blogs and write their own guides and marketing handbooks.
If you want to read them every day, subscribe to their mailing list. By doing so, you’ll never miss a new discovery, trend or anything else related to email marketing.
Another efficient approach to email marketing is to educate people on more than just successful examples.
The MailJet email marketing blog is a great example. Instead of pointing out how to succeed, they also give negative examples, imploring you to avoid making crucial mistakes.
In email marketing, it’s equally important to master strategies and to recognize the right decisions. At the end of every quarter, they have some special blog posts about any new trends or revelations within the industry.
It’s all you need to know about email marketing in one place. For both novices and seasoned pros, this is the key to maintaining a constant presence in the B2B marketing sphere.
Even though email marketing is about your own ideas, it is paramount that you always acquire new knowledge.
Following these email marketing blogs will aid you in improving your B2B marketing. Remember to stay ambitious, and be dynamic in your approach.
You can also get help from the best email marketing agencies in the USA to improve your ROI from newsletters.