Vivian Agency

Vivian Agency, a female-founded affiliate marketing agency, has been named a Silver Agency Partner by Impact, one of the world’s leading partnership management platforms. The recognition marks a significant milestone for an agency that has quietly built one of the more distinctive track records in the affiliate marketing space.

The announcement comes as Vivian Agency crosses several operational benchmarks: more than 80 affiliate programs launched, over $15 million in client revenue generated, and a global network of more than 10,000 affiliates and influencers built across international markets. The Impact partnership formalizes what the agency has been building toward — verified, platform-level credibility to match its results.

What Impact Silver Agency Partner Status Actually Means

Impact is one of the most widely used partnership management platforms in the world. Brands use it to track, manage, and scale their relationships with publishers, creators, and affiliate marketing partners — consolidating commission tracking, contract management, and performance analytics into a single platform.

Silver Agency Partner status is not a self-reported designation. Impact awards this to agencies that show high platform proficiency, a consistent standard of work across client programs, and a meaningful volume of client activity managed through the platform. For an affiliate marketing agency, it functions as a third-party validation of both technical capability and operational quality.

Vivian Agency and Impact are already collaborating directly on shared accounts, and a joint webinar is in development, bringing both teams together to advise brand marketers and affiliate professionals on how to structure and scale partnership programs effectively.

“We did not go after a partnership with Impact because it looks good on paper. We did it because our clients deserve the best tools, and Impact is one of them. Working together with Impact’s team gives us a better way to serve the brands we work with. We are already seeing what that looks like in practice, and it is working.” — Enelin Toneva, Founder, Vivian Agency

Why Platform Credentials Matter in Affiliate Marketing Right Now

The affiliate marketing industry is at an inflection point. US affiliate marketing spend is projected to reach $13 billion in 2026, nearly doubling from $6.8 billion in 2019, according to Statista. As the channel grows, so does the complexity of managing it well — and so does the risk of partnering with agencies that lack the platform depth to execute at a high standard.

According to Forrester research, affiliate-acquired customers have a 21% higher average order value and stronger long-term retention than those acquired through other paid channels. That outcome, however, is contingent on program quality — the right commission structure, the right partner mix, and the right tracking infrastructure. Platform credentials, such as Impact Silver Agency Partner status, are among the clearest signals that an agency has the capability to deliver on those fundamentals.

For brands evaluating affiliate marketing agencies in 2026, the gap between a verified, platform-certified partner and a generalist agency operating without that infrastructure tends to show up directly in program performance—and in time-to-revenue.

A Track Record Built Across Global Markets

Vivian Agency’s growth has not been built on credentials alone. Its portfolio spans industries and geographies, with a track record of results that predate any formal platform recognition.

Past clients include SafetyWing, the global insurance platform for remote workers and digital nomads, where the agency delivered 20% month-over-month growth in year one and currently supports $350,000 in monthly affiliate-driven sales. Click & Grow, the smart indoor gardening brand, saw the agency onboard more than 200 affiliates in six months and generated over $20,000 in sales in that same window.

These results reflect a methodology the agency applies consistently across programmes: a strategy-first setup phase that defines commission structures, platform selection, and partner profiles before any recruitment begins; a structured recruitment and onboarding phase that draws on its global network of 10,000+ affiliates and influencers; and an ongoing optimisation phase that monitors conversion rates, earnings per click, active affiliate rate, and reversal rates to adjust the programme as it scales.

How the Agency Is Built Differently

Vivian Agency was founded by women and operates with a women-only, fully remote international team — a structural choice that shapes both its culture and its approach to client relationships. The agency holds AWIN certification, was previously certified by ShareASale, and maintains a close partnership with a leading affiliate app for Shopify stores.

In addition to the Impact Silver Agency Partner status, these credentials make Vivian Agency one of the more thoroughly verified affiliate marketing agencies in the market. The combination of platform depth across multiple industry-standard tools, a global creator network, and a documented revenue track record is relatively uncommon at the agency’s scale.

Amazon Creator Connections: A Growing Service Line

Alongside the Impact partnership, Vivian Agency has been quietly building a service around Amazon Creator Connections — a program that allows brands inside Amazon to work with content creators on a pure performance basis, paying only when creator content drives a confirmed sale.

The agency moved into this space early, before most affiliate marketing agencies had identified it as a strategic priority. Early results are tracking positively: brands that have signed on are seeing measurable sales activity from creator content, and month-over-month growth in brand inquiries about the service continues to accelerate. The agency’s existing creator network gives it a meaningful recruitment advantage when building out Amazon-specific campaigns.

What This Signals for the Year Ahead

The Impact Silver Agency Partner status is both a milestone and a marker of direction. It reflects where Vivian Agency has been — building verified expertise across the platforms that matter most to its clients — and where it is heading: deeper platform integration, more diversified service offerings, and a growing role in the creator economy alongside traditional affiliate program management.

For brands that want an affiliate marketing agency with a demonstrable track record, verified platform credentials, and a team built to work across borders and categories, Vivian Agency is increasingly part of that conversation.

About Vivian Agency

Vivian Agency is a female-founded, women-only agency with a fully remote, international team. The agency has launched and scaled more than 100 affiliate programs, helped clients generate over $15 million in revenue, and built partnerships with more than 10,000 affiliates and influencers worldwide. Vivian Agency holds AWIN and ShareASale certification, Silver Agency Partner status with Impact, and a close partnership with a leading Shopify affiliate platform.