A Digital Strategy for Launch with Otopia & Emote
Otopia Wellness offers plant-based products with powerful benefits to keep women healthy, sexy and glowing. Emote Digital helped them with their O so exciting launch and beyond!
Otopia was launching their new business and recruited Emote Digital to play a big hand in shaping their brand, developing their website, producing their collateral and getting ready to go digital. Emote Digital knew they’d benefit from an outside perspective on how to make the most of their activation. This is why a comprehensive brand and website audit was initially required to help them understand how to launch their brand and highlight existing pain points that required fixing prior to going live with their product. This all came from a team of expert perspectives — let’s take a look.
Launch Loud and Proud
Otopia knew their social media game had to be strong. Emote Digital created a campaign prior to launch to ensure they were targeting relevant leads with impressive ad design and copy. They wanted to make a splash.
Since working with Emote Digital they’ve seen a 37.6% MoM increase in landing page views (LPV) across all brand awareness ads with a cost per LPV of $1.42 as well as a 66.7% improvement in reach across all ads. This means they’ve helped Otopia not only get in front of more people but also visiting their website.
One of the major deliverables for Otopia was their Brand Story to guide all of their communications across social, the web, and more. It included critical key messaging so they were armed with not only the most important selling points of their brand but also how to communicate them. What did that mean for Otopia? The language that’s informative, empowering, and just a little bit cheeky.
Website Wonder
Emote Digital also delivered a comprehensive website audit to highlight existing pain points on their website and make recommendations. Based on this audit, they implemented updates to the website’s UX, refreshed imagery to be more in line with their personality, and added life to their copy.
The changes Emote Digital made that came out of their UX audit helped improve their conversion rate so that the ad traffic Emote Digital drove to the website would actually convert. They helped elevate the entire customer journey from capturing interest to converting.
Blog About It
Blog posts are incredible content engines. They produce a lot of content to establish your brand’s tone of voice and key messaging, which is what Emote Digital did for Otopia.
They’re also a powerful SEO tool to help rank for target keywords and add more indexed pages to your website. Otopia trusted Emote Digital to write blog posts that were informative, engaging, and SEO rich.
The result is an all-encompassing digital strategy for an exciting start-up to take on a competitive industry. And the client couldn’t be happier with it.
Owner, Otopia Wellness said:
Wow! We all love it. So cleverly written and just love the overall vibe.
About Emote Digital
Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify, and digital marketing services.
