Vivian Agency

Vivian Agency has launched a dedicated Amazon Creator Connections management offering for brands looking to increase creator participation, generate conversion-focused content and drive measurable Amazon sales.

The offering builds on the agency’s experience managing Amazon creator initiatives for brands including global pool-maintenance company Kokido and US baby-care brand Sposie. These campaigns demonstrated the role that active creator recruitment, structured campaign management and continuous performance analysis can play in turning Amazon Creator Connections into a more consistent commercial channel.

Through the new offering, Vivian Agency will manage Creator Connections campaigns from initial strategy and setup through creator recruitment, vetting, coordination, reporting and optimization.

The launch responds to a challenge facing brands using Creator Connections: creating a campaign within Amazon does not automatically produce a reliable pipeline of relevant creators or guarantee that participating creators will consistently promote the selected products.

Vivian Agency addresses this gap by combining the infrastructure available through Creator Connections with proactive, off-platform creator recruitment and relationship management.

What Is Amazon Creator Connections?

Amazon Creator Connections is a marketplace that connects brands selling on Amazon with eligible content creators and publishers.

Brands can create campaigns around selected products and offer creators additional commissions for qualifying sales generated through their content. These bonus commissions are offered on top of the standard commissions creators may already receive through Amazon’s affiliate ecosystem.

The model allows brands to define which products they would like creators to promote, establish campaign objectives and provide information that creators can use when deciding whether to participate.

Creators can then develop content around those products through their Amazon storefronts, websites, social-media accounts and other eligible channels.

The performance-based structure can help brands connect creator investment more closely to sales. However, the platform itself does not replace the work required to identify suitable creators, communicate campaign expectations, coordinate product samples, review creator quality and maintain participation over time.

This is the operational gap Vivian Agency’s new offering is designed to fill.

A More Active Approach to Amazon Creator Connections Management

Vivian Agency’s approach begins before creators join a campaign.

The team reviews the brand’s Amazon store, product catalogue, customer profile, margins, previous promotional activity and commercial goals. This assessment is used to determine which products should be prioritized and how the campaign should be positioned to prospective creators.

The agency then develops a targeted recruitment strategy based on the brand’s product category and intended audience.

Rather than relying exclusively on creators who independently discover the campaign, Vivian Agency identifies and contacts Amazon influencers, publishers, affiliates and social-media creators whose existing content aligns with the products being promoted.

Creators are evaluated according to factors including content quality, audience relevance, engagement patterns, promotional history and their ability to communicate the product’s benefits clearly.

Relevant creators are introduced to the campaign and guided through the participation process. Vivian Agency also manages follow-ups, product coordination, campaign briefs, publishing expectations and communication throughout the collaboration.

The objective is to give brands a more controlled and consistent method of developing creator partnerships around their Amazon products.

Kokido Achieves 530% ROI Through Creator-Led Amazon Campaigns

Vivian Agency’s work with Kokido provides an example of the results that structured Creator Connections campaigns can produce.

Kokido operates in the competitive pool-maintenance category, where consumer demand increases significantly during the summer. The brand wanted to strengthen its visibility on Amazon, increase product sales and reduce its dependence on heavy discounting as a customer-acquisition strategy.

Vivian Agency developed Creator Connections campaigns around Kokido’s bestselling products, working with creators to produce video reviews, product demonstrations, tutorials and Amazon Live content.

The campaign focused on showing prospective customers how the products worked rather than relying solely on standard promotional messaging. Creators demonstrated how Kokido’s equipment could be used as part of regular pool-maintenance routines, helping audiences understand the products before making a purchase.

Vivian Agency also monitored campaign performance through Amazon attribution, assessing which creators and content formats were contributing to clicks, purchases and attributed revenue.

Kokido exceeded its sales targets in both June and July. The brand also surpassed its monthly objective of generating seven pieces of creator content.

In June, the campaign recorded a 190% return on investment, generating almost $3 in Amazon sales for every $1 invested.

Performance increased in July, when the campaign achieved a 530% return on investment. Kokido generated more than $6 in attributed Amazon sales for every $1 invested during the month.

The results showed how creator demonstrations, campaign timing and performance monitoring could work together during a period of high seasonal demand.

Sposie Generates More Than $100,000 Following Program Relaunch

Sposie required a different approach.

The baby-care brand already had an affiliate program and an existing Amazon creator presence, but both lacked consistent activity. Creator recruitment was limited, communication was irregular and the programs were not operating as part of a unified growth strategy.

Vivian Agency began by reviewing the existing programs, including their structures, incentives, tracking processes, creator messaging and recruitment approach.

The agency then relaunched the programs with a clearer strategy focused on active recruitment and sustained creator relationships.

Recruitment targeted parenting creators, mothers, family-focused lifestyle influencers and children’s experts whose audiences aligned naturally with Sposie’s customers.

This audience alignment allowed creators to introduce Sposie’s products within useful conversations about parenting, children’s sleep, childcare and family routines. The content was therefore positioned as part of the creator’s existing subject matter rather than as an unrelated promotional placement.

Within six months, Sposie’s combined affiliate and Amazon Creator Connections activity generated more than $100,000 in revenue.

The wider program recruited more than 200 affiliates and produced over 80 pieces of content across Amazon and social-media platforms. It also recorded consistent month-over-month growth following the relaunch.

While the reported revenue represents the combined performance of Sposie’s affiliate and Amazon creator initiatives, the results demonstrate how Creator Connections can operate as part of a broader partnership strategy rather than as an isolated campaign.

How Vivian Agency Manages Creator Connections Campaigns

Vivian Agency’s Amazon Creator Connections management process is organized across six areas.

Campaign Strategy and Setup
The agency reviews the brand’s product catalogue, target customers, margins, positioning and Amazon goals before determining which products should be included in the campaign.

The team then structures and launches the campaign within Seller Central, including its product selection, campaign information and creator proposition.

Creator Recruitment and Outreach
Vivian Agency builds targeted creator lists based on the brand’s category and audience.

The agency contacts relevant Amazon influencers, publishers and content creators directly, introduces the opportunity and encourages qualified partners to participate in the campaign.

Creator Vetting
Creators are reviewed before receiving products or further campaign support.

The review examines content quality, relevance, engagement, audience alignment and previous promotional activity. This helps brands prioritize creators who can produce credible content and reach customers who are more likely to be interested in the product.

Campaign Coordination
Vivian Agency manages creator communication, campaign briefs, product samples, content expectations and publishing timelines.

Campaign activity can also be coordinated around product launches, seasonal demand and major shopping periods such as Black Friday and the holiday season.

Performance Monitoring and Optimization
Campaign performance is assessed using available data, including clicks, qualifying purchases, attributed revenue, conversion activity and creator-level results.

This information is used to identify stronger partnerships, improve future recruitment and refine campaign decisions according to measurable outcomes.

Reporting and Growth Planning
Brands receive regular reporting explaining campaign progress, creator participation, content output and sales performance.

The agency also uses each campaign cycle to identify creators who may be suitable for repeat collaborations, future launches or longer-term affiliate relationships.

Turning One-Off Promotions Into Long-Term Creator Partnerships

The longer-term objective of the offering is to help Amazon brands build creator networks that become more valuable over time.

Creators who understand a brand’s products and consistently produce relevant content can be reactivated for future launches, seasonal initiatives and major retail moments.

This reduces the need to rebuild the creator pipeline for every campaign and allows brands to develop relationships with partners whose performance has already been tested.

Creator campaigns can also produce a growing library of demonstrations, reviews, tutorials and lifestyle content across Amazon and external platforms.

By combining this content with attributed sales data, brands can gain a clearer understanding of which creators, products and messages are contributing to commercial performance.

Amazon Creator Connections Management Pricing

Vivian Agency’s Seller Pro plan is priced at €1,500 per month and is designed for brands launching or scaling a structured Amazon creator program.

The plan includes the end-to-end management of one Creator Connections campaign, campaign setup and optimization within Seller Central, creator outreach, negotiation, vetting, content-quality control, performance monitoring and weekly reporting.

It also includes up to 1,000 hand-picked creator leads per month and 60 hours of dedicated program management.

The offering requires an initial three-month engagement to provide sufficient time for campaign setup, recruitment, creator activation and performance analysis.

Amazon brands can learn more and arrange an eligibility assessment through Vivian.

About Vivian Agency

Vivian Agency is a female-founded, fully remote international team specializing in influencer and affiliate programs.

Since its establishment in 2018, the agency has launched and scaled more than 100 programs, built a network of over 10,000 influencers and affiliates, and generated more than $15 million for its clients.

Its work includes program strategy, platform setup, creator and affiliate recruitment, campaign coordination, performance optimization and international expansion.

Vivian Agency is an Awin-certified partner and holds Silver Agency Partner status with impact.com.

Vivian Agency, a boutique influencer and affiliate marketing agency specializing in revenue-driven partnerships for DTC brands, today announced the launch of its free Influencer ROI Calculator, a tool designed to help brands evaluate partnership opportunities based on projected business outcomes rather than vanity metrics.

The calculator was developed in response to a common challenge facing marketers: determining whether an influencer, affiliate, newsletter sponsorship, YouTube integration, or media placement is likely to generate a positive return before signing a contract.

“Too many brands still make partnership decisions based on follower counts, engagement screenshots, or gut instinct,” said Enelin Toneva, Founder and CEO of Vivian Agency. “We built this calculator to bring financial clarity into the process. Before spending budget, brands should know what a partnership is likely to generate in terms of sales, ROAS, and customer acquisition cost.”

The tool allows marketers to input creator metrics, deal costs, website conversion rates, average order values, and target acquisition costs. It then generates multiple performance scenarios, including realistic, optimistic, and pessimistic projections, helping brands assess potential outcomes before investing.

Unlike generic marketing calculators, the Influencer ROI Calculator includes platform-specific benchmarks across Instagram, TikTok, YouTube, newsletters, and sponsored website placements. It also incorporates adjustments for audience quality and engagement reliability, reflecting the realities of today’s creator economy.

Key features include:

• Projected ROAS and CPA calculation
• Realistic, optimistic, and pessimistic performance scenarios
• Platform-specific engagement, conversion, and click-through benchmarks
• Comparative evaluation of influencers, affiliates, newsletters, YouTube creators, and media sponsorship opportunities
• Tailored partnership recommendations and negotiation guidance delivered directly via email

The framework behind the calculator is based on the same evaluation methodology Vivian Agency uses internally when assessing creator and affiliate partnerships for clients.

According to Vivian Agency, one of the most common reasons partnerships underperform is that brands fail to validate audience quality, historical reach, and realistic conversion potential before committing budget. The calculator aims to address that gap by helping marketers evaluate opportunities through a performance-first lens.

The Influencer ROI Calculator is available free of charge and can be accessed through Vivian Agency’s website.

About Vivian Agency

Vivian Agency is a boutique influencer and affiliate marketing agency helping global DTC brands grow through creator partnerships, affiliate programs, and performance-driven marketing strategies. The agency works with brands across consumer goods, technology, lifestyle, wellness, and e-commerce sectors, focusing on measurable revenue growth rather than awareness metrics alone.

For more information or to try the Influencer ROI Calculator, visit Vivian Agency’s website.

Vivian Agency, a female-founded affiliate marketing agency, has been named a Silver Agency Partner by Impact, one of the world’s leading partnership management platforms. The recognition marks a significant milestone for an agency that has quietly built one of the more distinctive track records in the affiliate marketing space.

The announcement comes as Vivian Agency crosses several operational benchmarks: more than 80 affiliate programs launched, over $15 million in client revenue generated, and a global network of more than 10,000 affiliates and influencers built across international markets. The Impact partnership formalizes what the agency has been building toward — verified, platform-level credibility to match its results.

What Impact Silver Agency Partner Status Actually Means

Impact is one of the most widely used partnership management platforms in the world. Brands use it to track, manage, and scale their relationships with publishers, creators, and affiliate marketing partners — consolidating commission tracking, contract management, and performance analytics into a single platform.

Silver Agency Partner status is not a self-reported designation. Impact awards this to agencies that show high platform proficiency, a consistent standard of work across client programs, and a meaningful volume of client activity managed through the platform. For an affiliate marketing agency, it functions as a third-party validation of both technical capability and operational quality.

Vivian Agency and Impact are already collaborating directly on shared accounts, and a joint webinar is in development, bringing both teams together to advise brand marketers and affiliate professionals on how to structure and scale partnership programs effectively.

“We did not go after a partnership with Impact because it looks good on paper. We did it because our clients deserve the best tools, and Impact is one of them. Working together with Impact’s team gives us a better way to serve the brands we work with. We are already seeing what that looks like in practice, and it is working.” — Enelin Toneva, Founder, Vivian Agency

Why Platform Credentials Matter in Affiliate Marketing Right Now

The affiliate marketing industry is at an inflection point. US affiliate marketing spend is projected to reach $13 billion in 2026, nearly doubling from $6.8 billion in 2019, according to Statista. As the channel grows, so does the complexity of managing it well — and so does the risk of partnering with agencies that lack the platform depth to execute at a high standard.

According to Forrester research, affiliate-acquired customers have a 21% higher average order value and stronger long-term retention than those acquired through other paid channels. That outcome, however, is contingent on program quality — the right commission structure, the right partner mix, and the right tracking infrastructure. Platform credentials, such as Impact Silver Agency Partner status, are among the clearest signals that an agency has the capability to deliver on those fundamentals.

For brands evaluating affiliate marketing agencies in 2026, the gap between a verified, platform-certified partner and a generalist agency operating without that infrastructure tends to show up directly in program performance—and in time-to-revenue.

A Track Record Built Across Global Markets

Vivian Agency’s growth has not been built on credentials alone. Its portfolio spans industries and geographies, with a track record of results that predate any formal platform recognition.

Past clients include SafetyWing, the global insurance platform for remote workers and digital nomads, where the agency delivered 20% month-over-month growth in year one and currently supports $350,000 in monthly affiliate-driven sales. Click & Grow, the smart indoor gardening brand, saw the agency onboard more than 200 affiliates in six months and generated over $20,000 in sales in that same window.

These results reflect a methodology the agency applies consistently across programmes: a strategy-first setup phase that defines commission structures, platform selection, and partner profiles before any recruitment begins; a structured recruitment and onboarding phase that draws on its global network of 10,000 affiliates and influencers; and an ongoing optimisation phase that monitors conversion rates, earnings per click, active affiliate rate, and reversal rates to adjust the programme as it scales.

How the Agency Is Built Differently

Vivian Agency was founded by women and operates with a women-only, fully remote international team — a structural choice that shapes both its culture and its approach to client relationships. The agency holds AWIN certification, was previously certified by ShareASale, and maintains a close partnership with a leading affiliate app for Shopify stores.

In addition to the Impact Silver Agency Partner status, these credentials make Vivian Agency one of the more thoroughly verified affiliate marketing agencies in the market. The combination of platform depth across multiple industry-standard tools, a global creator network, and a documented revenue track record is relatively uncommon at the agency’s scale.

Amazon Creator Connections: A Growing Service Line

Alongside the Impact partnership, Vivian Agency has been quietly building a service around Amazon Creator Connections — a program that allows brands inside Amazon to work with content creators on a pure performance basis, paying only when creator content drives a confirmed sale.

The agency moved into this space early, before most affiliate marketing agencies had identified it as a strategic priority. Early results are tracking positively: brands that have signed on are seeing measurable sales activity from creator content, and month-over-month growth in brand inquiries about the service continues to accelerate. The agency’s existing creator network gives it a meaningful recruitment advantage when building out Amazon-specific campaigns.

What This Signals for the Year Ahead

The Impact Silver Agency Partner status is both a milestone and a marker of direction. It reflects where Vivian Agency has been — building verified expertise across the platforms that matter most to its clients — and where it is heading: deeper platform integration, more diversified service offerings, and a growing role in the creator economy alongside traditional affiliate program management.

For brands that want an affiliate marketing agency with a demonstrable track record, verified platform credentials, and a team built to work across borders and categories, Vivian Agency is increasingly part of that conversation.

About Vivian Agency

Vivian Agency is a female-founded, women-only agency with a fully remote, international team. The agency has launched and scaled more than 100 affiliate programs, helped clients generate over $15 million in revenue, and built partnerships with more than 10,000 affiliates and influencers worldwide. Vivian Agency holds AWIN and ShareASale certification, Silver Agency Partner status with Impact, and a close partnership with a leading Shopify affiliate platform.