After 20 years, returning its manufacturing plant back to Germany, Adidas shared its first shoe made almost entirely by robots.
Late last week, Adidas revealed its first shoe model which was made specifically for London in their robot factory, called Speedfactory. Speedfactory’s robots will , later on, anufacture a series of Adidas Made For — AM4 which is designed for six of the world’s biggest cities.
The robot-centered operation is described as; athlete data-driven design, radical accelerated footwear production, open source co-creation and localized manufacturing. The first AM4 series is made for London, Paris, New York, Los Angeles, Shanghai and Tokyo.
Gerd Manz, Adidas’s Vice President of Technology Innovation told Wired that,
We thought, goddammit, we’re cooking in the same kitchen with the same ingredients as everybody else. All of our competitors have the same board with the same ten spices on it, and because we all go to the same suppliers and get the same catalogue, the only thing that changes is what we pick. So all the soups that come out of this kitchen taste the same, no matter what the brand.
The other robot factory of the company will also open shortly in Atlanta which will put robots into action and is expected to create 160 human- jobs when opened. If the plan will reach its sustainability, Adidas states that the robot-staffed plants will produce a million pairs per year.
It is also stated that the sneakers will come out in 2018.
Technology and futuristic approaches in the fashion industry are quite often mashed up these days. To follow the amazing project, check out social media with the hashtags #SPEEDFACTORY and #HereToCreate.