Best SEO Agencies in Chicago
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Best SEO Agencies in Chicago

Discover leading SEO agencies in Chicago, mastering SEO audits, strategic planning, keyword research, content creation, on/off-page SEO, technical SEO, local SEO, link building, and competitor analysis for small businesses, startups, and e-commerce companies.
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  • 24 IT & Technology
  • 24 Finance
  • 20 Healthcare
  • 18 Food & Beverage
  • 14 Wellness & Fitness
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Verified SEO Agencies in Chicago
Explore the agencies in Chicago

Select a service type to discover the best digital marketing agencies!

DAN Member Agencies

Providing SEO Services in Chicago

VERIFIED AGENCIES

All seo agencies in Chicago have been vetted and verified against the following criteria:

  • Portfolio Quality
  • Reliable Services
  • Sectoral Expertise
  • Team Transparency

If you have any feedback regarding the agencies, please contact us.

  • 97-switch-digital-agency

    97 Switch

    We work with our clients to create the perfect balance between SEO and paid services.

  • ci_design_agency

    CI Design

    Your finish line is where we start. No matter what your goal is, we surround you with the creative and strategic support you need to get the win.

  • emplicit_digital_agency

    Emplicit

    Emplicit sees SEO as both an art and a science. Our long-term strategies blend content with technical aspects, relevant authority-building, and continual reporting and refining.

  • Aumcore Digital Agency

    We are a leading SEO agency based in New York that uses an advanced, data-driven, and #HealthySEO™ approach to provide sustainable search engine results.

  • Straight North

    Straight North is an Internet marketing agency specializing in SEO, PPC and responsive websites. We help firms increase sales leads and e-commerce revenue.

  • blacksmith_web_design_agency

    Blacksmith Agency

    Our time to shine! We iron out the designs and code your project. Think custom CMS implementation, mobile responsiveness, organic SEO, and too much coffee.

What is an SEO Company?

An SEO agency helps businesses boost their online visibility in search engine results from giants like Google, Bing, and Yahoo. These agencies tackle this through a variety of techniques: they might tweak the keywords and content on your website (that’s on-page optimization), get your name out through other websites and social platforms (off-page tactics), and make sure your website runs smoothly and quickly on any device (technical improvements).

What makes these agencies effective is their ability to really get into the heads of your target audience. They tailor your site’s content and design to match what your audience is searching for. This isn’t just about climbing to the top of search results—it’s about pulling in the right kind of traffic that actually converts into leads and sales.

SEO companies work with all sorts of businesses, from the newest startups to large international companies. They offer various service packages, which means they can plan a strategy that fits your budget and goals. Whether it’s polishing your website’s structure, making your content clearer, or helping you become more visible online, an SEO agency can be a crucial ally. This kind of partnership is all about giving your business the edge it needs to not just compete but stand out in today’s digital world.

 

 

How to choose the right SEO Agency in Chicago?

Choosing a reliable SEO agency in your area isn’t just about ticking boxes; it’s about finding a partner that clicks with your business and genuinely understands your goals. Here’s a practical approach to making a well-informed decision:

 

  1. Start with Why: Clearly define what you hope to achieve through SEO. Is it more foot traffic for your local store, better online sales, or perhaps a stronger community engagement on your site? Knowing exactly what you need will help you pinpoint an agency that specializes in those areas.
  2. Lean on Your Network: Chat with friends in the business community or peers who have tread this path before. Personal recommendations are gold and can lead you to reliable agencies that have proven their salt.
  3. Read Between the Lines: Dig into the reviews and testimonials of potential agencies. Don’t just skim the star ratings but read the stories behind them. Places like Google My Business and Yelp can offer unfiltered insights into what working with those agencies might be like.
  4. Real Results Matter: Ask for case studies or examples of past work, especially with businesses similar to yours. A credible agency will be proud to show off their successes and explain how they’ve helped others grow.
  5. Local Savvy is Key: Make sure the agency has a handle on the local market. If you’re a local shop, regional knowledge can be crucial. They should know what the locals are searching for and how they’re searching.
  6. Strategy that Makes Sense: Have a real conversation about their strategy. It shouldn’t sound like a secret recipe. A good partner will walk you through their methods in a way that’s clear and makes sense—even if you’re not a tech wizard.
  7. Clear Lines of Communication: Opt for an agency that values transparency. They should keep you in the loop with regular updates and straightforward reporting. You should never have to wonder what they’re up to or whether your investment is paying off.
  8. Fair Pricing: Finally, don’t forget about the budget. It’s okay to shop around and compare quotes. Just remember that the cheapest option might not give you the returns you’re hoping for. Think of it as looking for the best value rather than the lowest price.

 

Finding the right SEO agency is a bit like dating—you need to find someone who gets you, shares your vision, and genuinely wants to see you succeed. Take your time, trust your gut, and choose someone you feel comfortable partnering with for the long haul.

What Services do SEO Agencies in Chicago Offer?

SEO Audit & Strategy

SEO Audit & Strategy

In order to assess how well your website is optimised for search engines, your Chicago SEO agency should first do an SEO audit. Then, depending on the audit's results, they should create a thorough SEO strategy to achieve your company's goals.

on page seo

On-page SEO

On-page SEO is the practice of optimising all factors on the website itself that affect your search engine rankings. It consists of both front-end and back-end components that affect the content, pages, and architecture of the site.

Technical SEO

Technical SEO

Technical SEO is the process of optimising your website's and server's technical features so that search engines can properly crawl, index, and render your website. Technical SEO is challenging for many reasons, so make sure the SEO agency you work with in Chicago is knowledgeable about it.

Local SEO

Local SEO

Local SEO is the practice of optimizing your website for a specific local area to increase your local organic traffic. It helps customers to easily discover and contact local businesses when they need specific services and products.

SEO Content Creation

SEO Content Creation

Because content is the foundation of SEO, it is critical that your SEO company in Chicago can develop SEO-optimized content. You should question the precautions your SEO agency has taken in this regard, especially given the recent increase in the content produced by AI.

Link Building

Link Building

Link building is an Off-page SEO tactic that entails getting other websites to link to pages on your website in order to boost website rankings. Although there are dedicated link building companies, for security reasons we recommend that you get this service from a full-service SEO agency in Chicago.

SEO Agency Vetting Checklist

  • Pricing Structure
  • Industry Experience
  • Case Studies
  • Reporting & Tools
  • Link Building
  • Content & SEO Expertise
  • Technical SEO Expertise
  • Local SEO Expertise

How is SEO pricing structured? Is it standardized or customized based on specific optimization needs?

Search engine optimization pricing models vary significantly among providers, reflecting the diversity of service scopes and client goals. Many SEO companies offer a standardized retainer model, which is beneficial for clients looking to maintain a consistent budget while engaging in long-term optimization strategies. This model typically includes a set range of services provided on a monthly basis. Conversely, other agencies opt for a more flexible approach, offering customized pricing that adjusts based on the specific requirements and scale of a client's project. This can include varying levels of keyword research, content development, and backlinking efforts. Agencies that provide customized pricing often highlight their ability to tailor their strategies and resources to meet the unique challenges and objectives of each client, thereby aligning their execution with the client's strategic business outcomes.

Does the agency offer a free consultation so that clients can discuss their specific needs?

Most of the reliable SEO agencies are happy to set up a free consultation when you're considering their services. This is your chance to chat about what you're looking to achieve and see how they can help boost your site's visibility. It's also a perfect time to get a feel for their team and their approach. Just make sure to check with them first about the consultation being free—this way, there are no surprises later on!

Are there any additional fees that may not be included in the initial quote?

Yes, sometimes there are extra fees that aren’t included in the initial quote. It’s pretty common for additional costs to pop up for services like in-depth analytics, advanced tools, or extra content creation beyond what was first agreed upon. Always ask the agency to provide a detailed breakdown of what's included in the initial quote and what might be considered extra. This way, you can avoid any unexpected expenses down the line. It’s always better to know all the possible costs upfront!

What industries or niches does the SEO company expertise cover?

Hiring an agency in Chicago that specializes in your specific industry offers significant advantages. Such companies come equipped with tailored strategies that meet the unique SEO demands of different sectors. For example, competitive fields like e-commerce might need robust link-building, while industries like healthcare benefit from high-quality, informative content that builds trust. These agencies also understand the jargon and nuances of your industry, ensuring content is authentic and resonates with your audience. They're aware of regulatory requirements too, which is crucial in regulated sectors like finance and healthcare, helping you avoid potential legal issues. With their deep understanding of your market, specialized agencies can optimize your marketing funnel effectively, leading to quicker and more impactful results.

Are there SEO portfolios or case studies available from past projects?

Inquiring about industry-specific portfolios and case studies from prospective SEO agencies is essential when seeking optimization services. While most firms eagerly showcase past projects to demonstrate their expertise and track record, some may not prominently display this information. In such cases, don't hesitate to inquire directly. This ensures you have all the necessary insights to select the optimal company for your business objectives and niche.

What unique SEO challenges and solutions have arisen within particular sectors?

Understanding the unique optimization challenges and solutions encountered within specific sectors is invaluable. Different industries and niches present distinct obstacles, and SEO firms with sector-specific expertise offer tailored strategies to address them effectively. By inquiring about past experiences and solutions within particular sectors, you can gauge an agency's ability to adapt and innovate according to your business needs. Moreover, hiring a reliable agency experienced in your industry provides additional benefits. They understand the intricacies of your sector, allowing for more targeted and effective optimization strategies. This expertise also enables them to navigate industry-specific regulations and trends, ensuring compliance and maximizing results for your business.

Are there in-depth case studies showcasing past SEO strategies and their outcomes?

When reviewing a company, it's vital to examine detailed case studies that reveal both the strategies implemented and the outcomes achieved. These documents provide a transparent view into the agency's approach to enhancing search visibility and addressing complex ranking challenges. Look for evidence of innovative tactics like keyword optimization, content adjustment, and backlink strategies, which are critical for improving search engine results. Additionally, assess how the agency adapts to algorithm updates and navigates technical search engine optimization complexities. Such insights not only demonstrate the SEO marketing agency's expertise but also help you understand if their strategic approach aligns with your business goals. This evaluation is crucial for selecting a partner that can effectively manage your digital presence and drive meaningful traffic to your site.

How the strategies developed by the agency positively influenced client web traffic, rankings, and conversions?

To effectively gauge the success of an SEO agency's strategies, you should request concrete performance data from their previous campaigns. Ask specifically about the increase in web traffic, improvements in search engine rankings, and growth in conversion rates they have achieved for their clients. This data should provide a clear, quantifiable snapshot of their ability to enhance online visibility and drive business results. Moreover, look for metrics such as click-through rates (CTR) and the quality of backlinks, as these are also indicative of the sophistication and effectiveness of their practices. Understanding these impacts in detail is crucial for assessing whether the agency can deliver the same level of success to your business.

Are there case studies from the SEO agency relevant to specific niches or goals?

To accurately assess whether an SEO agency is well-suited to your specific needs, request case studies that correspond to your industry or targeted SEO goals. These niche-specific case studies provide clear evidence of the agency's familiarity with your sector's unique challenges and opportunities. They also demonstrate the agency's ability to tailor strategies for maximum impact, whether that's improving local search visibility, enhancing e-commerce conversions, or driving B2B engagements. Such detailed examples will help you determine if the agency has a proven track record of success in areas most relevant to your business objectives.

How frequently are SEO performance reports provided?

Organic search performance reports are typically provided once or twice a month, but this can vary based on specific needs or events. For instance, if there are significant changes in search engine algorithms or unexpected shifts in web traffic, additional reports might be generated. These reports usually detail key metrics such as keyword rankings, organic traffic volume, pageviews, and bounce rates. By tracking these indicators, you can gain insights into the effectiveness of your SEO strategy, identify areas for improvement, and make data-driven decisions to enhance your online presence. This consistent and detailed approach to reporting helps maintain transparency and ensures that you are always informed about how your SEO efforts are performing.

What are the main SEO tools, platforms, or software used?

Top SEO companies harness a variety of tools and software to ensure comprehensive management of SEO campaigns. These tools serve critical functions such as monitoring real-time keyword performance, conducting in-depth site audits, optimizing content through targeted keyword research, and tracking backlink quality and quantity. Their use facilitates detailed reporting and strategic planning, essential for refining organic search optimization efforts and achieving sustained results. Looker Studio: Utilized for customizing performance reporting and data visualization to provide clear insights into campaign performance. Google Search Console: Offers crucial data on search traffic and performance, helping to pinpoint issues and optimize website visibility in Google search results. Google Analytics: Tracks and reports website traffic, providing insights into user behavior and conversion tracking. SEMrush: A comprehensive tool for keyword research, competitor analysis, and SEO auditing, helping to craft strategic marketing campaigns. Ahrefs: Known for its powerful backlink analysis, Ahrefs also offers tools for SEO audits, keyword research, and competitor insights. Screaming Frog: A desktop program used primarily for crawling websites to audit and collect technical and on-page elements. Google Trends: Helps identify trending topics and keywords, useful for optimizing content strategies to align with current search interests. SERPstat: Offers a suite of features that include keyword research, competitor analysis, and backlink checking, useful for enhancing search engine visibility. DeepCrawl: A cloud-based crawler that analyzes large websites to uncover pitfalls and monitor technical health, aiding in maintaining optimal website performance.

Which platforms are utilized for project management and client communication?

Effective communication and project management are crucial for maintaining a smooth relationship between your company and an SEO agency. Utilizing compatible and efficient tools ensures that information flows seamlessly, tasks are managed effectively, and collaboration is streamlined—key components for a successful partnership. Asana: A versatile project management tool ideal for SEO projects, enabling the creation, tracking, and assignment of tasks, subtasks, and deadlines. It facilitates progress tracking and team communication. Trello: Uses a visual kanban board system to organize and monitor SEO project stages, offering a simple, drag-and-drop interface to manage task statuses and workflows. ClickUp: An all-in-one platform providing comprehensive solutions for task management, time tracking, direct communication, and document sharing, suitable for detailed project oversight. Monday.com: Known for its extensive customization options, including kanban boards and timelines, which help manage complex SEO project flows and integrate seamlessly with other tools. Teamwork: Tailored for client-centric operations, this tool features client portals, customizable reporting, and time tracking, enhancing client engagement and transparency. Slack: A widely used communication platform that supports file sharing, video calls, and organized discussions across various channels to keep teams and clients closely connected. Zoom: Offers robust video conferencing features such as screen sharing, session recording, and breakout rooms, ideal for detailed discussions and presentations with clients. Google Meet: Integrated with Google Workspace, this tool provides a reliable video conferencing option that’s seamlessly integrated with other Google services.

What techniques are employed for link building?

Link building remains a fundamental aspect of SEO. Reliable SEO companies naturally emphasize ethical, white-hat strategies to enhance website visibility and authority. These techniques adhere to industry standards, ensuring that the methods used do not only boost organic SERP rankings but also maintain the integrity of your brand. White-hat link building involves analyzing various off-page SEO elements of competitors, such as the number of referring domains, as well as the quality and quantity of backlinks, and domain ratings like DR (Domain Rating) or DA (Domain Authority). These insights guide the development of strategies that can effectively compete in your industry niche. Moreover, paying for links, which was once a common practice, is increasingly ineffective under current search engine optimization standards and can even penalize your site. Instead, top SEO agencies focus on securing natural PR links that are more beneficial over the long term. They achieve this by leveraging relationships with websites within the same or closely related niches, ensuring that the links are relevant and hold genuine value. This approach not only enhances your site’s authority but also drives quality traffic, significantly boosting your online presence.

How are the quality and relevance of backlinks ensured by the SEO agency?

Top SEO agencies ensure the quality and relevance of backlinks by choosing websites that are highly respected and closely related to your industry. They focus on securing links from authoritative sources that have high credibility and a direct connection to your content. This is important because such backlinks can significantly improve your website's visibility and ranking in search engine results.

Are there methods in place for monitoring and disavowing potentially harmful links?

SEO agencies implement robust systems to monitor your backlink profile continuously, identifying any potentially harmful links. These undesirable links can negatively impact your website's search engine ranking. To protect your site, these agencies use tools to flag such links and employ disavowing strategies, effectively telling search engines to ignore these harmful links. This process is critical for maintaining a healthy and effective backlink profile, ensuring that your brand's online reputation remains strong.

How does the SEO company audit and optimize website content for search engines?

Top-tier SEO agencies conduct comprehensive audits of your website's content to ensure it meets the criteria for quality and relevance. They assess how well your content aligns with user search intent, incorporating the appropriate keywords and topic clusters to enhance visibility. The optimization process also includes refining on-page SEO elements such as meta tags and headings, to improve both the user experience and the site's authority. This strategic approach ensures that your content not only attracts but also effectively engages and retains visitors.

Are there strategies for incorporating keywords without sacrificing content quality?

Yes, proficient SEO firms in Chicago employ strategies that ensure keywords are seamlessly integrated into content without compromising its quality. They focus on creating helpful, informative, and unique content that prioritizes the audience's needs first. By understanding search intent and analyzing SERP rankings, they tailor content that resonates with both the audience and search engines. This balance allows for effective keyword incorporation while maintaining the essence and readability of the content, enhancing both user engagement and search visibility.

How is the balance between user experience and SEO maintained?

Both user experience (UX) and SEO play a big role in your website's organic performance success. When talking with SEO agencies, ask them how they handle both areas. The right service provider will put a lot of effort into designing a site that's easy and enjoyable for visitors to use while also making sure it performs well in search engine rankings. In essence, they'll find the right mix so that users love your site, and search engines do too.

Does the agency conduct a technical SEO audit to identify crawl errors, indexation issues, and website structure problems?

Yes, conducting a technical SEO audit is a standard practice for identifying issues like crawl errors, indexation problems, and structural flaws in a website. During this audit, tools such as Google Search Console are used to monitor and evaluate how search engines interact with the site. The SEO agency checks the robots.txt file to ensure search engines can correctly access the website, and the sitemap to verify that all important pages are known and indexed. They also review the URL structure to make sure it is organized logically and enhances the site's navigability. Additionally, the audit includes an assessment of link equity to ensure that links within the site distribute value effectively across pages, which is crucial for optimal search engine ranking.

Does the agency have experiences with handling site migrations, domain changes, or large site overhauls from an SEO perspective?

Yes, it's important to check if an SEO agency has a solid track record in managing large-scale website changes such as site migrations, domain changes, or extensive overhauls. These transitions are crucial moments that can significantly impact a site's organic search performance. Agencies with extensive experience in this area are adept at implementing strategies that ensure a smooth transition while maintaining or even enhancing your site's SERP positioning. They focus on preserving SEO value by properly redirecting old URLs, maintaining the site structure, and ensuring all SEO elements are correctly transferred to the new setup. This expertise is vital for preventing potential drops in traffic and ensuring that the website continues to perform well in search rankings post-transition.

How is website speed optimization approached?

Website speed optimization is crucial not only for enhancing user satisfaction but also as a key ranking factor in search engines. Agencies that prioritize both user experience and SEO employ various strategies to ensure that websites load quickly. They typically optimize images, leverage browser caching, reduce server response times, and minimize the number of render-blocking JavaScript and CSS files. Additionally, they might implement advanced techniques like using Content Delivery Networks (CDNs) to distribute content more efficiently or switching to faster hosting solutions. These measures are aimed at reducing load times, which can significantly improve both the user's experience on the site and its search engine rankings.

Can the agency explain their process for claiming, verifying, and optimizing a GMB profile for maximum local visibility?

Hiring an SEO agency can significantly improve your Google My Business (GMB) profile, essential for maximizing local visibility. Their process typically involves three key steps: initially claiming and verifying the GMB listing to ensure accurate ownership, then updating the profile with precise business details and relevant images, and finally, actively managing customer interactions through reviews and regular posts. This strategy enhances local exposure, attracting more local customers.

Does the SEO agency create local content that targets specific geographic areas and user intent?

A proficient local SEO company should excel at crafting local content that not only targets specific geographic areas and aligns with local search intent but also integrates Google Maps and local citations effectively. This strategy includes using regional keywords, understanding customer behaviors, and addressing local issues or interests. Implementing Google Maps on your page and ensuring accurate citations are essential for enhancing visibility and authority, which in turn boosts local search rankings and drives more regional traffic.

Can the SEO company discuss strategies for optimizing your online presence to improve local search ranking for relevant terms?

A capable SEO agency should be able to detail strategies that optimize your online presence for improved local search rankings. This includes refining local SEO elements like your Google My Business profile, integrating Google Maps, and building local citations. They should also focus on creating geo-targeted content that resonates with local audiences and using relevant keywords. These efforts are designed to increase search engine organic visibility and engagement with local customers searching for related services or products in your area.

Free Listings

of SEO Firms in Chicago

  • PopArt-studio

    PopArt Studio

    PopArt Studio: Award-winning digital agency driving revenue with web design, development, graphic design & marketing expertise.

  • sw-development-services-agency

    SW Development Services

    A full-stack digital marketing helping businesses transform their online presence.

  • leadtooth-digital-agency

    Leadtooth

    Leadtooth is a web design, web development, SEO, graphic design, and marketing consulting company based out of Chicago’s Logan Square neighborhood.

  • Innovaxis-digital-agency

    Innovaxis Marketing

    B2B business owners and marketing leaders that want marketing to drive sustainable, double-digit revenue growth rely on Innovaxis.

  • simply_works_digital_agency

    Simply Works Agency

    Our team at Simply Works is small but mighty, and made up of folks that live and breathe creativity. We put in the hard work, so that your ideas, well, simply work.

  • tag-ad-digital-marketing-agency

    Tag Marketing

    We're like the Costco of marketing, great value for every buck. Let’s grow together, our family-run agency & your small-mid B2B/B2C. Success is here!

  • practice_tech_solutions_agency

    Practice Tech Solutions

    We deliver digital experiences to medical practices - from the mundane to the sophisticated business functions.

  • VisualFizz

    VisualFizz is a digital marketing agency who evokes emotion and action through Creative Branding campaigns.

  • solid-digital-agency

    Solid Digital

    Providing web solutions for organizations looking to improve their online value and discover Digital Growth!

  • be-found-online-digital-agency

    Be Found Online (BFO)

    A strategy-driven, people-focused digital marketing agency connecting brands and humans in innovative ways.

  • eBiz-universe-digital-agency

    eBizUniverse

    An award-winning Chicago digital marketing agency specializing in Social Media Management, Internet Marketing Chicago (SEO/SEM), & Digital Advertising.

  • content-rewired-digital-agency

    Content Rewired

    Content Rewired is a financial services content marketing agency that helps fintech connect and build relationships with its core audiences.

  • 20Twenty-design-digital-agency

    20Twenty Design

    We develop, create, and inspire business identities to establish meaningful connections between brands.

  • fanatically-digital-agency

    Fanatically Digital

    Fanatically Digital is a search engine marketing, social media advertising, website developing powerhouse.

  • hangar12-digital-agency

    Hangar12

    Consumer First® marketing and advertising that builds brand equity, loyalty and sales for brands like yours.

  • chicago-tech-solution-digital-agency

    Chicago Tech Solution

    We, as a reputed Digital Marketing Agency in Chicago are strongly footed in the field of digital marketing and web development.

  • i90-marketing-digital-agency

    i90 Marketing

    i90 Marketing is a Digital Marketing Agency specializing in marketing and promotion of companies in the Trucking and Logistics Industry.

  • forge-digital-marketing-agency

    Forge Digital Marketing

    Forge Digital Marketing Agency specializes in eCommerce marketing for direct to consumer brands including supplements, nutrition and CBD.

  • Confluence-Local-Marketing-digital-agency

    Confluence Local Marketing

    We started out with just one goal in mind: to help small and mid-sized businesses outperform their competitors online.

  • fintech_digital-agency

    Fintech Digital

    Innovative financial marketing programs to generate leads, retain customers and accelerate digital growth since 2016.

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