Twitter’s latest attempt is to help users reach more popular and relevant tweets on the whole platform, but it is currently limited to sports for now.
The new feature, “Happening Now” is introduced as a tool for the users to keep up with their interests more frequently. At the top of a user’s timeline, they’ll see a “Happening Now” label that’ll show the sports games and hot topics Twitter thinks that the user might be interested in, then the label will take the user to the tweets people have tweeted about the relevant topic.
Each event will have a little arrow at the top right corner. With a tap, Twitter allows you to select the option you are interested in or to hide it from your timeline. This new feature is like the other recent Twitter additions including expanded tweet limits and an upcoming bookmarking function.
Here’s the official announcement from the company:
Feel the roar of the crowd, no matter where you are.
— Twitter (@Twitter) October 10, 2017
Frequent Twitter users may think that this new feature is very similar to the “Moments”, which is now put under the Trending section in Search. The purpose is to make the platform more custom-based and the ‘latest information center’ at the same time.
Twitter promises that “Happening Now” will soon expand to other topics which will include breaking news, events, entertainment updates, and more.