From Startup to Award-Winner: How SAGE Marketing Propelled Kipp to Fintech Success
Kipp, a young FinTech startup founded in 2021, saw a critical gap in the payment processing landscape. Banks were declining transactions unnecessarily due to a lack of information, leading to lost revenue for both merchants and issuers. Kipp’s innovative solution aims to bridge this gap by providing a win-win for all parties involved.
Goals
While having a strong solution, Kipp needed to build its marketing infrastructure and start gaining recognition to achieve its ambitious goals:
Market Education: As Kipp brings disruption both to the card issuers and the merchants, there’s a need to teach the market what the solution is all about and why it will improve their bottom line.
Market Awareness: Establish Kipp as a prominent player in the competitive FinTech landscape, particularly among key decision-makers at banks and merchants.
Lead Generation: Generate a pipeline of qualified leads from both banks and merchants interested in implementing Kipp’s solution.
Industry Recognition: Position Kipp as a thought leader within the FinTech industry, fostering trust and credibility for their solution.
Build market awareness and education: Position Kipp as a leading FinTech solution, educating the market on the value proposition and generating qualified leads.
Establish industry leadership: Foster trust and credibility through thought leadership, positioning Kipp as a prominent player in the FinTech landscape.
Challenge
Struggling to cut through the FinTech noise with a limited team and budget, Kipp needed a way to educate both banks and merchants about their solution’s benefits. They craved brand awareness and impactful marketing, all while keeping a tight grip on resources.
Solution
To conquer these challenges, SAGE Marketing stepped in as Kipp’s in-house hands-on marketing partner, crafting and implementing a multi-layered strategy:
Building the Foundation: We started by crafting clear messaging, developing a new website resonating with the target audience, and social media, and laying the groundwork for a strong brand identity.
Targeted Visibility: We connected Kipp with relevant industry organizations and publications. While physical booths were limited, we maximized our online presence at major FinTech conferences and associations.
Lead Generation: We created interactive tools like calculators for both merchants and issuers, along with explainer animations, to educate the target audience. Special prize campaigns at trade shows generate quality leads as well.
Industry Recognition: We positioned Kipp as a thought leader through targeted PR efforts, securing interviews for CEO Chanan Lavi in various media outlets.
Award Recognition: Believing in Kipp’s potential, SAGE submitted them for industry awards, resulting in three wins and one finalist position.
Our Role
SAGE Marketing’s strategic approach, combined with Kipp’s cutting-edge innovation, transformed an unknown startup into a rising star in the FinTech industry within just a year and a half of dedicated work.
- Kipp secured an additional investment a year after starting the marketing activities.
- The marketing effort boosted Kipp’s brand awareness by 10x among target audiences in both banks and merchants.
- SAGE’s targeted campaigns fueled a 10x growth in Kipp’s LinkedIn followers within just one year.
- Kipp’s solution secured recognition through 3 major FinTech awards.
Results
- Kipp’s solution is now recognized by both banks and merchants in the FinTech market, which is proven by quality website traffic.
- Kipp has secured paying customers, including industry giants like Adobe, eTraveli, Isracard, and Mastercard.
- The company’s innovative approach and vision have been acknowledged through multiple industry awards.
About SAGE Marketing
SAGE Marketing, a top global agency, empowers B2B Tech firms to achieve marketing objectives and accelerate growth. We offer CMO-as-a-Service, encompassing strategic planning, branding, digital marketing, content.
