Top Amazon Marketing Agencies to Increase Your Sales in 2022
Amazon is the center of B2C e-commerce around the world. The rank of your product in one of the popular searches on Amazon is the difference between becoming rich or getting bankrupted. Therefore, if you believe your product has high potential, the best Amazon marketing agencies can really help you grow your business.
Let’s start with a few stats about Amazon.
- Net sales of Amazon in 2020 are close to 386bn USD.
- 57% of Amazon customers selected product reviews as the most important factor driving them to purchase decisions.
- 200 million households have Amazon Prime subscriptions worldwide.
How to Choose the Right Amazon Marketing and Advertising Agency for Your Business?
We explained what you could expect from an Amazon marketing and advertising agency. You can get both of these services together, or maybe you just need to get support for your ads. If you believe your product performs well and you wish to increase sales with Amazon Marketing Services, you should vigilantly check the Amazon ad agency’s portfolios to find the previous PPC achievements.
Amazon is not the only e-commerce platform. So, maybe an agency that has experience in many different e-commerce platforms can provide you an advantage with their versatility.
If you are not familiar with the e-commerce industry, it’s better to contact a full-service Amazon marketing agency first. Then you can understand your needs better, and you can give a more accurate decision
Best Amazon Marketing & PPC Agencies
- Major Tom
- First Page Digital
- AVX Digital
- Search + Gather
- CSI Media
- Venture Forge
As a preferred branding provider to help fuel Amazon Global brands, RNO1 partnered with the Amazon Solution Provider Network as an Amazon marketing agency.
RNO1 believes that eCommerce is all about experience and they craft and co-create experiences that are both purposeful and equally profitable. Building a digital brand through eCommerce channels helps businesses expand and profit and right at this point RNO1 comes to your assistance with their services including but not limited to:
- Digital Strategy
- Design Direction
- Industry & Consumer Research
- eCommerce Platforms
- Rapid Prototyping
- Digital Guidelines
Major Tom combines top-level strategy you’d find at an established consultancy with the implementation and technological capabilities you’d find at a leading agency. They humanize modern marketing, cutting through the noise to bring clarity to their clients
Major Tom’s team has excellent know-how about marketing in e-commerce platforms. With offices in New York, Vancouver, and Toronto, the agency is ready to help you increase your sales on Amazon. They are one of the best digital agencies in Toronto.
Since 1999, Hallam, as a digital marketing agency, has been blending strategic thinking, creativity and technical expertise to deliver integrated digital marketing campaigns that provide the only result that matters: business success.
If you want to boost your performance on Amazon with a tailored marketing campaign, Hallam might be the best Amazon marketing agency for you. They have unique expertise in this rapidly growing platform, which is still in its early stages of acceptance by many marketers.
They’ll start by getting to know you and your company so they can create an Amazon ad campaign that meets your goals. They’ll help you raise your conversion rates by optimizing your feed and following best practices for product detail pages, and then they’ll work hard to find new ways for your account to grow and thrive. They’ll make sure your Amazon ad campaign is ready to go and help your campaigns fly, whether it’s through organic optimization or sponsored listing management.
First Page Digital
First Page Digital has years of experience doing digital marketing and Amazon SEO. They want to work with you to help optimize your products so you can increase your sales.
As of 2021, more people use Amazon than Google when making purchasing decisions.
This means if you are an Amazon retailer you NEED to be optimizing your products for Amazon’s algorithm. Which is exactly why you need an experienced Amazon marketing agency such as First Page Digital.
Founded in 2001, AVX Digital a solutions-oriented digital marketing and consultancy firm located in Dallas, TX.
Brands can use keyword bidding to gain greater visibility in search engine result pages (SERPs) and placement bidding on product pages throughout the Amazon marketplace.
AVX Digital has a proven track record of taking brands, small and large, to the next level using Amazon’s platform to scale! The team at AVX carefully curates your Amazon store based on extensive research, planning, and eCommerce experience.
Search + Gather is a digital marketing agency situated in Toronto that specializes in assisting businesses in their growth. They’re passionate about what they do, establishing tough goals for their clients and never resting until they’ve figured out a method that works. They put their years of experience and work until their clients get the results they aimed for.
As an experienced PPC marketing agency, Search+Gather knows that any e-commerce client’s advertising strategy must include Amazon marketing. So they make sure your product appears first and foremost in any relevant search result or product page, allowing you to sell more units than you ever anticipated. It’s critical to use the relevant keywords to ensure that your product is seen by the right people, resulting in more sales.
If you want to take your business to the next level and get good results in the most effective way, you can take a look at the agency’s remarkable works on their website.
CSI Media is an award-winning digital agency based in the UK which delivers world-class solutions tailored to meet your requirements.
The Drum Recommended Agency, which has been recognized as a Leading Design & Creative Agency, can help you increase your ROI in Amazon. They can build an integrated campaign which involves the incorporation of multiple marketing techniques.
Venture Forge offers a full strategic service helping you to understand what opportunity Amazon presents, what role it can play in your business, and exactly how to implement it. London-based agency’s service here covers all aspects of ongoing Amazon management from listing creation, ranking optimization, conversion optimization, reviews, advertising, and stock management for Amazon Prime. All with one thing in mind – sales generation.
Benefits of Working With an Amazon Marketing Agency
We want to divide Amazon marketing efforts to two sections. First, we will analyze how you can get benefit from agencies without using advertisements. Then we will focus on the pay-per-click ads of Amazon.
Get More Leads to Your Product Page
Amazon is a search engine, where you compete with other businesses to get higher rankings. It’s a straightforward game: If you rank higher, you can get more clicks. Unfortunately, it’s much harder than writing this sentence.
Amazon marketing agencies can help you target the right keywords and optimize your product page copy to get higher rankings. It’s not so different than creating an SEO strategy for Google.
Maybe your product photo isn’t catchy enough. An experienced agency can guide you on how to make your product photo better than your competitors.
Convert Leads to Customers
Conversion rate is the most crucial metric from your product page. Even if you get leads to your product page, if you can’t convert them, you have no business.
Your product page is the last step before the prospect becomes a customer, but if you’re not selling a very cheap product, nobody gives their decision very quickly. They will read your copy, check the product photos, and browse the customer reviews. Amazon marketing agencies can provide you the game-changer insights about your page, and they can make it better.
Manage Reviews of your Customers
It’s more about the product than the marketing, but of course, there are some tips to receive better reviews, and these reviews will help you with both bullet points above.Review management is a critical area for your Amazon marketing strategy.
Reviews influence purchase decisions. So that 57% of Amazon customer
s stated product reviews as the most important factor of their purchase decisions. It’s definitely crucial for your rankings too. Did you ever see a product with terrible reviews at the top? Therefore, you should take the reviews very seriously, although the management process is a really time-consuming task which you can outsource to an Amazon marketing agency.
Don’t underestimate reviews. If you can’t respond to customer reviews on time, you should think to get help for it.
What to expect from Amazon Ad Agencies?
If you pay less than you spend for your product, you have a profitable business, so if you can optimize your paid Amazon marketing strategy with an experienced agency, you have an excellent chance to increase your ROI.
According to the research about Amazon ads, the average CPC on Amazon PPC ads is $0.97. With your Amazon advertising agency, your target will be to make your CPC lower. However, the product type affects this metric, it’s helpful to remember the average.
Okay, but what should be your conversion rate after these clicks? (Conversion rate means converted sales percentage of your clicks on your ads.) The average is 9.47%. So every 90 out of 100 users who click ads don’t buy the product. We already explained potential unpaid efforts for Amazon and doing them right affects the conversion rate. If you make your conversion rate higher than 10%, it’s precious for your business.
There is a wide range of services when it comes to Amazon marketing. You should carefully define your needs. Choosing the right Amazon marketing agency which can cover your requirements will help you to boost your profit.