Mercedes-Benz’s GLA Car Builder on Instagram takes you on a guided journey to explore and customise your new car.

Mercedes-Benz Car Builder created by agency Razorfish, takes advantage of Instagram’s linking capability. The builder uses hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof and grill of your potential new Mercedes-Benz.

When you’re taken to the end product you just created, get ready to like and share on Instagram!

You may explore the campaign at Mercedes-Benz’s GLA Instagram page: @gla_build_your_own (Use instagram mobile app)